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Sources
of
Prospecting
By
PonPandi
18UR41
Main sources of prospecting
Leads Canvasing Social
Leads from the current company
1. Advertising.
2. Credit Departments.
3. Active Current Customers.
4. Service Departments.
5. Participation in Exhibitions.
6. Enquiries.
7. Junior Salesman.
8. Telephone.
Leads from the present customers
Sales Person’s influence
Leads from competitors
Information of customers from
competitors and non-competitors
Canvasing through the industry
1. Trade Journal.
2. Magazines.
3. Directories.
4. Libraries.
5. Reports.
Through social contact
1. Social Clubs.
2. Sports Clubs.
3. Community Organization.
4. Relatives.
5. Close Friends.
6. Neighbours.
Leads on your own
1. Cold Call Canvasing.
2. Door to Door Canvasing.
3. Newspaper, Media, T.V.,
etc.,
Spotters
Appointed by the salesman to ease
his work
Thank You

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Sources of prospecting