This is one of the most exorbitant proposal received from a Bangalore based franchise consulting company that claims to be the market leader with 17 years of experience and so on. Funny as it may seem, franchising is recommended to a client in an industry where distribution is the norm. This has a fee structure that

1. Franchise
Development
Proposal
Sparkleminds™
The Document summarizes a step by step plan to
expand your business through franchising and
make you franchise ready. Sparkleminds is a
Reputed Experienced Franchise Consulting Firm
having worked with 400+ Clients in 17+ Years. We
have been there & done that for several clients
and can help you achieve your desired business
expansion goals in a time bound manner.
Director – Business : Ajay Gupta
Akarui Green Energy Solutions
# 429/1 , 1st
floor 1st
c Cross , 7th
Block , Koramangala
Bengaluru - 560095
+91 9663366901
AJAYG@CIRCUIT9.IN

2. PRIVATE & CONFIDENTIAL
Sparkleminds Proprietary Document
For anything on franchising visit: www.sparkleminds.com
T: 080-415 12345 T/F: 222 67017 E: franchise@sparkleminds.com
Document Ref No: Franchisor/Consulting/10117972
26 May 2016 Page 1 of 9
Subject: Franchising Akarui Green Energy Solutions
Dear Mr Ajay Gupta ,
Further to our discussion we are pleased to introduce our-selves as a specialized franchise consulting
company. We have helped various businesses to expand strategically, through custom made
franchising models.
We herewith present a roadmap to expedite your franchising requirements in a systematic and cost
effective manner, which we trust will increase your market share.
Our Understanding,
 Akarui offers international quality LED lighting products for diverse applications .
 There is a potential for a chain of such franchisees that you plan to offer across country in the
initial stage and internationally thereafter
 The Company is looking for a professional company to refine, build & execute its franchise
structuring and expansion program.
Sparkleminds offers a bouquet of services that are complementary in marketing your franchise
expansion program, as we make the franchise recruitment process all-encompassing for you. The
program involves facilitating seamless communication between Investors and entrepreneurs seeking
new business opportunities and the ones that match your needs specifically.
We use the world’s finest franchise development tools and business systems following global best
practices. Our service offerings are customized to the requirements of our clients along with market
driven approach to offer products or services very effectively through your franchises.
Sparkleminds strategy moves in stages and at every stage we review your requirements and advise
you best business practice suitable for success of this franchise program.
Meeting 1
(In Person)
• Visit of SM
Officials to meet
with key
Stakeholders and
understand the
franchise
objectives of the
organization and
the initial answers
given via SM
questionaire.
Meeting 2,
(Via Skype)
• Follow up
meeting to arrive
at the main
franchise model
to be followed
along with the
key assumptions,
acceptance of the
roles and
responsibilities of
the franchisor
and macro
financials.
Meeting 3
(Via Skype)
• Discuss and
finalize the draft
contents of the
franchise
marketing
brochure,
Franchisee FAQ's,
Do's & Dont's,
Financial model
and operational
preparedness to
start franchise
marketing for the
initial franchises
Meeting 4
(Via Skype)
• Legal franchise
framework
discussion and
approvals to
move ahead with
the preparation of
the Franchise
Agreement based
on the entire
franchise model
finalized.

3. PRIVATE & CONFIDENTIAL
Sparkleminds Proprietary Document
For anything on franchising visit: www.sparkleminds.com
T: 080-415 12345 T/F: 222 67017 E: franchise@sparkleminds.com
Document Ref No: Franchisor/Consulting/10117972
26 May 2016 Page 2 of 9
Meeting 1: Visit of SM Officials to meet with key members and understand the franchise objectives
of the organization and understand its backend. All the Key members of the company to be present
compulsorily including the CEO/COO/CFO and other departmental heads who are directly involved in
the company’s business expansion.
Mode of Communication: Face to Face Discussion at the Business Partner Premises
Time Lines: We will need 3 clear working days upon receipt of responses to the Sparkleminds
Franchise Questionnaire, which will be sent to the company within 2 Working days of sign up of the
franchise development agreement. Companies typically take 7-10 days to respond to the
questionnaire. Meeting will be for one full working day typically stretching 6-7 hours with the normal
breaks in between for lunch/beverages.
Stage I: BUSINESS ANALYSIS
Our team analyses your existing business and organizational preparedness from a franchising
perspective.
•Key Milestones
•Founders Profile
•Mission Statement
•Proof of Concept
•Prototype Analysis
•Brand Image
•Goals
•Organisational Process
•Q C Mechanism
•Team Skill Set
•Standard Practices
•Training & Development
•Transferability
•Backend Expertise
•CFROI
•Pre Start Up
•Financial Projections
•Risk Management
•Product Range
•Track Record
•Legal
•Brand Identity
•Domain Registration
•Social Media Visibility
•Business Structure
•Product Service Potential
•Competition
•Marketing Strategies
Business Financial
OrganizationOperational

