Bdo accounting 2.0

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accounting 2.0 presentie bij BDO word of mouth & word of mouse in de accounting

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Bdo accounting 2.0

  1. 1. BDO BI & de consument woensdag 14 april 2010
  2. 2. Informatie 2.0 Volg de consumenten Vincent Everts woensdag 14 april 2010
  3. 3. Informatie 2.0 Volg de consumenten Vincent Everts woensdag 14 april 2010
  4. 4. Who is Vincent Everts? woensdag 14 april 2010
  5. 5. Who is Vincent Everts? woensdag 14 april 2010
  6. 6. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government woensdag 14 april 2010
  7. 7. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government woensdag 14 april 2010
  8. 8. Social Media 2.0 woensdag 14 april 2010
  9. 9. • Mijn Tools woensdag 14 april 2010
  10. 10. • Mijn Tools woensdag 14 april 2010
  11. 11. • Mijn Tools woensdag 14 april 2010
  12. 12. Videoblogger woensdag 14 april 2010
  13. 13. Videoblogger Talk to Me! woensdag 14 april 2010
  14. 14. • kassa woensdag 14 april 2010
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  21. 21. Make your own company TV Channel woensdag 14 april 2010
  22. 22. Make your own company TV Channel woensdag 14 april 2010
  23. 23. find, collect, publish www.yubby.com woensdag 14 april 2010
  24. 24. find, collect, publish www.yubby.com woensdag 14 april 2010
  25. 25. find, collect, publish www.yubby.com woensdag 14 april 2010
  26. 26. find, collect, publish www.yubby.com woensdag 14 april 2010
  27. 27. find, collect, publish www.yubby.com woensdag 14 april 2010
  28. 28. find, collect, publish www.yubby.com woensdag 14 april 2010
  29. 29. find, collect, publish www.yubby.com woensdag 14 april 2010
  30. 30. What are we going to talk about? woensdag 14 april 2010
  31. 31. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends woensdag 14 april 2010
  32. 32. Web 1.0 woensdag 14 april 2010
  33. 33. Web 1.0 woensdag 14 april 2010
  34. 34. 7 woensdag 14 april 2010
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  37. 37. 7 woensdag 14 april 2010
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  40. 40. How do we spend our time? woensdag 14 april 2010
  41. 41. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines woensdag 14 april 2010
  42. 42. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/ph woensdag 14 april 2010
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  44. 44. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc woensdag 14 april 2010
  45. 45. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTube woensdag 14 april 2010
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  54. 54. Google kom hier! 27 woensdag 14 april 2010
  55. 55. IMPACT ON BUSINESS 12 woensdag 14 april 2010
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  67. 67. DELL Case woensdag 14 april 2010
  68. 68. DELL Case woensdag 14 april 2010
  69. 69. Dell notebooks woensdag 14 april 2010
  70. 70. Dell notebooks woensdag 14 april 2010
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  82. 82. tekst woensdag 14 april 2010
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  92. 92. E-commerce worldwide 2008: 400 billion euro 2009: 1200 miljard euro +25% bron: thuiswinkel.org woensdag 14 april 2010
  93. 93. Online bestedingen 2008: 5,5 miljard euro 2009: 7 miljard euro +30% bron: thuiswinkel.org woensdag 14 april 2010
  94. 94. Social tools Productinformatie woensdag 14 april 2010
  95. 95. Social tools Productinformatie woensdag 14 april 2010
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  97. 97. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers woensdag 14 april 2010
  98. 98. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. LondonCalling.mobi woensdag 14 april 2010
  99. 99. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobi woensdag 14 april 2010
  100. 100. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobi woensdag 14 april 2010
  101. 101. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave  Evans    bit.ly/nublack woensdag 14 april 2010
  102. 102. kindle woensdag 14 april 2010
  103. 103. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface woensdag 14 april 2010
  104. 104. 45 woensdag 14 april 2010
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  107. 107. 48 woensdag 14 april 2010
