Layar us tour august 2010

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The USA are by far the biggest market for Layar in terms of usage and demand from big brands – many major US or global advertisers contact us every week for wanting a cool AR experience.

We visit the US and organized to events (San Fransisco and New York). During the events we gave the audience insights on the conceptual, commercial and technical possibilities of the Layar platform, it's distribution and plans for the future.

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  • Thanks for sharing that. I enjoyed the overview, but was even more moved by the discussion of the possibilities! I also really appreciate the php sample code you put into the presentation. I'm just moving into Layar/layer dev. So, those samples help. It was reassuring to see Layar is looking at image recognition too.
    -Scot Morgan of Arlayr
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Layar us tour august 2010

  1. 1. Welcome! © 2010, Layar B.V. Thursday, August 19, 2010
  2. 2. Thanks Adaptive Path! © 2010, Layar B.V. Thursday, August 19, 2010
  3. 3. Layar the company • Launched June 2009 • Maarten Lens-FitzGerald, Raimo van der Klein and Claire Boonstra • Amsterdam • 32 people • VC Funded Thursday, August 19, 2010
  4. 4. You? © 2010, Layar B.V. Thursday, August 19, 2010
  5. 5. Raimo Maarten Claire Indra Dirk Ronald Jacqueline Cari Maurice Gerben Erwin Matt Olivier Flavia Bas Rense Nanda Martin Stefan Anthony Jolien Rory Xuan Tom Cor Laurens Zoja Martin Alex Stepan Artem Anatoliy Andrey Eugene Nikita © 2010, Layar B.V. Thursday, August 19, 2010
  6. 6. Claire (Co-founder): General introduction to Layar & cool content @claireboo Thursday, August 19, 2010
  7. 7. Matt (Commercial): Numbers, Distribution & Biz models @mattmiesnieks © 2010, Layar B.V. Thursday, August 19, 2010
  8. 8. Maurice (Community Mgr): Content & Community, Layar Partner Network, Developer tools @groenhart © 2010, Layar B.V. Thursday, August 19, 2010
  9. 9. Marc (Hoppala): How to build a layer, Layar CMS, How I’m making business @hoppala_eu © 2010, Layar B.V. Thursday, August 19, 2010
  10. 10. Tweets: #Layar © 2010, Layar B.V. Thursday, August 19, 2010
  11. 11. What is Layar? Thursday, August 19, 2010
  12. 12. © 2010, Layar B.V. Thursday, August 19, 2010
  13. 13. Cool cases © 2010, Layar B.V. Thursday, August 19, 2010
  14. 14. © 2010, Layar B.V. Thursday, August 19, 2010
  15. 15. © 2010, Layar B.V. Thursday, August 19, 2010
  16. 16. © 2010, Layar B.V. Thursday, August 19, 2010
  17. 17. © 2010, Layar B.V. Thursday, August 19, 2010
  18. 18. M-commerce © 2010, Layar B.V. Thursday, August 19, 2010
  19. 19. © 2010, Layar B.V. Thursday, August 19, 2010
  20. 20. © 2010, Layar B.V. Thursday, August 19, 2010
  21. 21. © 2010, Layar B.V. Thursday, August 19, 2010
  22. 22. Conquar © 2010, Layar B.V. Thursday, August 19, 2010
  23. 23. © 2010, Layar B.V. Thursday, August 19, 2010
  24. 24. © 2010, Layar B.V. Thursday, August 19, 2010
  25. 25. © 2010, Layar B.V. Thursday, August 19, 2010
  26. 26. Enterprise applications: Fire Brigade © 2010, Layar B.V. Thursday, August 19, 2010
  27. 27. The street is our playground Adding a digital layer to your world © 2010, Layar B.V. Thursday, August 19, 2010
  28. 28. Enabling Augmented Reality Experiences discovery ∞ publication © 2010, Layar B.V. Thursday, August 19, 2010
  29. 29. Content discovery Catalog & Stream © 2010, Layar B.V. Thursday, August 19, 2010
  30. 30. Stream engine © 2010, Layar B.V. Thursday, August 19, 2010
  31. 31. Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ... implemented implemented Implemented Concept commit In development Coming up © 2010, Layar B.V. Thursday, August 19, 2010
