8. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
woensdag 14 april 2010
9. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
woensdag 14 april 2010
32. What are we going to talk about?
woensdag 14 april 2010
33. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
woensdag 14 april 2010
42. How do we spend our time?
woensdag 14 april 2010
43. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
woensdag 14 april 2010
44. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
woensdag 14 april 2010
98. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
woensdag 14 april 2010
99. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
LondonCalling.mobi
woensdag 14 april 2010
100. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
LondonCalling.mobi
woensdag 14 april 2010
101. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
LondonCalling.mobi
woensdag 14 april 2010
102. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation
on the social Web.
LondonCalling.mobi
Dave
Evans
bit.ly/nublack
woensdag 14 april 2010
146. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
woensdag 14 april 2010
177. Could Foursquare be the next twitter?
€
LondonCalling.mobi
woensdag 14 april 2010
178. Could Foursquare be the next twitter?
€
LondonCalling.mobi
woensdag 14 april 2010
179. Foursquare ticks all the boxes
User generated location updates
LondonCalling.mobi
woensdag 14 april 2010
180. Foursquare ticks all the boxes
User generated location updates
Permission based
LondonCalling.mobi
woensdag 14 april 2010
181. Foursquare ticks all the boxes
User generated location updates
Permission based
Loyalty component
LondonCalling.mobi
woensdag 14 april 2010
182. Foursquare ticks all the boxes
User generated location updates
Permission based
Loyalty component
Share with and find your friends
LondonCalling.mobi
woensdag 14 april 2010
183. Foursquare ticks all the boxes
User generated location updates
Permission based
Loyalty component
Share with and find your friends
Statistics for advertisers and brands
LondonCalling.mobi
woensdag 14 april 2010
184. Foursquare ticks all the boxes
User generated location updates
Permission based
Loyalty component
Share with and find your friends
Statistics for advertisers and brands
Competitive / game element
LondonCalling.mobi
woensdag 14 april 2010
185. Foursquare ticks all the boxes
User generated location updates
Permission based
Loyalty component
Share with and find your friends
Statistics for advertisers and brands
Competitive / game element
Simple to access from your mobile
LondonCalling.mobi
woensdag 14 april 2010
186. Social media + loyalty
€
LondonCalling.mobi
woensdag 14 april 2010
187. Making money from mobile & social?
LondonCalling.mobi
woensdag 14 april 2010
200. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
woensdag 14 april 2010
244. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
woensdag 14 april 2010
245. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
woensdag 14 april 2010
259. Lifestreaming
• Live streaming on mobile
phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
woensdag 14 april 2010
260. Find
Find, Collect, Publish
woensdag 14 april 2010
261. Find sources
35+ (more on the way)
Find, Collect, Publish
woensdag 14 april 2010