4. PRIVATE & CONFIDENTIAL
Sparkleminds Proprietary Document
For anything on franchising visit: www.sparkleminds.com
T: 080-415 12345 T/F: 222 67017 E: franchise@sparkleminds.com
Document Ref No: Franchisor/Consulting/10117972
26 May 2016 Page 3 of 9
From the above analysis Sparkleminds will then recommend,
The above exercise Involves visits and continuous interaction with your company key
representatives, research and collection of required information to determine the franchise
objectives and franchisability of Akarui Green Energy Solutions. The company officials shall travel
and meet you at your office and meet up with the key decision makers in your organization & assess
your entire back end preparedness for franchising.
Meeting 2: This will be follow up meeting post our visit and meeting with your company
representatives. The meeting shall be scheduled within 7 days from our initial meeting.
Mode of Communication: Skype Group Call for about 2 hours.
Goals
Legal
Aspects
Franchise Facts
Operations
Marketing Support Functions T&D
Reco
Site Selection Parameters Financial
Projections
Digital Marketing FEF Business Format
Restructuring
Standard Business Practices Typical Pitfalls Back End Vision
Refinement

5. PRIVATE & CONFIDENTIAL
Sparkleminds Proprietary Document
For anything on franchising visit: www.sparkleminds.com
T: 080-415 12345 T/F: 222 67017 E: franchise@sparkleminds.com
Document Ref No: Franchisor/Consulting/10117972
26 May 2016 Page 4 of 9
Stage II: RECOMMENDATIONS, INTEGRATION AND PREPARATION OF FRANCHISE KITS
Further to our discussions and recommendations we shall seek your approval on moving ahead with
this program. This shall pave way for creation of the following,
Sprakleminds will also prepare,
Franchise
Appraisal
Form
Franchise Kit
Marketing
Strategy
Franchise
FAQs
•Franchise Establishment Fee
•Royalty Percentage Benchmarking
•Ongoing Payment Collections
•Franchise Renewal Fees
Revenue
•Capital Expenditure Computation
•Operating Expenditure Derivation
•Location Security Deposit
•Marketing Expenditure T&D Expenses
Expense
•Return on Invested Capital
•Accelerated Expansion
•Higher Brand Visibility
•Return on time CFROI
Return

6. PRIVATE & CONFIDENTIAL
Sparkleminds Proprietary Document
For anything on franchising visit: www.sparkleminds.com
T: 080-415 12345 T/F: 222 67017 E: franchise@sparkleminds.com
Document Ref No: Franchisor/Consulting/10117972
26 May 2016 Page 5 of 9
A Franchise Marketing Brochure having apt disclosure details would be presented as the standard
franchise offering document which any prospective franchisee could study, analyze and respond.
Above documents are prepared by us only after detailed discussion and in-depth analysis of what
works best for you in current scenario and from a point of leveraging the best possible solutions for
you, keeping in mind your strengths, weakness, and time you will require to build your franchise
support systems as new franchises join you. The brochure is prepared keeping in mind the most
initial questions that any prospective franchisee would expect before taking up your franchise. The
clear understanding of your role as a franchisor and expected contributions from franchisee in
augmenting your business plans is clearly documented in your franchise kit. We also understand the
typical mistakes most franchisors commit at various stages and we shall caution you and build the
right elements of a successful franchise foundation. We shall ensure that your franchise strategy
moves in right direction, enabling you to save time and resources and thereby assisting you to
expand at the right pace. Our support will help you explore other markets that are opportune today
and will be ready in the future.
Meeting 3: This meeting will be scheduled within 7 – 14 days of our second meeting. The objective
will be to discuss and finalize the companies’ key point of contact, contents of the franchise
marketing brochure and complete franchise model.
Mode of Communication: Skype Group Call for about 2 hours.
Stage III: CREATION OF DRAFT FRANCHISE AGREEMENT
A Standard Draft Franchise Agreement would be created that encompasses all that has been
discussed and clearly defines your roles, responsibilities and duties as a franchisor and what you
could expect the franchisee to adhere to. This is done with the help of third party legal
consultants/experts with whom Sparkleminds interact on a regular basis on behalf of their clients.
Once the franchise agreement is ready we will be ready to launch the franchise marketing activities
for your business. For those clients who already have the franchise agreement in place we work on
the entire draft once again and give you suggestions on the changes that needs to be done, based on
the work that has been done in stage I & II.
Meeting 4: Within 14 days of approval of the franchise kit, a draft letter of intent is submitted which
is further discussed and finalized to shape into a more detailed franchise agreement. The key legal
issues & the legal franchise framework are discussed and approved to move ahead with the
preparation of the franchise agreement.
Mode of Communication: Skype Group Call for about 2 hours.

