Blogging and smart content management

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I created this presentation for my colleagues within DSM. In a workshop we applied this knowledge and created our own blogs, rss readers, google alerts, etc... Want to know more? Contact me.

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Blogging and smart content management

  1. 1. Welcome Monday, April 19, 2010
  2. 2. Welcome Monday, April 19, 2010
  3. 3. Everything is changing Monday, April 19, 2010
  4. 4. The whole world is upside down Monday, April 19, 2010
  5. 5. The snowball of information is only getting bigger Monday, April 19, 2010
  6. 6. Just like you.... Monday, April 19, 2010
  7. 7. ...I am wondering how the way we do business and communicate is changing.. 6 Monday, April 19, 2010
  8. 8. It is a new way of doing business for any company anywhere! Monday, April 19, 2010
  9. 9. Why are YOU here? What do you WANT to get out of today? Monday, April 19, 2010
  10. 10. Laptops and Mobile Phones must be TURNED ON! (sound off please) http://www.flickr.com/photos/penmachine/2788329083/sizes/l/ Monday, April 19, 2010
  11. 11. Two kinds of people: Monday, April 19, 2010
  12. 12. Two kinds of people: Not interested Monday, April 19, 2010
  13. 13. Two kinds of people: Not interested Looking for opportunities Monday, April 19, 2010
  14. 14. Looking for opportunities Monday, April 19, 2010
  15. 15. ‘I heard you can use Twitter for your business, let’s do it...’ Monday, April 19, 2010
  16. 16. ‘I heard you can use Twitter for your business, let’s do it...’ get this guy to blog ‘Let’s about our new product’ Monday, April 19, 2010
  17. 17. ‘I heard you can use Twitter for your business, let’s do it...’ get this guy to blog ‘Let’s about our new product’ ‘We want to make the world a DSM community..’ Monday, April 19, 2010
  18. 18. ‘I heard you can use Twitter for your business, let’s do it...’ get this guy to blog ‘Let’s about our new product’ ‘We want to make ‘Let’s get the the world a DSM community..’ crowd to do it for us!’ Monday, April 19, 2010
  19. 19. ‘I heard you can use Twitter for your business, let’s do it...’ get this guy to blog ‘Let’s about our new product’ ‘We want to make ‘Let’s get the the world a DSM community..’ crowd to do it for us!’ ‘Let’s use the power of the people!’ Monday, April 19, 2010
  20. 20. ‘I heard you can use Twitter for your business, let’s do it...’ get this guy to blog ‘Let’s about our new product’ ‘We want to make ‘Let’s get the the world a DSM community..’ crowd to do it for us!’ ‘Let’s use the power of the people!’ ‘He, let’s use Social Media!!’ Monday, April 19, 2010
  21. 21. Setup of today Monday, April 19, 2010
  22. 22. Setup of today • CONTENT (Blogs) Monday, April 19, 2010
  23. 23. Setup of today • CONTENT (Blogs) • DISTRIBUTION (Twitter, Facebook, LinkedIn, Yammer) Monday, April 19, 2010
  24. 24. Setup of today • CONTENT (Blogs) • DISTRIBUTION (Twitter, Facebook, LinkedIn, Yammer) • GETTING IT TO YOU (RSS, Tweetdeck, Google alerts) Monday, April 19, 2010
  25. 25. 1. Content Monday, April 19, 2010
  26. 26. Being remarkable... Proudly stolen from @polledemaagt Monday, April 19, 2010
  27. 27. Being remarkable... ...is not about great copy.. Proudly stolen from @polledemaagt Monday, April 19, 2010
  28. 28. Being remarkable... ...is not about great copy.. ...is not about fantastic art.. Proudly stolen from @polledemaagt Monday, April 19, 2010
  29. 29. Being remarkable... ...is not about great copy.. ...is not about fantastic art.. ...is not about nifty strategies Proudly stolen from @polledemaagt Monday, April 19, 2010
