Social Media For Business

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Statistics highlighting the incredible value in using social media for business.

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Social Media For Business

  1. 1. Social Media Marketing Agency Vancouver Island, BC www.blackbearsocialmedia.ca
  2. 2. Black Bear Social Media is a full service social media marketing agency located on Vancouver Island, BC. www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. 2 BLACK BEAR COMPANY INFO Our Mission To help companies better connect with their customers through SOCIAL MEDIA! We speak social media. We help companies listen, interpret, understand, and engage in conversations on social media. We’re reachable, professional, and passionate, offering big city results with small town service. Our team is comprised of social media marketing professionals with extensive international experience in business and digital marketing. We take our knowledge of marketing, public relations, and customer service and combine them to create innovative and effective social media campaigns. It’s not enough to just post great content, we also measure, analyze and interpret the data to find what strategies and promotions work best to accomplish your objectives. If your business is great at what it does but just can’t seem to get a handle on effectively using social media marketing, we may be the agency for you.
  3. 3. 3 ADAM ERHART Owner, Black Bear Social Media adam@blackbearsocialmedia.ca www.blackbearsocialmedia.ca
  4. 4. 4 GO WHERE YOUR CUSTOMERS ARE 97% 97% of all customers search for local businesses online. References for all statistics used available upon request (or feel free to Google them!)
  5. 5. 5 WHY SOCIAL MEDIA IS IMPORTANT TO YOUR BUSINESS. (No matter what business you’re in.) www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved..
  6. 6. www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. 6 Social Media is Everywhere 72% of All Internet users are now active on social media 72% 18-29 year olds have a 89% usage 89% 30-49 year olds have a 72% usage 72% 50-60 year olds have a 60% usage 60% Social Media is now the #1 thing people do online. 65+ year olds have a 43% usage 43%
  7. 7. www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. 7 Social Media is Everywhere 23% of Facebook users login at least 5 times per day 23% 47% say Facebook is their #1 influencer of purchases 47% 70% of marketers used Facebook to gain new customers 70% There are Now over 1.3 BILLION People on Facebook
  8. 8. www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. 8 Social Media is Everywhere Google+ is growing at 33% per year 33% Twitter was the fastest growing with 44% growth 2012-2013 44% YouTube reaches more adults aged 18-34 than any cable network
  9. 9. www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. 9 It’s How People Make Buying Decisions 97% of all consumers search for local businesses online 97% Consumers are 71% more likely to make a purchase based On social media referrals. 71% 46% of online users rely on social media when making purchase decisions. 46% Customer testimonials have the highest effectiveness rating For content markeitng at 89% 89% Social media and word-of-mouth provide the highest level of trust of all advertising methods
  10. 10. www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. 10 How Important Is Social Media to Business? 80% of business executives believe social is “important” or “somewhat important” in marketing, and this number is growing! 80% 78% of small businesses attract new customers through Social media. 78% As social media continues to prove its value, social media marketing budgets will double over the next 5 years. Social media is less expensive than other marketing methods, provides a higher ROI, and offers the lowest cost-per-impression of any advertising method. Every year business owners and executives increase their commitment in social media, and the pace is Increasing fast.
  11. 11. www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. 11 Social Media Lead Generation Social media has a 100% higher lead-to-close ratio than Outbound marketing. 100% 77% of B2C and 43% of B2B companies have acquired customers from Facebook. 77% Inbound marketing delivers 54% more leads than traditional outbound marketing. 54% Social media produces almost DOUBLE the marketing leads of trade shows, telemarketing, direct mail, or PPC.
  12. 12. www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. 12 SOCIAL MEDIA MARKETING PRINCIPLES The same core marketing principles apply equally to social media. Targeting, segmentation, differentiation, and positioning all need to be factored in to create a world class social media marketing campaign.
  13. 13. 13 and Blogging www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. 01 02 03 and 04 Top 4 Most Valuable Platforms B2C
