SlideShare a Scribd company logo
Partnering For Growth SPC Overview
Think  Possibilities
SPC Spectrum
[object Object],[object Object],[object Object],[object Object],Who We Are
[object Object],[object Object],[object Object],Collaborative Entrepreneurship
Applied Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Green Matters
Focused Assets ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],The Power of Inline –  Think Web ™
[object Object],[object Object],Complete the Package —  Think Sheetfed ™
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Digital –  Think Digital ™
[object Object],[object Object],[object Object],[object Object],[object Object],Fulfillment   –  Think Lettershop ™
“ A 5% improvement in customer retention rates will yield between a  25% to 100% increase  in profits”   - Frederick Reichheld
Think  Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get Personal
Loyalty Contact Map Phase 1:  Acquisition Marketing Key Message:  “Come experience!” Phase 2:  Pre-visit Key Message:  “You can’t believe what you’ll see!” Phase 3:  Visit Key Message:  “Glad you’re here!” Phase 4:  Post Visit Key Message:  “Come back soon!” Phase 5:  Conversion to Loyalty Contact Types email face to face direct mail pURL billboard direct mail trigger inserts mass media
[object Object],[object Object],[object Object],Elite Tier Events Spa Entertainment Buzz  Birthday  Slot mailer  Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Loyalty Contact Calendar
[object Object],[object Object],[object Object],Think  Monogram ™
Think  Monogram ™ ,[object Object],[object Object],[object Object],[object Object],[object Object]
847 588 2580 SPECIALTYPRINTCOMM.COM Expand Your Resources

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Spc Capabilities Presentation

  • 1. Partnering For Growth SPC Overview
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  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. “ A 5% improvement in customer retention rates will yield between a 25% to 100% increase in profits” - Frederick Reichheld
  • 14.
  • 15. Loyalty Contact Map Phase 1: Acquisition Marketing Key Message: “Come experience!” Phase 2: Pre-visit Key Message: “You can’t believe what you’ll see!” Phase 3: Visit Key Message: “Glad you’re here!” Phase 4: Post Visit Key Message: “Come back soon!” Phase 5: Conversion to Loyalty Contact Types email face to face direct mail pURL billboard direct mail trigger inserts mass media
  • 16.
  • 17.
  • 18.
  • 19. 847 588 2580 SPECIALTYPRINTCOMM.COM Expand Your Resources