SlideShare a Scribd company logo
2
WHO WE ARE
Account Supervisor:
Stephanie Neifield
!
Account Executives:
Katie Burkhart
Eve Liu
WHO MIAM MIAM IS
About Miam Miam
Miam Miam Macaronerie is Boston’s first and only macaron
bakery! Their first retail shop is now open at 359 W Broadway in
South Boston.
!
Miam Miam was baked from the love of two friends, Nicole and
Jennifer, who were brought together by their love for macarons.
All of Miam Miam’s macarons are handmade with a recipe that
they have perfected and mastered. More importantly, each and
every macaron is baked with love and joy.
Mission of this Project
Miam Miam Macaronerie is working with PRLab to gain more media coverage,
especially among bloggers and local Boston publications.
!
Miam Miam is also looking to increase their online presence in their blog and social
media accounts.
WHAT WE DID
Blog
Blog
Blog
Blog
12
13
Info sheet and pitches
LobsBoston
Media Outreach
Arlington Public News
Media Outreach
Pinterest
Urban Grape
Event
Grand Opening
Sneak Peek
Grand Opening
WHAT WE ACHIEVED
Social Media Increases
15% increase, 82 new followers
14.4% increase, 102 new followers
7.5% increase, 20 new followers
50% increase, 7 new followers
Media Coverage
Boston Eater
LobsBoston
Boston Globe
Arlington
Public News
WHAT WE LEARNED
Lessons Learned
1.Always have a plan B
• Plans may change, scope of work may change - be adaptable
!
2.Do not expect instant responses
• Email communication is not easy or instant
!
3.Seize every opportunity for a connection
• Keep up constant communication and be nice to everyone
Any Questions?
THANK YOU!

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Final Presentation-pdf!!