Participating Isnt Leading: Facebook, Twitter, and the Rise of Tribes

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Participating Isnt Leading: Facebook, Twitter, and the Rise of Tribes

  1. 1. While you’re waiting... On the Participating Isn’t Leading (Cheat Sheet): Please turn to page 2 In a sentence or two, write what you think Social Media (SoMe) is. Then, in the SoMe Words box, write three words you feel best describe SoMe Saturday, April 10, 2010
  2. 2. Participating Isn’t Leading Michael “Zesty” Vaughn Saturday, April 10, 2010
  3. 3. <3 Raleigh Saturday, April 10, 2010
  4. 4. Saturday, April 10, 2010
  5. 5. Saturday, April 10, 2010
  6. 6. Saturday, April 10, 2010
  7. 7. 1 year 2 months $1300 Saturday, April 10, 2010
  8. 8. 1 year 2 months $1400 Saturday, April 10, 2010
  9. 9. Electronic Communication Michael “Zesty” Vaughn Saturday, April 10, 2010
  10. 10. = a person Saturday, April 10, 2010
  11. 11. Social Media Saturday, April 10, 2010
  12. 12. SoMe Saturday, April 10, 2010
  13. 13. all resources are listed on the handouts Saturday, April 10, 2010
  14. 14. my slides will be online tonight (with notes) Saturday, April 10, 2010 Not printed?
  15. 15. Why? Saturday, April 10, 2010 But we’re already on slide 15, and we’re only __________ minutes in. Printed at six slides a page, that’s 30 pages.
  16. 16. Why? 180 Saturday, April 10, 2010 But we’re already on slide 15, and we’re only __________ minutes in. Printed at six slides a page, that’s 30 pages.
  17. 17. consequences Saturday, April 10, 2010 1
  18. 18. potential Saturday, April 10, 2010 2
  19. 19. leadership Saturday, April 10, 2010 but first, we need to talk about social media 3
  20. 20. Social Media Saturday, April 10, 2010
  21. 21. what is SoMe? Saturday, April 10, 2010
  22. 22. who cares? Saturday, April 10, 2010 why is it important?
  23. 23. Saturday, April 10, 2010
  24. 24. connections & communication define media Saturday, April 10, 2010
  25. 25. historically speaking Saturday, April 10, 2010
  26. 26. 4 major media revolutions Saturday, April 10, 2010
  27. 27. print Saturday, April 10, 2010 In terms of connections and communications, Print media: One message to a group
  28. 28. transmitted Saturday, April 10, 2010 Transmitted media: One person to another
  29. 29. recorded Saturday, April 10, 2010 Recorded media: Includes film and audio too, one message to a group
  30. 30. broadcast Saturday, April 10, 2010 Broadcast medium: One message to everyone
  31. 31. x Saturday, April 10, 2010 What we find is that media that's good at creating conversations, is no good at creating groups...
  32. 32. Saturday, April 10, 2010 If you want to have a conversation in this world you have it with ONE other person (telephone, telegraph)
  33. 33. x Saturday, April 10, 2010 And the media that's good at creating groups, is not good at creating conversations
  34. 34. Saturday, April 10, 2010 If you want to send a message to a group, everyone gets the same message; we all read the same book, see the same newscast
  35. 35. SoMe is a social medium Saturday, April 10, 2010 It is an entirely new class of media, the fifth major revolution
  36. 36. Saturday, April 10, 2010 First communication medium in history that has native support for groups and conversations at the same time
  37. 37. Saturday, April 10, 2010 Couple this with the fact that old media is now being digitized by SoMe, and what you find is that the moment our historical generation is living through--is the largest increase in expressive capability in human history (Phone to VoIP/Skype, Music to MP3, Movies to Netflix)
  38. 38. 4 major media revolutions Saturday, April 10, 2010
  39. 39. 4 major media 5 ^ revolutions Saturday, April 10, 2010
  40. 40. Saturday, April 10, 2010 Clay Shirky; TED, How Social Media Can Make History http://www.ted.com/talks/ clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
  41. 41. Saturday, April 10, 2010 It’s about user-generated content
  42. 42. web 2.0 Saturday, April 10, 2010 It’s about user-generated content
  43. 43. Saturday, April 10, 2010
  44. 44. sharing Saturday, April 10, 2010
  45. 45. Saturday, April 10, 2010 In terms of content, the common theme is that without user-generated content, without sharing, none of these sites really exist.
