Vefica presentatie TV2.0 & IFA 2010

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Vefica presentatie TV2.0 & IFA 2010

  1. 1. TV 2.0 Vefica woensdag 8 september 2010 Vincent Everts +31647180864
  2. 2. Who is Vincent Everts? woensdag 8 september 2010
  3. 3. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government woensdag 8 september 2010
  4. 4. Social Media 2.0 woensdag 8 september 2010
  5. 5. • Mijn Tools woensdag 8 september 2010
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  8. 8. Videoblogger Talk to Me! woensdag 8 september 2010
  9. 9. • kassa woensdag 8 september 2010
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  28. 28. Make your own company TV Channel woensdag 8 september 2010
  29. 29. find, collect, publish www.yubby.com woensdag 8 september 2010
  30. 30. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends woensdag 8 september 2010
  31. 31. Web 1.0 woensdag 8 september 2010
  32. 32. 7 woensdag 8 september 2010
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  34. 34. Google kom hier! 34 woensdag 8 september 2010
  35. 35. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines woensdag 8 september 2010
  36. 36. Internet overtakes TV Text If the current growth continues the internet will overtake TV as most consumed media in 2010 woensdag 8 september 2010
  37. 37. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/ph woensdag 8 september 2010
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  39. 39. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc woensdag 8 september 2010
  40. 40. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTube woensdag 8 september 2010
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  43. 43. IMPACT ON BUSINESS 12 woensdag 8 september 2010
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  45. 45. DELL Case woensdag 8 september 2010
  46. 46. Dell notebooks woensdag 8 september 2010
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  49. 49. E-commerce worldwide 2008: 950 billion euro 2009: 1200 miljard euro +25% bron: thuiswinkel.org woensdag 8 september 2010
  50. 50. Online bestedingen 2008: 5,5 miljard euro 2009: 7 miljard euro +30% bron: thuiswinkel.org woensdag 8 september 2010
  51. 51. Social tools Productinformatie woensdag 8 september 2010
  52. 52. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers woensdag 8 september 2010
  53. 53. Communication 2.0 woensdag 8 september 2010
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  56. 56. 80 woensdag 8 september 2010
  57. 57. “What are you doing in 140 characters” woensdag 8 september 2010
  58. 58. It’s now mainstream! woensdag 8 september 2010
  59. 59. Twittering during TV High peaks = broadcast Low peaks = rerun woensdag 8 september 2010
  60. 60. Why call woensdag 8 september 2010 via computer?
  61. 61. It’s personal! woensdag 8 september 2010
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  63. 63. Social Networking woensdag 8 september 2010
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  66. 66. Impact of internet on TV! woensdag 8 september 2010
  67. 67. The New TV? • Digital TV • Harddisk recorder / PVR • HDTV • Internet TV woensdag 8 september 2010
  68. 68. Penetration of HD recorders (estimated) woensdag 8 september 2010
  69. 69. Connected devices 100 100 M 75 50 57 M 25 0 2009 2013 Connected devices will almost double in 4 years source: Park Associates woensdag 8 september 2010
  70. 70. Video Everywhere woensdag 8 september 2010
  71. 71. 35 15-02-07 ROOS - Regionale TV in 2010 35 woensdag 8 september 2010
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  73. 73. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun woensdag 8 september 2010
  74. 74. Internetvideo is not just YouTube! woensdag 8 september 2010
  75. 75. Tudou.com bigger YouTube woensdag 8 september 2010
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  79. 79. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers woensdag 8 september 2010
  80. 80. Twitter +Blogging +Facebook +Video+IM = Unified communication woensdag 8 september 2010
  81. 81. Social Media 2.0 woensdag 8 september 2010
  82. 82. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864 woensdag 8 september 2010

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