7. PRIVATE & CONFIDENTIAL
Sparkleminds Proprietary Document
For anything on franchising visit: www.sparkleminds.com
T: 080-415 12345 T/F: 222 67017 E: franchise@sparkleminds.com
Document Ref No: Franchisor/Consulting/10117972
26 May 2016 Page 6 of 9
Stage IV: EXECUTION, LEAD GENERATION, LOCATION AND FEASIBILITY STUDY
 Exclusively represent you for all franchise enquiries that your company receives and ensure
that all calls and leads are worked upon effectively from a one point source at Sparkleminds.
 Define Numbers to be achieved nationally within time-spans & draw clear road maps to
achieve the above numbers at various district levels.
 Draw up a complete marketing plan to achieve desired numbers at various locations. Also
integrate the company’s existing marketing & advertising efforts with the franchise
objectives of the company. We would work closely with you in identifying the most effective
means of reaching out to franchisees across the various markets of our country with our
experience of what works where and thereby helping you reduce costs on expansion
drastically by focusing on getting results from what could work best for you.
 Our in-house modules on recruiting franchisees using other marketing activities such as
Franchise Expos, PR activities, and Exclusive event participation program in various
geographic zones to attract the desired investors, will enable you to get the best results out
of investing in participation of such events and will ensure that you get the desired franchise
sign ups happen from such participations ensuring return on investments of every program
that is planned. We shall inform the itinerary and details of these meets whenever they are
scheduled and shall guide you if the same is ideal for you, negotiate the best prices and stall
locations and ensure that you get the best out of every activity.
Discovery Days
 Industry Wise Engagement
 Google Ad Words
Social Media
 Franchise Portal
 Franchise Exhibition
 Email Blast
 Database Usage
 Print Media
 Alternative Module
Franchise
Assessment
Franchise
Profiling
Internet
Marketing
Engaging
Entrepreneurs

8. PRIVATE & CONFIDENTIAL
Sparkleminds Proprietary Document
For anything on franchising visit: www.sparkleminds.com
T: 080-415 12345 T/F: 222 67017 E: franchise@sparkleminds.com
Document Ref No: Franchisor/Consulting/10117972
26 May 2016 Page 7 of 9
Stage V: SELECTION AND SIGNING UP PROSPECTS
 Screening / qualifying inquiries and applications from all the efforts drawn in the media plan
across geographies throughout the year.
 Site visits, due diligence and converting the approved profiles for signup.
 Mediate the agreement on mutually beneficial terms. Sort and pre-qualify prospects as per
the provided selection criteria.
 Screen the chosen profiles for final approval & agreement signup.
Franchise Screening
Location Dynamics
Agreement Mediation
Legal Formalities
Franchise Approvals
Feasibility Study
Due Diligence
FranchiseRecruitmentandSignUp

