In Sync: Making Your Online & Offline Brand and Voice Congruent

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Presentation given at Vegas Cosmetic Surgery 2012 on June 6, 2012

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In Sync: Making Your Online & Offline Brand and Voice Congruent

  1. 1. Welcome… In Sync: Making Your Online and Offline Brand and Voice CongruentCosmetic Social Media #VCS2012 @MoniqueRamsey
  2. 2. Meet MoniqueFounder, Cosmetic Social Media ♥music, ♥USC, ♥s20+ years experience: medical practice management, marketing, training, and ports, ♥spaconsulting days, ♥shoes & ♥driving fastCertified Social Media Strategist since 2009 ♥creativePanelist, Speaker, Trainer endeavors!Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presencerecognition of her work with Top 5 Medical Practice Facebook Fan Pages Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital) Named one of top 5 Medical Practice Facebook Pages (2010)Interviewed by SmartMoney Magazine, American MedicalAssociation, Dermatology Times, Medical Economics, ReachMD on SatelliteRadioContributor to Cosmetic Surgery for Dummies Cosmetic Social Media #VCS2012 @MoniqueRamsey
  3. 3. The word "brand" isderived from the OldNorse brandr meaning "toburn." It refers to thepractice of producersburning their mark (orbrand) onto theirproducts.–MarketingMagazine.co.uk Cosmetic Social Media #VCS2012 @MoniqueRamsey
  4. 4. Branding• Who are you?• How is your practice unique?• Could you explain your brand to the person next to you right now? Cosmetic Social Media #VCS2012 @MoniqueRamsey
  5. 5. Brand TrustThe intrinsicbelievabilityyour brandevokes –converts A promise of service, quality,awareness to dependability, benefit, etc. – not just for the product orcommitment. outcome, for the company behind the product Cosmetic Social Media #VCS2012 @MoniqueRamsey
  6. 6. Embrace it… Live it… Breathe it… Sing it… Sweat it… Cosmetic Social Media #VCS2012 @MoniqueRamsey
  7. 7. Consistency Make sure the brand image isconsistent across EVERY patient touchpoint. Cosmetic Social Media #VCS2012 @MoniqueRamsey
  8. 8. Cosmetic Social Media #VCS2012 @MoniqueRamsey
  9. 9. Facebook timeline cover photo E-blasts Social Media &In-Office Promotions Apps Website Exam Room Mailers displaysCosmetic Social Media #VCS2012 Print: Ads & @MoniqueRamsey Collateral
  10. 10. MobileMarketing Cosmetic Social Media #VCS2012 @MoniqueRamsey
  11. 11. Measure 4 ConsistencyStaff: follow through friendlinessOffice: comfort vs. patient hospitality expectations wait time(appt., phone, etc.)Surgical Experience: Pre-op Surgery Day Post-op Cosmetic Social Media #VCS2012 @MoniqueRamsey
  12. 12. Questions?Thank You! Cosmetic Social Media #VCS2012 @MoniqueRamsey

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