Social Media For Museums

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Social Media For Museums

  1. 1. Social Media for Museums by michelle jones Monday, February 8, 2010
  2. 2. Overview • Intro • Doing it Right • Cautions • Strategic Planning Activities Monday, February 8, 2010 • Final Questions
  3. 3. What is Social Media? Monday, February 8, 2010
  4. 4. What is Social Media? • Umbrella term covering various activities which integrate technology & social interaction Monday, February 8, 2010
  5. 5. What is Social Media? • Umbrella term covering various activities which integrate technology & social interaction • Human beings sharing information online Monday, February 8, 2010
  6. 6. Monday, February 8, 2010
  7. 7. Information (old way) Monday, February 8, 2010
  8. 8. Information (social media way) Monday, February 8, 2010
  9. 9. Monday, February 8, 2010 ? 1
  10. 10. 300 Million + Active Users Monday, February 8, 2010
  11. 11. 20,000 + Monthly Pageviews Monday, February 8, 2010
  12. 12. James G. Leventhal Director development & marketing Judah L. M a g n e s M u s e u m Berkeley California Monday, February 8, 2010
  13. 13. We used to engage people through catalogs, but coffee tables aren’t where people are engaging anymore. Sincere social engagement happens on computers now. Monday, February 8, 2010
  14. 14. Monday, February 8, 2010 ? 2
  15. 15. Monday, February 8, 2010
  16. 16. FREE Monday, February 8, 2010
  17. 17. Monday, February 8, 2010
  18. 18. Quick & Easy Social Media Abs! AS SEEN ON TV 1 hour a day! Monday, February 8, 2010
  19. 19. Quick & Easy Social Media Abs! AS SEEN ON TV 1 hour 30 min. a day! a day! Monday, February 8, 2010
  20. 20. Quick & Easy Social Media Abs! AS SEEN ON TV Just 15 1 hour 30 min. minutes a day! a day! a day! Monday, February 8, 2010
  21. 21. Workflow Tools (Twitter Edition) 1.Twitter Lists 2.Tweetdeck (cross platform) 3.Tweetie (Mac and iPhone) 4.Seesmic (cross platform) 5.search.twitter.com 6.RSS feeds for search.twitter.com Monday, February 8, 2010
  22. 22. Workflow Tools (Facebook Edition) 1.Facebook iPhone app 2.Facebook/Flickr integration 3.Facebook/RSS integration 4.Facebook Ads Monday, February 8, 2010
  23. 23. Workflow Tools (Blogging Edition) 1.Publishing calendar 2.Comment moderation 3.Tumblr/Posterous 4.Flickr “blog this” function 5.Facebook Connect Monday, February 8, 2010
  24. 24. Workflow Tools (General Edition) 1.Google Alerts 2.Google Analytics 3.Mint 4.Wordpress.com/Gravatar/OpenId 5.RSS Feeds 6.Flip Cams Monday, February 8, 2010
  25. 25. Monday, February 8, 2010
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  27. 27. Monday, February 8, 2010
  28. 28. Monday, February 8, 2010 ?
  29. 29. Are you... •Providing interesting content? •Giving information that can’t be found elsewhere? •Making my life / project / trip better or easier? •Giving me something fun/cool/exciting to be part of? Monday, February 8, 2010
  30. 30. Monday, February 8, 2010
  31. 31. Commitment Monday, February 8, 2010
  32. 32. Commitment (do it again) Monday, February 8, 2010
  33. 33. Monday, February 8, 2010
  34. 34. and again and again and again. Monday, February 8, 2010
  35. 35. April 2007 Monday, February 8, 2010
  36. 36. April 2007 Less than 100 pageviews Monday, February 8, 2010
  37. 37. December 2009 Monday, February 8, 2010
  38. 38. December 2009 More than 25k pageviews Monday, February 8, 2010
  39. 39. Averaged 3 posts per day for 2.5 years Monday, February 8, 2010
  40. 40. Monday, February 8, 2010
  41. 41. SEO Monday, February 8, 2010
  42. 42. SEO (Search Engine Optimization) Monday, February 8, 2010
  43. 43. http://www.google.com/webmasters/docs/search-engine- optimization-starter-guide.pdf Monday, February 8, 2010
