2. viewing summary
•Commercial impacts up 3.3% year-on-year for the
1st
half 2007
•Commercial viewing hours continue to grow, we
watch 2.26 hours of commercial TV every day
7. Commercial share will continue to grow as we
head towards digital switchover
By 2012 weekly share should increase by c.10%
Source: BARB/Infosys
0
10
20
30
40
50
60
70
80
90
2001 2002 2003 2004 2005 2006 1st
Half
2007
… … … … 2012
Year
Averageweeklyshare(%)
Inds ABC1s 16-24s
8. Share by Channel for 1st
half 2007
Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to unreported
channels & home shopping
Channels Individuals ABC1s 16-24s 16-34s HSW CH
BBC1 22.12 24.64 15.59 16.53 18.08
BBC2 8.66 9.5 5.6 6.19 5.62
BBC TOTAL 34.04 37.18 25.17 26.9 28.98
ITV1 19.23 17.38 13.76 14.19 17.62
ITV2 1.59 1.4 2.68 2.45 2.6
ITV TOTAL 22.93 20.6 18.22 18.47 22.23
CH4 9.04 9.53 11.81 11.15 9.45
E4 1.17 1.42 3.3 2.59 1.69
Film4 0.57 0.61 0.63 0.66 0.54
C4 TOTAL 11.4 12.3 17.18 15.68 12.46
Five 5.35 4.48 5.37 5.17 5.14
Five Life 0.31 0.26 0.48 0.47 0.49
Five US 0.44 0.32 0.64 0.55 0.45
Five TOTAL 6.1 5.05 6.48 6.19 6.08
Sky One 1.03 1.01 1.55 1.66 1.44
Sky Sports 1 1.53 1.89 1.8 1.8 1.1
Total Sky channels (exc other sales) 6.44 7.08 8.55 8.58 6.84
9. Share by Channel for 1st
half 2007
Channels Individuals ABC1s 16-24s 16-34s HSW CH
Hallmark 0.42 0.44 0.3 0.34 0.35
Sci-Fi Channel 0.3 0.25 0.27 0.38 0.4
Discovery 0.22 0.19 0.24 0.29 0.25
SKY TOTAL (SALES) 10.44 10.38 13.68 13.36 11.31
Cartoon Network 0.21 0.06 0.18 0.21 0.25
Boomerang 0.27 0.13 0.22 0.35 0.52
TURNER ALL 0.6 0.25 0.53 0.73 1.02
MTV 0.15 0.14 0.68 0.39 0.16
Nickelodeon 0.24 0.07 0.17 0.16 0.26
Nicktoons 0.23 0.09 0.18 0.2 0.32
VIACOM ALL 1.88 1.57 3.65 3.49 3.12
Living 0.55 0.6 1.06 0.89 0.78
Bravo 0.22 0.18 0.3 0.31 0.25
Trouble 0.11 0.12 0.41 0.28 0.15
UKTV Gold 0.64 0.62 0.65 0.64 0.68
IDS TOTAL 5.39 5.51 6.7 6.35 6.01
Total Commercial 61.88 58.75 70.55 68.34 65.64
Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to unreported
channels & home shopping
10. ITV1’s top programmes
Title Channel Date TVR 000s Share
CORONATION STREET ITV1 15/01/2007 23.35 13083 49.53
BRITAIN'S GOT TALENT ITV1 17/06/2007 20.58 11576 44.61
DANCING ON ICE ITV1 17/03/2007 17.88 10035 45.33
EMMERDALE ITV1 08/01/2007 16.75 9384 42.56
UEFA CHAMPIONS LEAGUE ITV1 01/05/2007 16.52 9286 40.38
DANCING ON ICE - THE SKATE OFF ITV1 17/03/2007 16.29 9145 37.37
WILD AT HEART ITV1 14/01/2007 16.07 9005 34.52
LEWIS ITV1 04/03/2007 15.76 8848 37.59
HEARTBEAT ITV1 07/01/2007 15.35 8601 32.29
KINGDOM ITV1 22/04/2007 15.22 8550 34.66
Source: BARB/Infosys
11. Channel 4’s top programmes
Title Channel Date TVR 000s Share
CELEBRITY BIG BROTHER CH4 19/01/2007 15.67 8781 41.92
BIG BROTHER CH4 30/05/2007 11.72 6589 26.38
GRAND DESIGNS CH4 28/02/2007 10.28 5763 25.26
UGLY BETTY CH4 19/01/2007 9.41 5271 20.49
LOCATION, LOCATION, LOCATION CH4 27/06/2007 8.67 4880 22.77
GORDON RAMSEY'S F WORD CH4 19/06/2007 8.00 4500 19.99
THE SMALLEST PEOPLE IN THE WORLD CH4 29/01/2007 7.74 4338 16.40
DEAL OR NO DEAL CH4 01/01/2007 7.72 4326 20.45
RELOCATION, RELOCATION CH4 24/01/2007 7.71 4318 17.00