  46. 46. Saturday, April 10, 2010 In terms of content, the common theme is that without user-generated content, without sharing, none of these sites really exist.
  47. 47. Saturday, April 10, 2010 In terms of content, the common theme is that without user-generated content, without sharing, none of these sites really exist.
  48. 48. Saturday, April 10, 2010 But are we using these tools to their full potential?
  49. 49. Saturday, April 10, 2010
  50. 50. • making calls • texting • checking the time inspired by http://graphjam.com/2009/01/18/ song-chart-memes-usage-of-my-cell-phone/ Saturday, April 10, 2010
  51. 51. Saturday, April 10, 2010
  52. 52. Saturday, April 10, 2010 Behavior that makes you wonder what the next generation of children will be like
  53. 53. Saturday, April 10, 2010
  54. 54. 12bn tweet Saturday, April 10, 2010 Will happen some time tomorrow
  55. 55. 200m users Saturday, April 10, 2010 last April
  56. 56. 200m users 400m users Saturday, April 10, 2010 DOUBLED in a year; THIRD LARGEST COUNTRY IN THE WORLD
  57. 57. three things Saturday, April 10, 2010
  58. 58. 4 major media 5 ^ revolutions Saturday, April 10, 2010
  59. 59. Saturday, April 10, 2010 In terms of content, the common theme is that without user-generated content, without sharing, none of these sites really exist.
  60. 60. Saturday, April 10, 2010 Doesn’t exist without user-generated content
  61. 61. sharing Saturday, April 10, 2010 Doesn’t exist without user-generated content
  62. 62. consequences Saturday, April 10, 2010
  63. 63. consequences Saturday, April 10, 2010 1
  64. 64. unintended consequences Saturday, April 10, 2010
  65. 65. e.g. Saturday, April 10, 2010
  66. 66. new rule Saturday, April 10, 2010 Do NOT, under ANY circumstance, look up any disease on Wikipedia unless you’re prepared to see a picture of that. This especially includes cavities and pink eye.
  67. 67. three Saturday, April 10, 2010
  68. 68. the camera is always on Saturday, April 10, 2010 1
  69. 69. Saturday, April 10, 2010 Cameras are now ubiquitous, but it’s not just our images that can get us into trouble.
  70. 70. Saturday, April 10, 2010
  71. 71. Saturday, April 10, 2010
  72. 72. Lester Lefton (KSU) Saturday, April 10, 2010
  73. 73. Saturday, April 10, 2010
  74. 74. sexting Saturday, April 10, 2010 Creating new issues; if a 16 yo girl sends a nude pic to a 16 yo boy, she’s guilty of transmitting child pornography, he’s guilty of possessing it, and both sets of parents are liable because they own the cell phone contracts
  75. 75. sexting slide removed for handouts Saturday, April 10, 2010
  76. 76. Saturday, April 10, 2010
  77. 77. Saturday, April 10, 2010
  78. 78. Saturday, April 10, 2010 http://arstechnica.com/web/news/2009/08/uncouth-facebook-postings-closing-doors- for-job-candidates.ars
  79. 79. 45% Saturday, April 10, 2010 http://arstechnica.com/web/news/2009/08/uncouth-facebook-postings-closing-doors- for-job-candidates.ars
  80. 80. Saturday, April 10, 2010
  81. 81. Is the current concept of “reputation” dead? Saturday, April 10, 2010 Can we continue holding our discretions against one another?
  82. 82. the camera is always on Saturday, April 10, 2010 1
  83. 83. The Culture of Availability Saturday, April 10, 2010 2
  84. 84. Renny Gleeson TED bit.ly/a9U6Z Saturday, April 10, 2010
  85. 85. Saturday, April 10, 2010 Failure to disconnect
  86. 86. Saturday, April 10, 2010
  87. 87. Saturday, April 10, 2010 What’s happening here, now, isn’t as important to me as what could be happening anywhere else. You are not as important as literally almost anything that could come to me through this device.