  30. 30. Being remarkable... ...is not about great copy.. ...is not about fantastic art.. ...is not about nifty strategies ...is not about state of the art technologies Proudly stolen from @polledemaagt Monday, April 19, 2010
  31. 31. Being remarkable... Proudly stolen from @polledemaagt Monday, April 19, 2010
  32. 32. Being remarkable... ...is about being committed to really make a difference in people’s lives Proudly stolen from @polledemaagt Monday, April 19, 2010
  33. 33. Mission Statement DSM ‘Our purpose is to create brighter lives for people today and generations to come.......’ Monday, April 19, 2010
  34. 34. But being remarkable is also... Proudly stolen from @polledemaagt Monday, April 19, 2010
  35. 35. But being remarkable is also... ...about exceeding expectations Proudly stolen from @polledemaagt Monday, April 19, 2010
  36. 36. But being remarkable is also... ...about exceeding expectations ...about engaging people with a remarkable story Proudly stolen from @polledemaagt Monday, April 19, 2010
  37. 37. But being remarkable is also... ...about exceeding expectations ...about engaging people with a remarkable story ...knowing that people share remarkable things Proudly stolen from @polledemaagt Monday, April 19, 2010
  38. 38. Acts of remarkablenes... Monday, April 19, 2010
  39. 39. Monday, April 19, 2010
  40. 40. So, it is time to create a starting point for our own remarkable content Using your laptop Monday, April 19, 2010
  41. 41. Connection: Excellerate Password: Excellerate Monday, April 19, 2010
  42. 42. Enjoy public wifi Monday, April 19, 2010
  43. 43. Setting up a blog Using wordpress.com Monday, April 19, 2010
  44. 44. Monday, April 19, 2010
  45. 45. Monday, April 19, 2010
  46. 46. Monday, April 19, 2010
  47. 47. Monday, April 19, 2010
  48. 48. Monday, April 19, 2010
  49. 49. Monday, April 19, 2010
  50. 50. Monday, April 19, 2010
  51. 51. Monday, April 19, 2010
  52. 52. Monday, April 19, 2010
  53. 53. Monday, April 19, 2010
  54. 54. On your way to remarkableness: Monday, April 19, 2010
  55. 55. On your way to remarkableness: • Pick a theme (visual) Monday, April 19, 2010
  56. 56. On your way to remarkableness: • Pick a theme (visual) • Build an audience Monday, April 19, 2010
  57. 57. On your way to remarkableness: • Pick a theme (visual) • Build an audience • Emulate chefs Monday, April 19, 2010
  58. 58. On your way to remarkableness: • Pick a theme (visual) • Build an audience • Emulate chefs • Support each other Monday, April 19, 2010
  59. 59. 6 rules of blogging* • Provide value • Don’t flood readers with posts • Take part in the conversation • Make your blog unique • Make it easy for readers to connect • Make content easy to read * http://www.dailyblogtips.com/six-rules-of-blogging-that-also-apply-to-twitter/ Monday, April 19, 2010
  60. 60. Distribution Monday, April 19, 2010
  61. 61. Distribution Monday, April 19, 2010
  62. 62. Distribution • LinkedIn Monday, April 19, 2010
  63. 63. Distribution • LinkedIn • Twitter Monday, April 19, 2010
  64. 64. Distribution • LinkedIn • Twitter • FaceBook Monday, April 19, 2010
  65. 65. Distribution • LinkedIn • Twitter • FaceBook • Yammer Monday, April 19, 2010
  66. 66. Monday, April 19, 2010
  67. 67. Social Network Monday, April 19, 2010
  68. 68. Social Network About your interests Monday, April 19, 2010
  69. 69. Social Network About your interests Shared with your professional network Monday, April 19, 2010
  70. 70. Monday, April 19, 2010
  71. 71. Monday, April 19, 2010