FILM: THE DAY AFTER TOMORROW CH4 11/02/2007 7.70 4318 15.65
Source: BARB/Infosys
12. Five’s top programmes
Title Channel Date TVR 000s Share
CSI: CRIME SCENE INVESTIGATION Five 30/01/2007 7.42 4159 21.17
CSI MIAMI Five 02/01/2007 6.26 3509 13.84
EXTRAORDINARY PEOPLE: THE TWINS... Five 19/02/2007 5.87 3289 12.87
CSI - NEW YORK Five 30/06/2007 5.49 3088 14.44
HOUSE Five 29/03/2007 5.29 2972 12.61
FILM: SPIDER-MAN 2 Five 08/04/2007 5.23 2938 16.57
FILM: TERMINATOR 3: RISE OF THE
MACHINES
Five 14/01/2007 4.73 2649 13.82
FIVE NEWS AT 9 Five 15/05/2007 4.68 2630 12.18
UEFA CUP: NEWCASTLE V AZ ALKMAAR Five 08/03/2007 4.49 2519 10.88
NCIS Five 04/05/2007 4.21 2367 10.47
Source: BARB/Infosys
13. Title Channel Date TVR 000s Share
LOST Sky One 18/02/2007 2.96 1661 12.34
SKINS E4 25/01/2007 2.73 1530 12.42
KATIE AND PETER: THE NEXT
CHAPTER
ITV2 31/05/2007 2.65 1491 9.93
THE SIMPSONS Sky One 21/01/2007 2.61 1463 10.15
CELEBRITY BIG BROTHER'S BIG
MOUTH
E4 19/01/2007 2.40 1344 12.80
HOLLYOAKS E4 26/02/2007 1.91 1071 7.70
ER E4 04/01/2007 1.86 1040 6.65
AMERICAN IDOL ITV2 02/02/2007 1.84 1033 6.96
AMERICA'S GOT TALENT ITV2 22/06/2007 1.70 954 6.53
BRITAIN'S GOT MORE TALENT ITV2 09/06/2007 1.65 929 7.90
All digital top programmes: non-sport
Source: BARB/Infosys
*Digital commercial channels only
14. Title Channel Date TVR 000s Share
LIVE CARLING CUP FINAL Sky Sports 1 25/02/2007 4.20 2356 24.59
FORD SUPER SUNDAY Sky Sports 1 21/01/2007 3.81 2132 18.71
UEFA CHAMPIONS LEAGUE LIVE Sky Sports 1 02/05/2007 3.32 1864 13.05
INTERNATIONAL FOOTBALL LIVE Sky Sports 1 24/03/2007 3.16 1775 12.99
FORD MONDAY NIGHT FOOTBALL Sky Sports 1 01/01/2007 3.09 1733 11.56
LIVE FORD FOOTBALL SPECIAL-
MATCH
Sky Sports 1 03/03/2007 2.86 1603 25.43
LIVE CARLING CUP FOOTBALL Sky Sports 1 09/01/2007 2.72 1524 9.63
LIVE FA CUP FOOTBALL Sky Sports 1 15/04/2007 2.58 1448 18.51
LIVE DARTS Sky Sports 1 01/01/2007 1.77 990 5.95
LIVE FOOTBALL LEAGUE Sky Sports 1 28/05/2007 1.65 929 10.59
All digital top programmes: sport
Source: BARB/Infosys
*Digital commercial channels only
15. Channel Channel Share (%) Top rated programme (Share %)
Boomerang 1.58 Tom and Jerry (10.68)
Cartoon Network 1.58 Film: Pokemon 9 (8.76)
Cartoon Network Too 0.75 Pokemon Battle Frontier (5.79)
CITV 2.03 Bratz (14.89)
Disney Channel 3.36 Film: Jump In (20.14)
GMTV2 0.20 Sonic Underground (7.04)
Jetix 0.54 Power Rangers Generations (8.92)
Nick Jr 1.76 Dora the Explorer (6.60)
Nickelodeon 2.04 Drake and Josh (10.12)
Nicktoons 1.77 Spongebob Squarepants (6.62)
Trouble 0.28 My Wife and Kids (8.32)
Top commercial kids channels
Source: BARB/Infosys
*Digital commercial channels only
16. Platform & Technology
Summary
Over 81% of homes now have digital access
12% of UK homes have Sky+ (28% of all Sky homes) and this
continues to increase as subscription charges fall
Sky HD is now in 292,000 homes.
17. Source: Ofcom Digital Television Update Q1 2007, main set access
Free Satellite:
3.5%
Pay Satellite: 31.6%
Analogue Terrestrial:
18.3%
Digital Terrestrial: 33%
Cable: 13.4% ADSL: 0.2%
There are 25.4 million TV homes 81% of which are now digitally enabled.