  32. 32. Next: Image recognition © 2010, Layar B.V. Thursday, August 19, 2010
  33. 33. © 2010, Layar B.V. Thursday, August 19, 2010
  34. 34. © 2010, Layar B.V. Thursday, August 19, 2010
  35. 35. The Attraction of the Experience Matt Miesnieks, Distribution Thursday, August 19, 2010
  36. 36. Why is AR Attractive? Partners learning that AR Smartphone Market Size (millions) AR sells smartphones! 1200 900 Layar is the AR service 600 of choice 300 0 We will enable the 2009 2010 2011 2012 2013 worlds largest AR community © 2010, Layar B.V. Thursday, August 19, 2010
  37. 37. Late 2009 First AR Capable Smartphones 8m Sold in 2009 © 2010, Layar B.V. Thursday, August 19, 2010
  38. 38. Late 2009 App Store Distribution 800k Installs © 2010, Layar B.V. Thursday, August 19, 2010
  39. 39. Late 2009 Layar installed on first AR Smartphones © 2010, Layar B.V. Thursday, August 19, 2010
  40. 40. GlobalEarly 2010 Pre-Load Worlds #2 Manufacturer © 2010, Layar B.V. Thursday, August 19, 2010
  41. 41. Now Galaxy S first Layar Pre-load 100 Countries 1m per month © 2010, Layar B.V. Thursday, August 19, 2010
  42. 42. Layar launches on Bada another 1m per month © 2010, Layar B.V. Thursday, August 19, 2010
  43. 43. Pre-load on 4G devices © 2010, Layar B.V. Thursday, August 19, 2010
  44. 44. Global Pre-Load Tier 1 Chinese Manufacturer Global Pre-Load Alcatel Mobile © 2010, Layar B.V. Thursday, August 19, 2010
  45. 45. Global Pre-Load World #3 Manufacturer © 2010, Layar B.V. Thursday, August 19, 2010
  46. 46. Layar installed on many more compass enabled smartphones © 2010, Layar B.V. Thursday, August 19, 2010
  47. 47. Coming Soon Another 2 Major Manufacturer More OS Global Partnerships Platforms Global Carrier Partnerships 10’s of millions of users © 2010, Layar B.V. Thursday, August 19, 2010
  48. 48. 2011 Manufacturer or Carrier supported distribution on most AR smartphones shipped worldwide © 2010, Layar B.V. Thursday, August 19, 2010
  49. 49. Then what? It’s a big, exciting AR Smartphone Market Size (millions) future 1200 ahead... 900 600 300 Layar’s installed base 0 2009 2010 2011 2012 2013 © 2010, Layar B.V. Thursday, August 19, 2010
  50. 50. Usage is growing the same way over 100k new users a week over 2,500,000 total unique users © 2010, Layar B.V. Thursday, August 19, 2010
  51. 51. Usage is growing the same way Layar Active users 900,000 over 100k new users a 775,000 week 650,000 over 2,500,000 total unique users 525,000 400,000 10 0 0 0 10 0 0 0 10 0 0 0 10 10 /1 /1 /1 /1 /1 /1 /1 /1 /1 9/ 6/ 4/ 1/ 8/ 16 23 30 13 20 27 11 18 25 5/ 6/ 7/ 8/ 8/ 5/ 5/ 5/ 6/ 6/ 6/ 7/ 7/ 7/ © 2010, Layar B.V. Thursday, August 19, 2010
  52. 52. 860,000 Active users © 2010, Layar B.V. Thursday, August 19, 2010
  53. 53. How many layers do people experience? © 2010, Layar B.V. Thursday, August 19, 2010
  54. 54. Average amount of Layers opened by users 50% How many layers do 38% people experience? Version 3.0 & 3.1 Version 3.5.1 (Stream) 25% 13% 0% 1 layer 2 layers 3 layers 4 layers 5 layers more © 2010, Layar B.V. Thursday, August 19, 2010
  55. 55. Layar: Pre-Revenue, Advertising & Digital Economy © 2010, Layar B.V. Thursday, August 19, 2010
  56. 56. Layar Developer/Agency: Paid Projects to develop AR Campaigns © 2010, Layar B.V. Thursday, August 19, 2010
  57. 57. Brands: Deep Engagement, Location, Time & Context based reach Brands: Paid Layers © 2010, Layar B.V. Thursday, August 19, 2010
  58. 58. End Users: New Experiences. Fun personal & surprising interactions. Options to respond, act and purchase © 2010, Layar B.V. Thursday, August 19, 2010
  59. 59. • Brands: New way of offering content and engage their uses • Developers: Paid project • Users: immersive experiences in learning about their environment Thursday, August 19, 2010