  72. 72. Monday, April 19, 2010
  73. 73. Microblogging platform Monday, April 19, 2010
  74. 74. Microblogging platform 140 characters Monday, April 19, 2010
  75. 75. Microblogging platform 140 characters About your interests Monday, April 19, 2010
  76. 76. Microblogging platform 140 characters About your interests Shared publicly with the world Monday, April 19, 2010
  77. 77. Monday, April 19, 2010
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  85. 85. Monday, April 19, 2010
  86. 86. Monday, April 19, 2010
  87. 87. Monday, April 19, 2010
  88. 88. Social Network Monday, April 19, 2010
  89. 89. Social Network International Monday, April 19, 2010
  90. 90. Social Network International About your interests Monday, April 19, 2010
  91. 91. Social Network International About your interests Shared with friends Monday, April 19, 2010
  92. 92. Monday, April 19, 2010
  93. 93. Monday, April 19, 2010
  94. 94. Monday, April 19, 2010
  95. 95. Internal Twitter Monday, April 19, 2010
  96. 96. Internal Twitter For your company Monday, April 19, 2010
  97. 97. Internal Twitter For your company About your interests Monday, April 19, 2010
  98. 98. Internal Twitter For your company About your interests Shared with colleagues Monday, April 19, 2010
  99. 99. Monday, April 19, 2010
  100. 100. Monday, April 19, 2010
  101. 101. 3. Getting it to you Monday, April 19, 2010
  102. 102. Information overload? Monday, April 19, 2010
  103. 103. Information overload? = Filter Failure* * Martijn Aslander Monday, April 19, 2010
  104. 104. Survival of the strongest?? Monday, April 19, 2010
  105. 105. Survival of the fittest!! Monday, April 19, 2010
  106. 106. Survival of the fittest!! So, how to become fit online? Monday, April 19, 2010
  107. 107. On an average day, I manage my: Monday, April 19, 2010
  108. 108. On an average day, I manage my: • Email • RSS • Twitter • Vimeo • Yammer • Flickr • YouTube • Website • FourSquare • Facebook • BrightKite • News • Big Files • Blog • LinkedIn Monday, April 19, 2010
  109. 109. On an average day, I manage my: • Email (50-100) • RSS (100+) • Twitter (100+) • Vimeo (0-10) • Yammer (0-10+) • Flickr (0-10) • YouTube • Website • FourSquare (0-10) • Facebook (0-10) • BrightKite (0-10) • News (10-50) • Big Files (0-10) • Blog • LinkedIn (0-10) Monday, April 19, 2010
  110. 110. Getting it to you • RSS • Tweetdeck • Google Alerts Monday, April 19, 2010
  111. 111. RSS Monday, April 19, 2010
  112. 112. RSS Really Simple Syndication Monday, April 19, 2010
  113. 113. Monday, April 19, 2010
  114. 114. Subscribe to all your favorite websites and news Monday, April 19, 2010
  115. 115. Subscribe to all your favorite websites and news And read them on one page Monday, April 19, 2010
  116. 116. How? Monday, April 19, 2010
  117. 117. How? Google Reader Period www.google.com/reader Monday, April 19, 2010
  118. 118. Tweetdeck • Manage multiple accounts (twitter, facebook, linkedin) • Search Columns • Following made easy Monday, April 19, 2010
  119. 119. Tweetdeck Monday, April 19, 2010
  120. 120. Tweetdeck Monday, April 19, 2010
  121. 121. Tweetdeck Monday, April 19, 2010
  122. 122. Tweetdeck Monday, April 19, 2010
  123. 123. Google Alerts www.google.com/alerts Monday, April 19, 2010
  124. 124. Google Alerts Monday, April 19, 2010
  125. 125. Monday, April 19, 2010
  126. 126. That’s it for now I hope I was remarkable If so, use the channels you learned about today and spread the word Monday, April 19, 2010
  127. 127. Steven Zwerink @szwerink Monday, April 19, 2010

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