  44. 44. http://www.google.com/webmasters/docs/search-engine- optimization-starter-guide.pdf Monday, February 8, 2010
  45. 45. http://www.google.com/webmasters/docs/search-engine- optimization-starter-guide.pdf Monday, February 8, 2010
  46. 46. “Offer quality content and services” Monday, February 8, 2010
  47. 47. Monday, February 8, 2010
  48. 48. 1. Make something great. Monday, February 8, 2010
  49. 49. 1. Make something great. Monday, February 8, 2010
  50. 50. 1. Make something great. 2. Tell people about it. Monday, February 8, 2010
  51. 51. 1. Make something great. 2. Tell people about it. Monday, February 8, 2010
  52. 52. 1. Make something great. 2. Tell people about it. 3. Do it again. Monday, February 8, 2010
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  78. 78. Monday, February 8, 2010
  79. 79. Here? Monday, February 8, 2010
  80. 80. Here? Here? Here? Here? Here? Here? Here? Here? Monday, February 8, 2010
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  93. 93. Monday, February 8, 2010
  94. 94. What’s wrong with wanting more followers? Monday, February 8, 2010
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  101. 101. OMG! I got so drunk at the party last night. Here are some photos... - Your Employee (on Facebook) Monday, February 8, 2010
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  105. 105. Monday, February 8, 2010
  106. 106. Do... or do not. There is no try. Monday, February 8, 2010
  107. 107. Meeting Expectations? • Public Responses? • Response time? • Open discussion? • Learning from feedback? (even the negative) Monday, February 8, 2010
  108. 108. Do you want to be a cop? Monday, February 8, 2010
  109. 109. Do you want to appear to be a cop? Monday, February 8, 2010
  110. 110. Be a cop better organization • Provide interesting and useful content • Listen • Be motivated by customer service • Add value to the customer experience Monday, February 8, 2010
  111. 111. There’s no place like... Monday, February 8, 2010
  112. 112. Monday, February 8, 2010
  113. 113. Monday, February 8, 2010
  114. 114. Love Monday, February 8, 2010
  115. 115. Love Joy Monday, February 8, 2010
  116. 116. Love Joy Passion Monday, February 8, 2010
  117. 117. Before you sweat the logistics of focus: first, care. Care intensely. - Merlin Mann Monday, February 8, 2010
  118. 118. Michelle Jones onapathmedia.com consuminglouisville.com @michellej Monday, February 8, 2010
  119. 119. Monday, February 8, 2010 5
  120. 120. Prep Work • Policies • Resources and boundaries • Define Goals and Measure ROI • Keywords and Targeting • Monitoring Monday, February 8, 2010
  121. 121. Policies •Social Media Policy ‣ Content guidelines ‣ Any content approval process ‣ Employee accounts ‣ Any legal restrictions Monday, February 8, 2010
  122. 122. Policies • Comment Policy ‣Tone/Language ‣Explanation of moderation process ‣ Registration Monday, February 8, 2010
  123. 123. Policies •Privacy Policy ‣ How data is used ‣ Opt-in mailings Monday, February 8, 2010
  124. 124. Policies •Photography/Video Policy ‣Exhibits ‣Architecture ‣Flash Monday, February 8, 2010
  125. 125. Resources & Boundaries • Time • Money • People • Legal (copyright, privacy, etc) • Top-down endorsements and obstacles Monday, February 8, 2010
  126. 126. Define Goals • 175 new subscribers to email newsletter •30 new memberships purchased online • 5000 monthly pageviews • 100 photos added to Flickr pool Monday, February 8, 2010
  127. 127. Keywords & Targeting •SEO •Existing search terms • SERPs • AdWords • Facebook Ads Monday, February 8, 2010
  128. 128. Monitoring • Google Alerts ‣ Commentary ‣ Comments •@replies • Comments • Analytics reports Monday, February 8, 2010
  129. 129. Your Questions? Monday, February 8, 2010

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