  60. 60. Almost 5000 active developers + 1100 layers published Thursday, August 19, 2010
  61. 61. What do you need Thursday, August 19, 2010
  62. 62. Tools API & Support Payments Publishing Thursday, August 19, 2010
  63. 63. API • Free of use • Supports rich interaction: • Video and audio • auto triggered action • Animated 3D objects Thursday, August 19, 2010
  64. 64. API: Video and Audio Quiznos by Winvolve and Hoppala Thursday, August 19, 2010
  65. 65. API: Auto triggered actions Splintercell by muzar.org Thursday, August 19, 2010
  66. 66. API: 3D Objects Virtual art by The Virtual Public Art Project Thursday, August 19, 2010
  67. 67. Tools and Support • Tools created by developers • Support (desk and groups) • Metrics coming soon Thursday, August 19, 2010
  68. 68. Payments • Create direct revenue • Multiple currencies (global soon) • Sales and finance reporting • Taxes and administration Thursday, August 19, 2010
  69. 69. Publishing • Multiple platforms • Multiple languages • Manage all your layers from the publishing environment • Metrics coming soon Thursday, August 19, 2010
  70. 70. Partner Network Thursday, August 19, 2010
  71. 71. US brands are working now with european developers Thursday, August 19, 2010
  72. 72. What’s it about • Insights • Testing • Contribute to future development • Leads Thursday, August 19, 2010
  73. 73. Thank you! Maurice Groenhart, Community Manager Thursday, August 19, 2010
  74. 74. How to develop layers Marc René Gardeya, CEO HOPPALA www.hoppala.eu © 2010, Layar B.V. Thursday, August 19, 2010
  75. 75. Geocoded POIs Thursday, August 19, 2010
  76. 76. Markerless Tracking GPS Compass Thursday, August 19, 2010
  77. 77. Architecture layer service Layar App Layar Cloud Webspace Thursday, August 19, 2010
  78. 78. Architecture HTML pages Browser DNS / Proxy Webspace Thursday, August 19, 2010
  79. 79. Architecture HTTP Request HTML pages Browser DNS / Proxy Webspace HTTP Response Thursday, August 19, 2010
  80. 80. Architecture HTTP Request layer service Layar App Layar Cloud Webspace HTTP Response (JSON) Thursday, August 19, 2010
  81. 81. Become a Layar Developer Create a layer Develop a layer service Thursday, August 19, 2010
  82. 82. Become a Layar Developer © 2010, Layar B.V. Thursday, August 19, 2010
  83. 83. Create a Developer Account Sign in with your Google Account ID Thursday, August 19, 2010
  84. 84. Create a Developer Account http://dev.layar.com Sign in with your Google Account ID Thursday, August 19, 2010
  85. 85. Create a Publisher Account Thursday, August 19, 2010
  86. 86. Create a Publisher Account http://www.layar.com Thursday, August 19, 2010
  87. 87. Link Accounts http://www.layar.com Thursday, August 19, 2010
  88. 88. Link Accounts http://www.layar.com Thursday, August 19, 2010
  89. 89. Create a layer © 2010, Layar B.V. Thursday, August 19, 2010
  90. 90. Create a layer Thursday, August 19, 2010
  91. 91. Create a layer http://dev.layar.com mylayer http://mydomain.com/poi.php Thursday, August 19, 2010
  92. 92. Develop a layer service © 2010, Layar B.V. Thursday, August 19, 2010
  93. 93. Basic layer service <?php define( 'LAYERNAME', 'mylayer' ); $hotspots = array(); $response = array( 'hotspots' => $hotspots, 'layer' => LAYERNAME, 'errorCode' => 0, ); $json = json_encode( $response ); header( 'Content-type: application/json'); echo $json; ?> http://mydomain.com/poi.php Thursday, August 19, 2010
  94. 94. HTTP response (JSON) { "hotspots":[], "layer":"mylayer", "errorCode":0 } Thursday, August 19, 2010
  95. 95. Adding hotspots Thursday, August 19, 2010
