Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

background
+ the largest network of Millennial philanthropists in the world
+ crowd-sources donations, pro bono services, and connections
for investment in grassroots women's organizations both
locally and globally

challenge
+ fresh perspective on first run experience for new users and on-boarding
+ target devices: website or tablet

project brief

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER

+ nav scheme
not intuitive
for new users
+ does not reflect
dynamism
of Spark
+ login purpose
is unclear

project challenges


+ top nav could
be clearer
+ member benefits
and levels don’t
link well

project challenges


Sparksf.org is an online portal for Spark

members, grantees, partners,
sponsors, and anyone interested
in joining or participating in the organization.

target users

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER

The new Spark website features a strong sense
of the mission and cause with featured
personal stories, a clear call to action
with various simple ways to get involved as a
member or event attendee, and a dynamic
feel that appeals to both genders.

goals


competitive analysis

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER(:(01.13.13

DYNAMIC; EMOTIONAL TIE

CLEAR SENSE OF THE MISSION/ORG

STRONG PRESENTATION OF VALUES & IMPACT


PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER : 01.13.13

INCORPORATION OF NEWS AND SOCIAL

DYNAMIC

SOCIAL MEDIA FEED


PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER : 01.13.13

70%
heard about Spark
through friend or
at an event

30%
found Spark online

survey results


100%
survey results

said the cause was an
important motivator for joining
and/or staying a member


cause
“I've'been'looking
for'a'compelling'
women's'organization'
where'I'felt'I'could'
contribute...”

“The'women'that'I've'
met'and'the'grantees'
that'we've'worked'
with....(motivate'me'to'
stay'involved)”

“Liked'the'idea'of'
empowering'women's'
organizations...”'

community
“'The'mixture'of'social'
and'intellectual'
women.'It'went'beyond'
the'simple'social'
women's'group.”

why spark?

member survey

leadership
opportunity
“Spark'offered'an'
opportunity'to'improve'
skills'I'could'use'
professionally,'while'
helping'women'at'the'
same'time.”

“'I'also'really'like'the'
opportunity'to'network'
and'meet'interesting'
new'people.”


dynamic

empowering

leadership

member driven

authentic

igniting change
brand attributes


ideation


anna the super member
38, single
college educated
exec. assistant at Salesforce
SPARK(INVOLVEMENT

“One%time,%my%co-workers%
and%I%poll%our%remaining%
FSA%money%and%used%it%to%
purchase%$300%worth%of%
health%supplies.%With%
Spark’s%assistance,%we%
donated%these%supplies%to%
a%local%women’s%shelter.”

personas

has been a Spark member for 3 years
her main reason for joining was because she is
passionate about women’s issues and wanted
to contribute
participates in board meetings and most of all events
TECH(&(SOCIAL(LIFE

always on the computer or iphone
active on Linkedin
busy in her professional social life, often attends work
happy hour and other local events such as book club


paul the tech guy
32, married
college educated
developer at Zendesk
SPARK INVOLVEMENT

“Saw Spark posted on
Facebook that they needed
laptops for a grantee. I
pulled out an old laptop,
installed new software and
delivered to the grantee
right before her flight back
to Zimbabwe. That was
pretty cool.”

personas

a new Spark member, joined after attending an event
serves as a digital strategy committee member
attended Spark social events with his wife,
who is a member
TECH & SOCIAL LIFE

main devices are iphone, ipad and laptop
active on twitter and facebook but doesn’t post,
always plugged in with the latest in technology
attend tech meet ups and conferences


natalie the networker
26, single
college educated
studio producer at Levi’s
SPARK INVOLVEMENT

“My college friend invited
to attend the Black and
Pink ball at the W hotel a
couple years ago, it was
one of the best party I’ve
ever been to in SF. I met
so many great people
there. It was a blast!”

not yet a Spark member
new to the bay area and wants meet other
like minded professionals and learn more about
foundation work
TECH & SOCIAL LIFE

main devices are iphone and laptop
active on twitter, facebook
always plugged in to current events
openings, dance lessons and museum events

personas


user journey


committee meeting


Tickets for our annual Black and Pink ball 2014 are now available!

BUY NOW

GET INVOLVED

JOIN NOW

LEARN MORE

MORE STORIES

Digital Strategy SF
EVENTS

Read more >

Membership Mixer NYC
EVENTS

Read more >

Spark grantee, Women
LEAD, is featured in The
Guardian!

Spark grantee, Women
LEAD, is featured in The
Guardian!

NEWS

Read more >
NEWS

Event Committee NYC

Read more >

EVENTS

Read more >

initial concepts


http://bit.ly/uxsparksf
prototype


next steps:
we are excited to work with Spark after the course
is finished to implement the final designs
in Wordpress, including working with the board,
digital strategy committee and staff on:
+ final copy
+ visual brand guidelines
+ setup in the new template

next steps


the spark engagement loop


what are the
opportunities?



buddy
system

what are the
opportunities?

members
recognition
color
buttons

digital
welcome
kit



thank you

Stephanie Lee stephlylee@gmail.com
Allison Cooper allisonmariecooper@gmail.com

Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

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Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014