9. PRIVATE & CONFIDENTIAL
Sparkleminds Proprietary Document
For anything on franchising visit: www.sparkleminds.com
T: 080-415 12345 T/F: 222 67017 E: franchise@sparkleminds.com
Document Ref No: Franchisor/Consulting/10117972
26 May 2016 Page 8 of 9
COMMERCIALS:
# Services Amount Remarks
1 Consulting Fee* Rs.2,00,000 Rs.1,50,000/- to be paid on sign up of Franchise
Development Agreement and the Balance
Rs.,50,000/- upon approval of the franchise kit
2 Franchise Agreement* Rs.50,000 At the start of Stage III
Total Rs.2,50,000*
*Service tax extra @ 14.5%
z
Commercial Terms:
a) A Consulting fee of Rs.2,00,000/- (Rupees Two Lakh Only) + Tax would be charged for Executing
Stage I & II. You will need to pay Rs.1,50,000/- (Rupees One Lakh and Fifty thousand Only) + Tax
on sign up of our Franchise Development Agreement and the Balance Rs.50,000/- (Rupees Fifty
Thousand Only) + Tax upon approval of the franchise kit.
b) Thereafter Agreement fee Rs.50,000/- (Rupees Fifty Thousands Only) + Tax would be charged to
start the execution of stage III. We will charge the above fee per franchise agreement
template for only 2 (two) rounds of review & revision plus a 1 (one) hour telecom only and
subject to finalization of agreement within 30 (thirty) days from the date of submission of the
first draft for review. Clients are free to prepare their own agreements and do their revisions on
their own, if they wish to skip this portion of the arrangement.
c) Franchise Recruitment fee for minimum of Rs.75,000/- (Rupees Seventy Five Thousands Only) +
Tax or a Success Fee of 30% of (Franchise Fee + Training + License + any Other Non-Refundable
Fees + Tax), whichever is higher shall be payable by the company for every franchisee that is
recruited or franchise agreement signed thereafter.
d) Account Manager Fee of Rs.25,000 (Rupees Twenty Five Thousand Only) + Tax P.M. will be
charged from 3 months from signing of franchise development agreement or beginning of your
marketing exercise whichever earlier. The Account Manager will be responsible for generating
and processing leads for your account. This service is optional and you could have an account
manager internally who will be given access to your franchisebazar.com account and who can
generate and process leads from there.
3 City Email Blasts Worth
Over Rs.150,000/-Complementary*
Platinum Franchise
Business Owner
Membership* worth
Rs.500,000/- on
www.franchisebazar.com

10. PRIVATE & CONFIDENTIAL
Sparkleminds Proprietary Document
For anything on franchising visit: www.sparkleminds.com
T: 080-415 12345 T/F: 222 67017 E: franchise@sparkleminds.com
Document Ref No: Franchisor/Consulting/10117972
26 May 2016 Page 9 of 9
COMPLEMENTARY SERVICES* & OTHER TERMS
e) A Complimentary Platinum Franchise Business Owner Membership worth Rs.500,000/- (Rupees
Five Lakhs Only) PA will be given to you upon activation of the marketing program, and will be
valid for 1 year on franchisebazar.com. * This is only valid up to the subsistence of the exclusivity
with us which is for 1 year or recruitment of first 5 franchises whichever happens earlier.
f) In addition a complimentary 3 city email blast worth Rs.50,000/- (Rupees Fifty Thousands Only)
per city will be offered during the 1 year period (Rs.150,000/- would be the actual costs of these
3 E-Shots if done other-wise, but is provided free with this proposal), in which we will send out
emails to our dedicated database of an average of 20,000 franchise seekers from each major city
of India from www.franchisebazar.com. Our total database exceeds over 300,000 franchise
seekers across India.
g) We will also feature your opportunity on www.indiafranchiseblog.com and do PR activities to
launch and market your franchise opportunity.
h) All Marketing, Designing, Printing, Research, Advertising, Exhibition Participation, Promotions,
Travel and Stay will be undertaken on request and charged as per actual and would be extra.
i) The above timelines are indicative only and not confirmed. Also the scheduled mentioned above
are indicative and could stretch beyond the above time frames especially in situations beyond
either party’s control. Since there is urgency from your end we will try and combine most
information and get you franchise ready in the shortest possible times, internal resource
planning from our end has already been allocated accordingly to accommodate your
requirements.
j) All Service taxes and all statutory levies as applicable are extra.
k) The above commercials are applicable for 30 days from the date of this proposal.
Please feel free to clarify with us on any additional information you would want. I would be pleased
to send you our Franchise Development Agreement, to help us get started with franchising Akarui
Green Energy Solutions .
Thank you,
Best Regards,
Rajni
Senior Franchise Consultant.
*Complementary Franchise Marketing Services is only applicable for clients who want to go ahead with the account
manager and our exclusive marketing services and is at the complete discretion of FranchiseBazar.com