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Stage 1 
The 
Preliminar 
y 
Round 
Team Name: SpaceX 
Name of first member: Aparna TA 
College Name: T A Pai Management Institute, Manipal 
Name of second member: Siji Elza George 
College Name: T A Pai Management Institute, Manipal
Social media 
/ˈsəʊʃ(ə)l/ /ˈmiːdɪə/ 
Means of communication in which user generated data is more relevant than editorial 
content
One way Communication 
Traditional Media
Social media - Advantages 
Reach lots of people 
You can listen 
Interact DIRECTLY 
Two way Communication
1970s 1990s 
Early 
2000s 
Late 
2000s 
Social media - Evolution
Social media - Types 
Social Networking Blogging 
Social News Media
Showcase your 
brand 
What’s 
in it for 
us? 
Feedback 
What people 
are saying 
about it 
Easy to use 
Audience 
Reduced 
marketing 
expenses 
Test 
Ability to 
target 
specific 
group
Market Share(%) 
41 
2 
4 3 
30 
20 
Facebook 
Other 
Google+ 
LinkedIn 
PinInterest 
Twitter 
• 500 million tweets per day 
• 1,310,000,000 Active Facebook Users
Challenges Faced 
• No tangible return 
• Rapid spread of wrong kind of information 
• Legal Problems 
• Privacy Legislation 
• spam 
• copyright 
• other online issues
Thank You

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What is Social Media? #Casia2014

  • 1. Stage 1 The Preliminar y Round Team Name: SpaceX Name of first member: Aparna TA College Name: T A Pai Management Institute, Manipal Name of second member: Siji Elza George College Name: T A Pai Management Institute, Manipal
  • 2. Social media /ˈsəʊʃ(ə)l/ /ˈmiːdɪə/ Means of communication in which user generated data is more relevant than editorial content
  • 3. One way Communication Traditional Media
  • 4. Social media - Advantages Reach lots of people You can listen Interact DIRECTLY Two way Communication
  • 5. 1970s 1990s Early 2000s Late 2000s Social media - Evolution
  • 6. Social media - Types Social Networking Blogging Social News Media
  • 7. Showcase your brand What’s in it for us? Feedback What people are saying about it Easy to use Audience Reduced marketing expenses Test Ability to target specific group
  • 8. Market Share(%) 41 2 4 3 30 20 Facebook Other Google+ LinkedIn PinInterest Twitter • 500 million tweets per day • 1,310,000,000 Active Facebook Users
  • 9. Challenges Faced • No tangible return • Rapid spread of wrong kind of information • Legal Problems • Privacy Legislation • spam • copyright • other online issues