2. Developments in Communication

4. faster

5. more efficientThe Importance of NewMediaTechnology

6. Facebook, Twitter, LinkedIn, Google+ WordPress, LiveJournal, etc. Webpage (Website) YouTube, Vimeo Search Engine Optimization (SEO) E-mail, Mailing Lists, Mailing Groups. Online Tools/Services that Nowadays Should be Used in PR

7. Speed of InformationTransmission Operativeness Absence of physical boundaries Targeting of specific audience Interactiveness Less Resources Accessibility (24/7) Implications of New Technology on PRPROs

8. Insufficient Spread of the Internet Relative low quality of existing Information Favorable conditions for “Black” PR-technologies Demographic Composition of Users The inability to verify the accuracy of the information Need for constant technological updates Implications of New Technology on PRCONs

9. Technology has positively impacted the PR practice 97 % students 95 % professionals Technology enables PR professionals to easily reach mass markets 75 % students 88 % professionals Acceptance of New Technology Tools in PR Survey of Public Relations Society of America (PRSA) and Dow Jones & Co

10. Barack Obama widely used Internet for his campaign, He Sent an e-mail to supporters indicating that they could sign up to be the first to receive an email or a text announcing his choice for vice president. Used the Internet to organize his supporters in a way that would have in the past required an army of volunteers and paid organizers on the ground Used YouTube for free advertising ( 6.7 million people have watched the 37-minute speech on YouTube. The campaign’s official stuff they created for YouTube was watched for 14.5 million hours, To buy 14.5 million hours on broadcast TV is $47 million) Start a Web site called MyWhiteHouse.gov to talk with citizens. Used Twitter, a social-networking and micro-blogging service featuring instant messaging( By signing up to Mr Obama’s twitters, the campaign at once signs up to yours). Etc. Example of Using New Technologies