Freeview is now the most popular platform
All digital platforms see uptake on main sets
increase
18. Free Satellite:
1.5%
Pay Satellite:
15.5%
Analogue Terrestrial:
49%
Digital Terrestrial:
27.8%
Cable: 6.2%
Digital is now accessed on over 50% of all TV
sets (including secondary sets) in the UK
ADSL: 0.1%
Source: Ofcom Digital Television Update Q1 2007, all sets
19. Digital Cable: 13.4%
Free (Analogue,
Freeview & Freesat):
54.8%
Digital Satellite: 31.6%
Over 45% of UK homes now pay to access
television content
ADSL: 0.2%
Source: Ofcom Digital Television Update Q1 2007
20. HDTV takes off
Now 292,000 Sky HD subscribers (3% of all Sky subscribers)
Around 2.4 million HD enabled sets in UK
There are currently 13 specialist HDTV channels
Average size of TV screen growing 1 inch per year*
European sales of HDTVs to soar 158% this year**
Source: *Business Analysis, C4. **Strategy Analytics
21. Most suppliers now offer TV services
c. 19 mobile ‘channels’
Approximately 1.4 million UK users (3%)
Two thirds of users are male
Nearly half are under 25*
Sport is the most popular genre
c. 8 minutes on each session (viewing around 4 channels)
TV and 3G
Source: *Comscore Apr 07
22. IPTV & Broadband TV
Source: Ofcom Nov 06, OPera Media March 2007
Tiscali TV = 50,000 subscribers and national rollout due this year
BT investing £100m in BT Vision in 2007 aims for 200,000 subscribers by
end of the year
1 million UK IPTV households expected by 2011
0.4% of the UK subscribe to IPTV services currently but is expected to rise
to 870,000 by 2010
38% of the UK population have watched TV via broadband
34% have downloaded TV programmes/clips
60% of 18-24 year olds have downloaded TV programmes
IPTV users spend 23 minutes p/w watching TV online
23. IPTV and Broadband TV services
4OD - More than a million people have watched over 20m
programmes online and via IPTV services
ITV.com - Launched in May 2007 offering a 7 day catch up service
as well as live streaming online
fivedownload- At present exclusively showing CSI and Grey’s Anatomy
including past series and previews of new episodes
before being aired on broadcast TV
MTV Overdrive- Launched just over a year ago, it showcases exclusive
clips of programmes such as Punk’d
24. Investment Summary
Retail continues to be the dominant TV sector
P&G and Unilever are the biggest spenders on TV so far
DFS is yet again the highest spending brand on TV spending twice
as much as 2nd
place McDonalds
Volkswagen Golf and confused.com increased their TV expenditure
significantly compared to the same period last year
TV advertising reaches £1,929,798,009 for 1st
half 2007 according to
estimated figures by Nielson Media Research
25. Top spending TV categories
Source: Nielson Media Research
Period: 01/01/07 – 30/06/07
Rank Sector Expenditure
% change compared with
same period last year
1 RETAIL 248,788,306 -0.36
2 FINANCE 236,905,017 -4.21
3 FOOD 212,135,190 -4.72
4 ENTERTAINMENT & THE MEDIA 199,292,247 -8.29
5 MOTORS 191,345,008 -2.36
6 COSMETICS & TOILETRIES 158,469,324 +3.81
7 HOUSEHOLD STORES 104,159,530 +14.10
8 DRINK 91,230,567 -6.31
9 PHARMACEUTICAL 91,089,240 +9.81
10 TRAVEL & TRANSPORT 66,000,834 +16.12
26. Top spending TV advertisers
Rank Advertisers £ Spend
% change compared with
same period last year
1 PROCTER & GAMBLE LTD 61,131,512 -1.8
2 UNILEVER UK LTD 52,594,141 +4.8
3 RECKITT BENCKISER (UK) LTD 40,900,766 +4.4
4 COI COMMUNICATIONS 35,104,612 +14.4
5
KELLOGG COMPANY OF GB
LTD 28,374,049 +6.5
6 NESTLE 27,404,859 +12.1
7 LOREAL PARIS 21,879,144 +1.6
8 MASTERFOODS 19,328,079 -7.3
9 DFS FURN PLC 19,016,856 +6.9
10 VAUXHALL MOTORS LTD 17,418,992 -5.2
Source: Nielson Media Research
Period: 01/01/07 – 30/06/07
27. Top spending TV brands
Rank Brand £ Spend
% change compared with
same period last year
1 DFS - SOFA/SUITE RGE 18,882,896 +6.3
2 MCDONALDS - RESTR CHAIN 8,438,803 -34
3 DIRECT LINE - MOTOR INS 7,663,733 +21.2
4 KIA MOTORS - CEED RGE 6,938,055 N/A
5 VOLKSWAGEN - GOLF/GOLF RGE 6,923,024 +589.2
6
CONFUSED COM - MOTOR INS
COMPARISON 6,784,284 +151.1
7 PC WORLD - PROD RGE 6,756,357 +63.7
8
KFC KENTUCKY FRIED CHICKEN -
RESTR 6,675,695 +19.2
9 M&S - FOOD RGE 6,556,477 -24.9
10 AA - MOTOR INS 5,953,663 +11.3
Source: Nielson Media Research
Period: 01/01/07 – 30/06/07
Editor's Notes
With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