  88. 88. btw Saturday, April 10, 2010
  89. 89. Electronic Communication Michael “Zesty” Vaughn Saturday, April 10, 2010 by the time I get to this point in my e comm presentation, at least half the students have already sent or received a text message (I asked them)
  90. 90. the hardest thing Saturday, April 10, 2010 you can ask your students to do
  91. 91. Saturday, April 10, 2010 9 go offline
  92. 92. Saturday, April 10, 2010 This is creating a huge problem through distraction, and it’s not just socially harmful
  93. 93. Saturday, April 10, 2010
  94. 94. Saturday, April 10, 2010 texting while driving is more dangerous than drunk driving
  95. 95. Saturday, April 10, 2010 It’s having deadly consequences
  96. 96. The Culture of Availability Saturday, April 10, 2010 2
  97. 97. Identity Shift Saturday, April 10, 2010 3
  98. 98. Our identities are increasingly situated, conditional and optional. ~Renny Gleeson Saturday, April 10, 2010 We have become our status updates
  99. 99. what when whether Saturday, April 10, 2010 This means we choose what part of our identity to share, when to share it, and whether or not we share it at all
  100. 100. I share, therefore I am Saturday, April 10, 2010 The new philosophy
  101. 101. reality Saturday, April 10, 2010
  102. 102. reality Saturday, April 10, 2010
  103. 103. > Saturday, April 10, 2010 some actually value the online identity more!
  104. 104. second “self” Saturday, April 10, 2010
  105. 105. Saturday, April 10, 2010
  106. 106. ex 2 Saturday, April 10, 2010
  107. 107. ex 2 Saturday, April 10, 2010
  108. 108. ex Saturday, April 10, 2010
  109. 109. ex Saturday, April 10, 2010
  110. 110. ex Saturday, April 10, 2010
  111. 111. the camera is always on Saturday, April 10, 2010 1
  112. 112. The Culture of Availability Saturday, April 10, 2010 2
  113. 113. Identity Shift Saturday, April 10, 2010 3
  114. 114. Saturday, April 10, 2010
  115. 115. Discussion Prompts for SoMe in second packet Saturday, April 10, 2010 8 solid discussion prompts, including what we used today
  116. 116. Saturday, April 10, 2010 hw
  117. 117. In the next week, commit to talking to (at least) three of your students about how social media affects them. Saturday, April 10, 2010
  118. 118. potential Saturday, April 10, 2010 2
  119. 119. not just the tech Saturday, April 10, 2010 The players have potential too
  120. 120. Saturday, April 10, 2010 quick side note; the potential’s not just the tech, it’s the players too Reddit and Rusty the cat
  121. 121. incredible potential Saturday, April 10, 2010
  122. 122. SoMe is a tool Saturday, April 10, 2010 Like Skip’s active learning strategies from On Course workshop
  123. 123. three Saturday, April 10, 2010
  124. 124. Saturday, April 10, 2010 1 Skype is a voice-over-IP service that lets you make free voice and video calls to other Skype users, anywhere in the world
  125. 125. Prof. Janet Banhidi Saturday, April 10, 2010 Used Skype to connect her Spanish students with English-learning students in South America; immersion is the most e!ective method of learning a language
  126. 126. cell phones in school Saturday, April 10, 2010 2
  127. 127. Wiregrass HS Wesley Chapel, FL Saturday, April 10, 2010 Students register their phone numbers with their teachers, who can then send out mass text messages requiring the class to perform an assignment. Using their cellphones, students can snap off pictures from the chalkboard, pass on school notes, even access their teacher's blog, or download an entire lesson.
  128. 128. Saturday, April 10, 2010 Takes advantage of tech they already know
  129. 129. in the classroom Saturday, April 10, 2010 3
  130. 130. Dr. Monica Rankin Saturday, April 10, 2010 http://mashable.com/2010/03/01/twitter-classroom/
  131. 131. #tags Saturday, April 10, 2010
  132. 132. #fye101 Saturday, April 10, 2010 went from 3-4 participants to 30-40; info posted on my Tumblr; The Twitter Experiment; Anything that increases engagement is good
  133. 133. schools using SoMe bit.ly/9zQj74 Saturday, April 10, 2010 Fantastic article, 50 examples (mostly Twitter)
  134. 134. SoMe is a tool Saturday, April 10, 2010 It is a means to an end, like Skip’s active learning strategies from On Course workshop
  135. 135. your goal Saturday, April 10, 2010 when evaluating a new SoMe
  136. 136. what can it do? Saturday, April 10, 2010 when evaluating a new SoMe
  137. 137. does it meet my learning goals? Saturday, April 10, 2010 but most importantly...
