This document outlines a social media strategy proposal for McDowell. It proposes adopting a more modern and active social media presence to boost engagement. The strategy involves defining a new voice on social media and rolling out an updated presence in three stages over time. The end goal is for McDowell's social media to better reflect its values of efficiency, reliability, ease, fair prices, and honesty.
2. PROPOSAL
OUTLINE
KEY DISCUSSION
POINTS
Our Story
Our Mission and Vision
The McDowell Brand
Our Current Online
Presence
McDowell in a Nutshell
Important Things to
Remember
Our New Voice
Social Media Roll Out
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3. ABOUT THE
COMPANY
OUR STORY
Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more.
Most of the time, they’re presented
before an audience. It serves a variety of
purposes, making them powerful tools for
convincing and teaching.
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5. OUR MISSION
AND VISION
WHAT WE AIM TO BE
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more.
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6. WHAT SETS
US APART?
INNOVATION AND QUALITY
Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more
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7. Presentations are communication
tools that can be used as
demonstrations, lectures,
speeches, reports, and more.
THE MCDOWELL
BRAND
WHAT WE STAND FOR
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9. MCDOWELL IN A
NUTSHELL
OUR COMMITMENT
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Quality Work Varied
Offerings and
Services
Efficiency Good
Customer
Relations
Affordable
Rates
10. CRITICAL POINTS
WHO ARE OUR CLIENTS?
Presentations are communication tools.
HOW ARE OUR RELATIONS?
Presentations are communication tools.
DOES OUR VOICE
REPRESENT US?
Presentations are communication tools.
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SOCIAL MEDIA
RELATIONS
ACTIVITIES AND
TRENDS FROM 2019
Presentations are versatile
communication tools.
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12. Item 1 Item 2 Item 3 Item 4 Item 5
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30
20
10
0
Item 1 Item 2 Item 3 Item 4 Item 5
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30
20
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0
Item 1 Item 2 Item 3 Item 4 Item 5
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OUR TARGET CLIENTS
WHO WE MARKET TO
BY GENDER
Presentations are versatile
communication tools.
BY LIFESTYLE
Presentations are versatile
communication tools.
BY AGE
Presentations are versatile
communication tools.
14. Boosting Our Social
Media Presence
BE MORE ACTIVE
ON SOCIAL
RESPONSES
Presentations are versatile
communication tools.
BE SEEN ON
OTHER
PLATFORMS
Presentations are versatile
communication tools.
INVEST MORE ON
SOCIAL ADS
Presentations are versatile
communication tools.
15. What Our Clients Say
OPHELIA CHENG
Artist
Presentations are versatile
communication tools.
LORRIE AND
DANNY HOOVER
Small Business Owners
Presentations are versatile
communication tools.
RITA FARROW
Startup Founder
Presentations are versatile
communication tools.
16. What We Want to Reflect
EFFICIENCY
RELIABILITY
Presentations are
communication tools
that can be used as
demonstrations.
EASE
Presentations are
communication tools
that can be used as
demonstrations,
lectures, speeches,
reports, and more.
FAIR PRICES
Presentations are
communication tools
that can be used as
demonstrations,
lectures, speeches,
reports, and more.
HONESTY
Presentations are
communication tools
that can be used as
demonstrations,
lectures, speeches,
reports, and more.
18. NEW VOICE ON
SOCIAL MEDIA
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MODERN AND UP-TO-DATE
Presentations are versatile
communication tools.
YOUNG AND FRESH
Presentations are versatile
communication tools.
SMART AND REFINED
Presentations are versatile
communication tools.
19. TRADITIONAL MARKETING
AT MCDOWELL
Presentations are communication tools
that can be used as demonstrations.
MODERN MARKETING AT
MCDOWELL
Presentations are communication tools
that can be used as demonstrations.
20. Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more.
Most of the time, they’re presented
before an audience.
21. THE ROLL OUT
PROPOSED TIMELINE
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STAGE 1
Presentations are versatile
communication tools.
STAGE 2
Presentations are versatile
communication tools.
STAGE 3
Presentations are versatile
communication tools.
22. Teaser for Video Marketing
Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more.
23. THE WAY WE WORK
Presentations are communication tools
that can be used as demonstrations,
lectures, and more. Most of the time,
they’re presented before an audience.