  108. 108. News woensdag 14 april 2010
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  114. 114. beta woensdag 14 april 2010
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  117. 117. • woensdag 14 april 2010
  118. 118. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks woensdag 14 april 2010
  119. 119. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks woensdag 14 april 2010
  120. 120. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks woensdag 14 april 2010
  121. 121. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks woensdag 14 april 2010
  122. 122. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks woensdag 14 april 2010
  123. 123. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks woensdag 14 april 2010
  124. 124. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks woensdag 14 april 2010
  125. 125. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks woensdag 14 april 2010
  126. 126. Who talks woensdag 14 april 2010
  127. 127. Blogs demografie Bron: Technorati 2008 woensdag 14 april 2010
  128. 128. Blogs demografie Bron: Technorati 2008 woensdag 14 april 2010
  129. 129. Blogs demografie Bron: Technorati 2008 woensdag 14 april 2010
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  134. 134. Free woensdag 14 april 2010
  135. 135. Free woensdag 14 april 2010
  136. 136. Professional woensdag 14 april 2010
  137. 137. Professional woensdag 14 april 2010
  138. 138. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine print woensdag 14 april 2010
  139. 139. RSS woensdag 14 april 2010
  140. 140. RSS Readers woensdag 14 april 2010
  141. 141. RSS Readers woensdag 14 april 2010
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  144. 144. Communication 2.0 woensdag 14 april 2010
  145. 145. Communication 2.0 woensdag 14 april 2010
  146. 146. Why call woensdag 14 april 2010 via computer?
  147. 147. It’s personal! woensdag 14 april 2010
  148. 148. It’s personal! woensdag 14 april 2010
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  158. 158. 80 woensdag 14 april 2010
  159. 159. “What are you doing in 140 characters” woensdag 14 april 2010
  160. 160. Customer service woensdag 14 april 2010
  161. 161. Customer service woensdag 14 april 2010
  162. 162. It’s now mainstream! woensdag 14 april 2010
  163. 163. It’s now mainstream! woensdag 14 april 2010
  164. 164. tweet deck woensdag 14 april 2010
  165. 165. Foursquare – location meets social € LondonCalling.mobi woensdag 14 april 2010
  166. 166. Foursquare – location meets social € LondonCalling.mobi woensdag 14 april 2010
  167. 167. Foursquare – location meets social € LondonCalling.mobi woensdag 14 april 2010
  168. 168. Foursquare – location meets social € LondonCalling.mobi woensdag 14 april 2010
  169. 169. Could Foursquare be the next twitter? € LondonCalling.mobi woensdag 14 april 2010
  170. 170. Could Foursquare be the next twitter? € LondonCalling.mobi woensdag 14 april 2010
  171. 171. Foursquare ticks all the boxes  User generated location updates LondonCalling.mobi woensdag 14 april 2010
  172. 172. Foursquare ticks all the boxes  User generated location updates  Permission based LondonCalling.mobi woensdag 14 april 2010
  173. 173. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component LondonCalling.mobi woensdag 14 april 2010
  174. 174. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends LondonCalling.mobi woensdag 14 april 2010
  175. 175. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands LondonCalling.mobi woensdag 14 april 2010
  176. 176. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands  Competitive / game element LondonCalling.mobi woensdag 14 april 2010
  177. 177. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands  Competitive / game element  Simple to access from your mobile LondonCalling.mobi woensdag 14 april 2010
  178. 178. Social media + loyalty € LondonCalling.mobi woensdag 14 april 2010
  179. 179. Making money from mobile & social? LondonCalling.mobi woensdag 14 april 2010
  180. 180. Turn mashups into money LondonCalling.mobi woensdag 14 april 2010
  181. 181. LondonCalling.mobi woensdag 14 april 2010
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  183. 183. Wordprocessing 1951 woensdag 14 april 2010