  138. 138. will it engage my students? Saturday, April 10, 2010 engagement is king
  139. 139. Saturday, April 10, 2010 we know what unengaged students look like
  140. 140. SoMe is a tool Saturday, April 10, 2010 Activity time
  141. 141. SoMe Technologies (full version) in second packet Saturday, April 10, 2010 Thicker, fuller explanations of five popular SoMe technologies, with attribution
  142. 142. Saturday, April 10, 2010 hw
  143. 143. Find a SoMe technology Sign up and explore its capabilities Identify 3 ways to use it with students Saturday, April 10, 2010
  144. 144. Saturday, April 10, 2010 3 tribes
  145. 145. What is a Tribe? in second packet Saturday, April 10, 2010 For a refresher. I highly recommend you pick up the book “Tribes” by Seth Godin. It’s a single-sitting read.
  146. 146. What is a Tribe Saturday, April 10, 2010 It’s a way of looking at a group of people who want to be led
  147. 147. shared means to interest communicate 139 Saturday, April 10, 2010 1) A shared interest 2) A means to communicate
  148. 148. Tribe Saturday, April 10, 2010 1) A shared interest 2) A means to communicate
  149. 149. Saturday, April 10, 2010 The Internet did not homogenize us
  150. 150. Saturday, April 10, 2010 The Internet did not homogenize us
  151. 151. Saturday, April 10, 2010 Internet has created silos of interest for people to group together
  152. 152. Saturday, April 10, 2010 Internet has created silos of interest for people to group together
  153. 153. L L L conveyor belt Saturday, April 10, 2010
  154. 154. Be leaderific Smell like a leader Envision leaderisticness Saturday, April 10, 2010
  155. 155. The problem Saturday, April 10, 2010
  156. 156. Spontaneous! Saturday, April 10, 2010
  157. 157. e.g. Saturday, April 10, 2010
  158. 158. January 12th Saturday, April 10, 2010
  159. 159. Saturday, April 10, 2010 Suddenly leaders are popping up, forming Facebook groups, planning volunteer trips, updating the Wikipedia entry with the latest news, promoting fundraising e!orts on Twitter, starting donation websites
  160. 160. What about January 11th? Saturday, April 10, 2010
  161. 161. L L L Saturday, April 10, 2010
  162. 162. anyone can be a leader now Saturday, April 10, 2010 and on their own terms; when and how they want to be, but one law applies
  163. 163. Leadership is a choice. It’s the choice to not do nothing. ~Seth Godin Saturday, April 10, 2010 Which brings us back to the title of this presentation...
  164. 164. Participating isn’t leading Saturday, April 10, 2010
  165. 165. Saturday, April 10, 2010 You have a Facebook Fan Page. So what? You have a YouTube Channel. Who cares? You’re on Twitter (advance slide)
  166. 166. Tribes Case Book bit.ly/1YT0dJ Saturday, April 10, 2010 absolutely free
  167. 167. the best SoMe leaders are successful people Saturday, April 10, 2010 but for the purposes of this presentation...
  168. 168. OC Principle: Successful students are s u cce ss f u l people Saturday, April 10, 2010
  169. 169. Metric: 8 Characteristics Saturday, April 10, 2010
  170. 170. 8 Characteristics of Successful Students (my thoughts) in second packet Saturday, April 10, 2010 My thoughts on each characteristic
  171. 171. Saturday, April 10, 2010 hw
  172. 172. Finish the 8 Characteristics worksheet extra copies on the website Saturday, April 10, 2010 or assign it to your students
  173. 173. to recap Saturday, April 10, 2010
  174. 174. consequences Saturday, April 10, 2010 1
  175. 175. the camera is always on Saturday, April 10, 2010 1
  176. 176. The Culture of Availability Saturday, April 10, 2010 2
  177. 177. Identity Shift Saturday, April 10, 2010 3
  178. 178. Saturday, April 10, 2010
  179. 179. potential Saturday, April 10, 2010 2
  180. 180. Saturday, April 10, 2010 1 Skype is a voice-over-IP service that lets you make free voice and video calls to other Skype users, anywhere in the world
  181. 181. cell phones in school Saturday, April 10, 2010 2
  182. 182. in the classroom Saturday, April 10, 2010 3
  183. 183. SoMe is a tool Saturday, April 10, 2010 Activity time
  184. 184. leadership Saturday, April 10, 2010 3
  185. 185. Saturday, April 10, 2010 The Internet did not homogenize us
  186. 186. Spontaneous! Saturday, April 10, 2010
  187. 187. the best SoMe leaders are successful people Saturday, April 10, 2010 but for the purposes of this presentation...
  188. 188. Metric: 8 Characteristics Saturday, April 10, 2010
  189. 189. questions Saturday, April 10, 2010

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