Company Credential

1. a magical effect that can make your Brands instantly famous overnight
Goviral Indonesia

2. Our team
Rachmat Bosscha
Finance Director
Viga Nunu
CEO
Unity Oktafi
Account Director
Azima Shallymar
Account Manager
Adryan Rezza
Community Management
Dianike Saraswati
Creative Designer
Joeykunda Dion
Creative Copywriter

3. What is the problem?
Conclusion
You have to be more creative to setup a campaign. You need an effective campaign method to deliver your
Brands message to audience. You need a campaign that market will accept without pain. You need a campaign
that utilize early adopters. You need a campaign on Social Media where the people communicate anything.
• The market is getting smarter at identifying ad
• The market level is entering : users are willing to pay as long as they
don't see any advertisement on social media
• Most people active on Social Media
• Early adopter is more effective tools for Brands Promotions
• People more willing to hear their friends suggestions than ads
• Now is the word of mouth marketing era
• Everything goes digital

4. Market Characteristics Nowadays
Word of Mouth is still most
trusted resource for people to Buy
a Product or Choosing a Brand
92% believe to
recommendations from people I
know.
70% believe to consumers
opinions posted online
58% believe to editorial content
such as newspaper articles

5. Social Media Nowadays
85% of follower of brands on Twitter
recommend brands to others. (Syncapse)
43% of consumers are more likely to buy a new
product when learning about it on social media.
(Nielsen)
77% of consumers are more likely to buy a new
product when learning about it from friends or
family. (Nielsen)
81% of online consumers’ purchase decisions are
influenced by their friends’ social media posts versus
78% who are influenced by the posts of the brands
they follow on social media. (Market Force)
79% of consumers who’ve followed a brand on Twitter
did so in order to receive discounts or other incentives.
(Market Force)
49% of consumers say friends and family
are their top sources of brand awareness, up
from 43% in 2009. (Jack Morton)

6. we are a magical effect that
can make your Brands
instantly famous overnight

7. What Is Goviral Indonesia ?
Goviral Indonesia is a digital promotion solution
utilizing word of mouth methods by leveraging
networks of influencers or early adopters which
spread across social media, especially Twitter,
Facebook, Instagram, Path, Google+, Youtube, etc
There are more than 50,000
influencers/early adopters
joined with the platform
There more than 600,000,000
audiences, focusing in Indonesia
More than 20,000 community
managed

8. Campaign Stages
Optimize and
Monitoring
Spreading
The Message
Creating
The Message
Understanding
The Brands
Our team will need to be briefed
in length about your brand
positioning and footprint. We
have to agree upon how best to
communicate the brand on
influencers accounts. The
objectives and the KPI of the
campaign has to be clear and
achievable within a given period
of time.
The next step is to create the
message. As Social Media platform,
there are several model of messaging
policy. For example Twitter is a micro-
blogging platform, the message has to
be short, simple and actionable. We
will advise you on several different
tone and manner or rich content
materials which would be most
suitable for your Brands.
The next step is to spread the
message. We will deliver all the
messages based on the scheduled
through our platform. And we can
monitor the campaign directly via a
dashboard. When the campaign
feedback goes wrong, we can hold
the campaign, change the
influencers, rework the
copywriting, etc instantly.
We believe that we want the best
result for the campaign. But we
don’t only want it. We always pursue
the best result. You can challenge us
with KPI on every campaign. Such
as, traffics, leads, etc.
We have team to optimize all of
your campaign for KPI
achievement.

9. Some of Our Celebrity Influencers
@raisa6690 | I'm a singer, in love
forever with it. In it for the love of
music, not for the glitter and
gold :)
@DJ_Yasmin | one of Best DJ Of
The Year Paranoia Awards 2013 -
Best female DJ oty Paranoia
Awards 2011 -#7 REDMA
@radityadika | Seorang
pencerita dalam berbagai macam
medium: buku, film, dan digital.
Next project: film SINGLE.
Segera di bioskop
@iko_uwais | Actor - Stuntman -
Stage Combat & Fight
Choreographer - Martial Artist -
Management
@sarseh | She is a television
presenter and has her own show
at Net TV called,
@SarahSechan_NET
@ardinarasti | actress, musician
& song writer - Duta Anti
Kekerasan pada Perempuan -
icon of Kebaya4theWorld by
Raden Sirait