  96. 96. Adding hotspots <?php $hotspots = array(); $hotspot = array( 'title' => 'Restaurant Eberhard Ludwig', 'line2' => '', 'line3' => '', 'line4' => '', 'attribution' => 'Footnote', 'lat' => (int)(48.8 * 1000000.0), 'lon' => (int)(9.2 * 1000000.0) ); $hotspots[] = $hotspot; ?> Thursday, August 19, 2010
  97. 97. World Geodetic System 1984 +Latitude Latitude/Longitude: 37.78 / -122.42 -Latitude -Longitude +Longitude Thursday, August 19, 2010
  98. 98. Playing with coordinates <?php $lat = $_GET['lat']; $lon = $_GET['lon']; $hotspot = array( 'title' => 'Sticky POI', 'line2' => 'It sits right', 'line3' => 'next to you', 'line4' => '', 'attribution' => 'footnote', 'lat' => (int)($lat + 0.0005) * 1000000.0), 'lon' => (int)($lon * 1000000.0) ); ?> Thursday, August 19, 2010
  99. 99. Adding actions Go to website Thursday, August 19, 2010
  100. 100. Adding actions <?php $hotspot = array( 'title' => 'Bäckerei Blank', ... 'actions' => array( array( 'label' => 'Go to website', 'uri' => 'http://www.hoppala.eu' ) ) ); ?> Thursday, August 19, 2010
  101. 101. Adding audio Thursday, August 19, 2010
  102. 102. Adding audio <?php $hotspot = array( 'title' => 'Bäckerei Blank', ... 'actions' => array( array( 'label' => 'Play song', 'uri' => 'audio://mydomain.com/song.mp3' ) ) ); ?> Thursday, August 19, 2010
  103. 103. Adding video ...WINVOLVE... Thursday, August 19, 2010
  104. 104. Adding video <?php $hotspot = array( 'title' => 'Quiznos store', ... 'actions' => array( array( 'label' => 'Play video', 'uri' => 'video://mydomain.com/video.3gp' ) ) ); ?> Thursday, August 19, 2010
  105. 105. Auto trigger Muzar.org Thursday, August 19, 2010
  106. 106. Auto trigger Muzar.org Thursday, August 19, 2010
  107. 107. Auto trigger <?php $hotspot = array( 'title' => 'Splinter Cell', ... 'actions' => array( array( 'label' => 'Play video', 'uri' => 'video://mydomain.com/explosion.3gp', 'autoTriggerRange' => 5, 'autoTriggerOnly' => true ) ) ); ?> Thursday, August 19, 2010
  108. 108. Berlin Wall 3D Thursday, August 19, 2010
  109. 109. Berlin Wall 3D Thursday, August 19, 2010
  110. 110. Adding 3D models <?php $hotspot = array( ... 'dimension' => 3, 'object' => array( 'baseURL' => 'http://mydomain.com/', 'full' => 'mymodel.l3d ', 'size' => 20 // tell client before loading model ), 'transform' => array( 'angle' => 0, 'rel' => FALSE, 'scale' => 10 // upscale model ) ); ?> Thursday, August 19, 2010
  111. 111. 3D Model Converter Thursday, August 19, 2010
  112. 112. Berlin Wall 3D Thursday, August 19, 2010
  113. 113. More immersive experiences © 2010, Layar B.V. Thursday, August 19, 2010
  114. 114. Background actions POI interaction Thursday, August 19, 2010
  115. 115. Flexible refresh rate Moving POIs Thursday, August 19, 2010
  116. 116. Action on entire layer Place POIs Thursday, August 19, 2010
  117. 117. HOPPALA Goes Easter Happy easter! again! Looking forward to see you Thursday, August 19, 2010
  118. 118. UI Customization Focus on user experience Thursday, August 19, 2010
  119. 119. Animations Oscillate Texture animation Rotate Thursday, August 19, 2010
  120. 120. Quiznos 3D animation ...WINVOLVE... Thursday, August 19, 2010
  121. 121. Quiznos 3D animation ...WINVOLVE... Thursday, August 19, 2010
  122. 122. Don‘t feel like coding? © 2010, Layar B.V. Thursday, August 19, 2010
  123. 123. Layar CMS in the cloud © 2010, Layar B.V. Thursday, August 19, 2010
  124. 124. www.hoppala.eu Thursday, August 19, 2010
  125. 125. www.hoppala.eu Thursday, August 19, 2010
  126. 126. Thank you! Marc René Gardeya, CEO HOPPALA www.layar.com/create www.hoppala.eu © 2010, Layar B.V. Thursday, August 19, 2010
  127. 127. Q&A © 2010, Layar B.V. Thursday, August 19, 2010

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