  14. 14. 14 www.blackbearsocialmedia.ca Blogging © 2014 Black Bear Social Media. All Rights Reserved.. Top 4 Most Valuable Platforms 01 02 03 04 B2B
  15. 15. 15 WHY MEASURE AND MONITOR SOCIAL MEDIA? 1.It allows you to see just how effective social media is when used effectively. 2.It allows you to track what works best and what doesn’t so you can build on your successes. www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved..
  16. 16. www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. 16 MARKETERS MEASURE... Content Shares Social Followers Impressions Track what resonates with your customers so you can produce more of it. Build your lists for decreased future marketing costs. How many people you’re getting your message in front of.
  17. 17. 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. 17 TRACK BUSINESS PERFORMANCE WITH SOCIAL MEDIA PERFORMANCE Tracking, recording, and analysis increase effectiveness. Social Business 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 Business Social By measuring sales and revenue, both year to date, as well as month to month you can start to get a pretty good idea of just how much your social media marketing is improving your business.
  18. 18. 18 FORRESTER FACTORS Used to evaluate the impact of social media on your business. 1. Financial: Have costs decreased or sales increased? 2. Brand: Have perceptions of the brand improved? 3. Risk Management: Are you better prepared to respond to issues that affect brand www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. reputation? 4. Digital: Has the brand enhanced its digital assets?
  19. 19. 19 MARKETING PROCESS Social Media Marketing Process Actively engage social communitiy and customers. Turn fans into customers, drive traffic and sales. Skillfully and carefully construct promotional messages to connect with customers. Build and increase followers, publish content. Monitor brand mentions, keywords, and trends.
  20. 20. 20 BLACK BEAR SOCIAL MEDIA SERVICES www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved..
  21. 21. 21 BLACK BEAR SOCIAL MEDIA SERVICES CUSTOM Strategy CAMPAIGN Design ACCOUNT Creation Focused LASER TARGETED Psychographics Impressions CONTEXT Specific SOCIAL Profiles MANAGEMENT ADVERTISING MONITORING CONTENT DESIGN Comment Management INTERACTION DATA MINING Updating Copywriting AD Optimization Mood TONE CROSS Platform Audience GROWTH Traffic INCREASE REACH Impressions Blog Writing Graphic DESIGN Social Public Relations Customer SERVICE Facebook APPS Layout Contests Engagement STRATEGIES LINKING Integration Full Service Social Media Marketing Agency PHOTO Video Written
  22. 22. 22 Policy For Success We turn fans into friends, and friends into customers, by speaking to them where they are, and how they want to be spoken to. www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved..
  23. 23. 23 BLACK BEAR SOCIAL MEDIA SERVICES SOCIAL MEDIA MANAGEMENT Social media strategy customized to your business, objectives, and key metrics Campaign development and design Creation and maintenance of social media accounts Multiple daily updates across platforms Monthly social media metrics report Social media data mining Comment management and interaction Custom Facebook app development www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved..
  24. 24. 24 BLACK BEAR SOCIAL MEDIA SERVICES SOCIAL MEDIA ADVERTISING Focused and targeted advertising based on geographic, demographic, and psychographic variables. Target your customers based on their interests, location, age, gender, organizations, and behaviour. Facebook Ad optimization www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved..
  25. 25. 25 BLACK BEAR SOCIAL MEDIA SERVICES SOCIAL MEDIA MONITORING Using sophisticated social media monitoring tools we are able to accurately track: Audience growth Site traffic increase Click-through rates Customer demographic information Reach www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved..
  26. 26. 26 BLACK BEAR SOCIAL MEDIA SERVICES www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. FACEBOOK APPS Sweepstakes Coupons Website linking and integration Photo contests and galleries Video contests and galleries LinkedIn feed Pinterest board
  27. 27. 27 BLACK BEAR SOCIAL MEDIA SERVICES CONTENT GENERATION www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. Blog and article writing Video blogs Graphic design Social public relations Business development Customer service
  28. 28. 28 BLACK BEAR SOCIAL MEDIA SERVICES www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved.. PROFILE DESIGN Facebook Twitter LinkedIn Google+ Pinterest Tumblr Instagram Blogs
  29. 29. 29 GET IN TOUCH TODAY AT: adam@blackbearsocialmedia.ca OR VISIT US ONLINE AT: www.blackbearsocialmedia.ca www.blackbearsocialmedia.ca © 2014 Black Bear Social Media. All Rights Reserved..
  30. 30. www.blackbearsocialmedia.ca

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