More Related Content Similar to APTA Presentation Similar to APTA Presentation (20) 2. A strategy to promote your brand by making
your presence known.
It is interactive
It can be done on or off-line
Gives your organization a human face
It is people engaging with other people
91% of US Households use
Social Networks Regularly MediaBistro.com
©2012 – The Word Pro
3. Convert your connections into Customers
Become the Source of information
Be SEEN
Build trust and loyalty – get referrals
Just BE THERE!
©2012 – The Word Pro
5. Over 800 Million Users Worldwide
4,274,360 people over the age of 18 in Northern
Illinois
91% of Americans use Social Media
Facebook is top destination
51% of Facebook Users are more likely to buy
from brands they follow
©2012 – The Word Pro
7. A Facebook Page provides SEO
Less expensive than outbound marketing
Connect with Customers
Provides Visibility
Immediate Promotion
©2012 – The Word Pro
9. Appealing Cover Photo
Facebook Only Deal/Coupon
Monthly Promotions
Optimize Page for SEO
Run a consistent Campaign
Provide useful and interesting information
Give Friends a reason to follow your Page
Posts
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10. Provide your organization visibility and raise
awareness for your brand
Engage with customers
Inform
Become the Source of Information
©2012 – The Word Pro
12. Estimated to be over 500 Million Users
Worldwide
290 Million Tweets a Day (2/14/12)
#2 Social Network in the World
Allows Immediate Communication
©2012 – The Word Pro
15. Reach many people worldwide
Immediate communication of information
Easy – VERY User Friendly
Increase brand loyalty
Watch your Competition
Use Keyword Searches
©2012 – The Word Pro
17. 104.4 Million Unique Visitors last month
Over 20 Million Users visit Pinterest per day
#3 Social Network in the World
80% of Pins are Re-Pinned
Fastest Growing Social Network
Over 97.9% of users are Female
Women control 80% of US Spending
©2012 – The Word Pro
19. Engage with Followers
Tell your story through Images
People are VISUAL
Fastest growing Social Network in history
©2012 – The Word Pro
21. Estimated to be over 150 Million Users
Worldwide
Connect more personally – on a professional
level
Engage with other professionals
Create referral sources
©2012 – The Word Pro
23. True Networking
Partner with other
Businesses/Professionals
Company Offers through Contacts
Referral Sources
Networking is done online now
©2012 – The Word Pro
24. Social Media is the Vehicle not the
Destination
As with billboards, business cards, ads and
Facebook – an Impression IS an Impression
SALES!
©2012 – The Word Pro
25. People want to and EXPECT to be able to interact with
brands.
Consumers want to hear from other consumers about
products and services before they buy.
People want to learn about you online before
contacting you
48% of consumers combine social media and search
engines in their buying process.
Inbound marketing costs 62% LESS THAN traditional
Marketing.
©2012 – The Word Pro
26. Digital Media Marketing
Laura M. Donovan Sandy Ketcham
(630) 362-4538 (630) 780-3814
laura@thewordpro.com sandy@thewordpro.com
www.TheWordPro.com
www.SocialMediaMarketing-Help.com
www.Facebook.com/TheWordPro
Editor's Notes You are your brand.People buy from other people.
