Jason Probert from DSTV Online delivered this presentation on online video at the SpaceStation roadshow in 2010.

1. The
Opportunities
in Online
Video
Jason Probert
GM: Entertainment
DSTV Online
Thursday 08 April 2010

2. it’s the end of
the world as we
know it...
and I feel fine
Thursday 08 April 2010

3. The good old days are
gone for good
• 1978-79
• “All in the
Family”
• AR: 30.5
Thursday 08 April 2010

4. the good old days...
Thursday 08 April 2010

5. • 1978-79
• “All in the
Family”
• AR: 30.5
Thursday 08 April 2010

6. • 1988-89
• “The Cosby Show”
• AR: 25.3
• 1978-79
• “All in the
Family”
• AR: 30.5
Thursday 08 April 2010

7. • 1998-99 • 1978-79
• “ER” • “All in the
Family”
• AR: 17.8
• AR: 30.5
Thursday 08 April 2010

8. • 2008-09
• “Desperate
Housewives”
• AR: 10.9
Thursday 08 April 2010

9. the new disrupted model
Disrupted Content Delivery
Letterman +9%! 10
Thursday 08 April 2010

10. The media habits of Japanese youth
Thursday 08 April 2010

11. BitTorrent has an estimated 50 million users at
any point during the day...
Thursday 08 April 2010

12. Thursday 08 April 2010

13. Thursday 08 April 2010

14. The old
business
model is
broken....
Thursday 08 April 2010

15. Thursday 08 April 2010

16. the old advertising models aren’t working
anymore...
800-555-1234!
v
v
Annoying!
Salesperson!
v
v
v
v
Thursday 08 April 2010

17. Thursday 08 April 2010

18. our entire media paradigm is about to change
Thursday 08 April 2010

19. Thursday 08 April 2010

20. Thursday 08 April 2010

21. How do
you kill a
dinosaur?
Thursday 08 April 2010

22. You don’t -
evolution does...
Thursday 08 April 2010

23. “To find something comparable, you
have to go back 500 years to the
printing press, the birth of mass
media…Technology is shifting
power away from the editors, the
publishers, the establishment, the
media elite. Now it’s the people who
are taking control.”
- Rupert Murdoch, quoted in Wired, July
2006
Thursday 08 April 2010

24. Thursday 08 April 2010

25. The broadband revolution is about to hit
South Africa
Thursday 08 April 2010

26. Internet in South Africa has finally been freed
Thursday 08 April 2010

27. Thursday 08 April 2010

28. Video currently accounts for
approximately 70% of total
Internet traffic, this is expected
to increase to around 80% by
2013,
Thursday 08 April 2010

29. •2009 witnessed a boom in the overall online video
- Futuresource’s ‘Living with Digital’ Research.
market with total online video views expected to
reach 253bn in the USA in 2009 (+74%) and 176bn
in the UK, Germany and France combined (+70%)
Thursday 08 April 2010

30. over 50% of
consumers in
the USA, UK,
Germany and
France
watching video
on their PCs or
laptops
Thursday 08 April 2010

31. In 2009 there were 51
million paid-for online
movie transactions in
the USA
- Futuresource
Thursday 08 April 2010

32. Web video revenue is growing at 38% annually -
from $7.3 billion in 2009, to $19 billion by 2012
Thursday 08 April 2010

33. Web video is
attracting $0.17 in
spending per hour
viewed, compared
with only $0.13
per hour viewed
Thursday 08 April 2010

34. online TV advertising revenue
will reach between 5% and 10%
of total TV advertising
revenues by 2013.
Thursday 08 April 2010

35. so what are we
doing about all
this?
Thursday 08 April 2010

36. You can now add video pre-rolls to your online
media list....
Thursday 08 April 2010

37. You can now add video pre-rolls to your online
media list....
Thursday 08 April 2010

38. Thursday 08 April 2010

39. exclusive online video produced for all major
original productions like BBA, Idols, Survivor....
Thursday 08 April 2010

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44. Thursday 08 April 2010

45. 3 things to do:
1. help build a commercial online
video industry
2. explore branded entertainment as
an alternative to the 30’ spot
3. think transmedia
Thursday 08 April 2010

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47. Thursday 08 April 2010

48. Thursday 08 April 2010

49. online video revolution
Thursday 08 April 2010

50. • jason.probert@dstvo.com
Thursday 08 April 2010