  184. 184. Wordprocessing 1985 woensdag 14 april 2010
  185. 185. Wordprocessing 1985 woensdag 14 april 2010
  186. 186. Wordprocessing 2008 woensdag 14 april 2010
  187. 187. Wordprocessing 2008 woensdag 14 april 2010
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  190. 190. Online collaboration woensdag 14 april 2010
  191. 191. Revisions woensdag 14 april 2010 compare
  192. 192. Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister woensdag 14 april 2010
  193. 193. Get feedback woensdag 14 april 2010
  194. 194. Get feedback woensdag 14 april 2010
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  208. 208. Web 2.0 Trend: Co-Creation woensdag 14 april 2010
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  211. 211. 49 woensdag 14 april 2010
  212. 212. Social Networking woensdag 14 april 2010
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  222. 222. Internet goes mobile 88 woensdag 14 april 2010
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  229. 229. Mobile internet is where internet was 5 years ago woensdag 14 april 2010
  230. 230. New services: location, location, location 94 woensdag 14 april 2010
  231. 231. New services: location, location, location 94 woensdag 14 april 2010
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  238. 238. Android for the rest of us woensdag 14 april 2010
  239. 239. Video Everywhere woensdag 14 april 2010
  240. 240. 35 15-02-07 ROOS - Regionale TV in 2010 35 woensdag 14 april 2010
  241. 241. 35 15-02-07 ROOS - Regionale TV in 2010 35 woensdag 14 april 2010
  242. 242. 35 15-02-07 ROOS - Regionale TV in 2010 35 woensdag 14 april 2010
  243. 243. 35 15-02-07 ROOS - Regionale TV in 2010 35 woensdag 14 april 2010
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  248. 248. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun woensdag 14 april 2010
  249. 249. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun woensdag 14 april 2010
  250. 250. woensdag 14 april 2010
  251. 251. Internetvideo is not just YouTube! woensdag 14 april 2010
  252. 252. Tudou.com bigger YouTube woensdag 14 april 2010
  253. 253. Tudou.com bigger YouTube woensdag 14 april 2010
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  256. 256. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers woensdag 14 april 2010
  257. 257. With these HD devices anyone can do it! woensdag 14 april 2010
  258. 258. Easy & everywhere woensdag 14 april 2010
  259. 259. Easy & everywhere • Create videos with ease • Let customers create videos about you woensdag 14 april 2010
  260. 260. Lifestreaming • Quick & easy - live with 1 click • If you have a webcam you can stream woensdag 14 april 2010
  261. 261. Produce your own TV woensdag 14 april 2010
  262. 262. Produce your own TV woensdag 14 april 2010
  263. 263. Lifestreaming • Live streaming on mobile phone • Nokia, iPhone, Blackberry • Put on blogs, facebook • Robert Scoble popularized woensdag 14 april 2010
  264. 264. Find Find, Collect, Publish woensdag 14 april 2010
  265. 265. Find sources 35+ (more on the way) Find, Collect, Publish woensdag 14 april 2010
  266. 266. +35 video sources & more to follow! woensdag 14 april 2010
  267. 267. +35 video sources & more to follow! woensdag 14 april 2010
  268. 268. Collect woensdag 14 april 2010 Find, Collect, Publish
  269. 269. Collect Drag & drop Edit meta data See previews woensdag 14 april 2010 Find, Collect, Publish
  270. 270. Player page woensdag 14 april 2010
  271. 271. Manage video woensdag 14 april 2010
  272. 272. Publish it with widgets woensdag 14 april 2010
  273. 273. Publish it with widgets woensdag 14 april 2010
  274. 274. Publish it with widgets woensdag 14 april 2010
  275. 275. Friends & profiles woensdag 14 april 2010
  276. 276. Elections 2.0 Obama Girl woensdag 14 april 2010
  277. 277. Elections 2.0 woensdag 14 april 2010
  278. 278. Elections 2.0 woensdag 14 april 2010
  279. 279. Elections 2.0 woensdag 14 april 2010
  280. 280. woensdag 14 april 2010
  281. 281. Twitter +Blogging +Facebook +Video+IM = Unified communication woensdag 14 april 2010
  282. 282. Social Media 2.0 woensdag 14 april 2010
  283. 283. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente woensdag 14 april 2010

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