10. Some of Our Community
@indovidgram | Indonesia
Instagram Video Community!
Get featured : Video's title +
@indovidgram + #indovidgram
@skinnyindonesian24 | Andovi
da Lopez and Jovial da Lopez. The
da Lopez Brothers.
Indonesian Vlogs, Skits and the
occasional horrible music covers.
@nyunyucom | website favorit
anak muda. yang penting nggak
penting!
@TweetRAMALAN | The
LARGEST ASTROLOGY in the
WORLD. Check Official
Instagram: @Tweet_RAMALAN.
@malesbangetdotcom |
Malesbanget.com adalah website
kesukaan kita semua sejak 2002!
@dagelan | :Dagelan-Asikin aja
lagiii :D - Biggest meme
community on Instagram.

11. Who Are The Audiences?
Female
55%
Male
45%
Male Female
0000
Audiences by ages
12%
24%
38%
26%
13-17 yrs old 18-24 yrs old
25-34 yrs old > 35 yrs old

12. Where Are The Audiences?
Our audience mostly in Indonesia. We are
focusing on local community management. Our
platform can identifying all the Influencers / Early
adopters friends/followers/fans and divide their
location into this metrics
biggest population 2nd population 3rd population 4th population

13. Why Goviral Indonesia?
• the biggest influences/buzzer management in
Indonesia
• flexibility is a must
• work with 50,000 creative people in digital
industry
Our solutions are tailored to
meet the needs of social media
marketer, specifically bring high-
value customer to your brand to
increase leads, engagement, and
virality. • KPI based campaigns are our daily food
• not only talking about digital area, but you can
utilize the influencers through offline
activation
• You can ask our influencers to participate, to
try, to attend, etc your activations/events
• Our specialties:
• Fast, flexible, accurate
• KPI based campaign
• Outstanding campaign strategy

14. Sample of Works
Trending Topic Indonesia:
19 September 2015 and 13 September 2015
#AkuAkan is one of AQUA campaign. The main objective
of the campaign is content virality, participants
generations, and drive traffic to www.bagaikanair.com.
Conversations generated : 17,425
Traffic delivered : 35,130
Participants : 1,928
Aug 1st Sep 2nd Sep 3rd Sep 4th Sep 5th Sep
4,417
551
1,574
2,622
1,178
410
Conversations

15. Sample of Works
#CUPI is one of PONDS campaign. The main
objective of the campaign is deliver the message that
“Pipi kenyal setelah cuci muka dengan PONDS”. The KPI
Campaign is about to generate 55,000 engagements.
@fitrop
Likes: 2,849
Comments: 108
Retweet: 85
Favorite: 11
Virality: 9,312
@SheilaRiven
Likes: 341
Comments: 10
Retweet: 23
Favorite: 7
Virality: 319
@_wikidiw_
Likes: 4,076
Comments: 26
@devinaureel
Likes: 16,184
Comments: 249
@zarryhendrik
Likes: 343
Comments: 20
Retweet: 41
Favorite: 4
Virality: 5,733
@SitiJwryh
Likes: 394
Comments: 33
Retweet: 2
Favorite: 2
Virality: 319
@vendryana
Likes: 1,959
Comments: 40
@ardinhai
Likes: 6,471
Comments: 212
Campaign Result:
83,076 engagements
4,810,389 exp.

16. Sample of Signature
Summarecon Mall
Bekasi Launching
Campaign.
Campaign Strategy:
Create hype about
Bekasi

17. Who Are The Clients?
Category: Finance, Banking, and Insurance

18. Category: Consumer Goods
Who Are The Clients?

19. Category: Electronics, Smartphones
Who Are The Clients?

20. Category: Automotive, Transportation
Who Are The Clients?

21. Category: Telecommunication, Technology
Who Are The Clients?

22. Category: Online Commerce
Who Are The Clients?

23. Category: Agency, TV, Event Organizer
Who Are The Clients?

24. Goviral Indonesia
Ciputra World One,
DBS Bank Tower Level 28
Jl. Prof. Dr. Satrio Kav. 3 - 5
Jakarta 12940
Phone: 021 2988 8411
Fax: 021 2988 8201
Email: sales@goviral.bz
www.goviral.id