The document discusses the tools and software used to create a music video, including a digital camera to capture footage and images, Adobe Premiere Pro to edit the video, SurveyMonkey for market research, and social media sites like YouTube and Facebook to share and get feedback on the video. It also mentions using StopMotion Pro software to create stop-motion animation sequences for the video. Limitations discussed include video quality not being as high with a single device rather than separate cameras, and Premiere Pro only allowing basic effects without other software.

1. Q4 script
 I have useda digital camerato capture boththe footage formyvideoandthe imagesformy
ancillaryproducts.
 I alsousedthe digital camerato recordmyself speakingaboutmyfocusgroupfeedbackfor
my evaluation.
 By doingthisI have developedmyskillsindigitalphotographyfrommyfoundationportfolio
and thenappliedthese skillstocreate movingfootage.
 Throughtechnological convergence Ihave beenable tobothrecordandstore all of my
imagesandfootage in the same place rather thanhavingto use separate camerasto take
videoandphotographs.
 The onlylimitationswithusingthe same device wasthatthe videoqualitywaspossiblynot
as highas it wouldbe if I haduseda videospecificcamera,however,the qualityof my
footage didnotaffectthe overall product as I appliedagrainyfiltertothe footage
afterwardsin Adobe Premiertocreate a moodyfeel.
 For my marketresearchI usedthe SurveyMonkeywebsite toproduce asurveyaskingmy
audience whattheywouldmostlike orexpecttosee inanalternative/softrockmusicvideo.
 I have developedmyskillsinusingthiswebsite frommyfoundationportfolioandhave been
able to write more appropriate questionstogainamore precise knowledge of mytarget
audience andtheirexpectationsof myvideobecauseof this.
 Adobe PremierProsoftware requiredme todevelopmyskillsof editingaphotographin
Photoshoptomanipulatingmovingimagestoproduce a video.Byusingthisspecific
software,Ihave enabledmyself todevelopmyeditingtechniquesaswell asprovidingmyself
the bestopportunitytoutilise the software effectivelyasmanyof the toolsare similarto
whatI am usedtoin Photoshop.Thismade the processof learninghow touse the software
easierandquickerasI had previousknowledgeof the similarPhotoshopsoftware.
 The limitationswiththissoftware are thatinorderto create more complex effects,Iwould
needtocreate and export footage fromothersoftware suchasAfterEffectsas Premieronly
allowsyoutoproduce basic effects.
 Social networkingsitessuchasYouTube and Facebook have beenveryuseful whensharing
our videotoa focusgroup inorder to receive feedback. YouTubeinparticularhasallowedus
to exportandembedourvideo toFacebookbyuploadingittothissite first.YouTube isalso
a massivelyknownsiteandsoit isalsobeneficialtoshare ourvideotothis site because
more people are likelytosee it,generatingalargeraudience.
 The drawbacksthat social mediahasis that,particularlyFacebook,whenhavingourvideo
assessedbypeers,youhave nocontrol overwhenpeople will replytoyourpost,makingit
difficulttogatherall feedbackbefore adeadline.
 StopMotion Pro software canbe usedeasilyandeffectivelytoproduce stopmotion
animationsequenceswhichwe usedonourvideotocreate a conceptual style whichtiedin
withthe alternative genre of the music.
 Althoughthissoftware iseasytonavigate andcreate simple animation,whenusingaDSLR
camera withthe software itisdifficulttokeepthe camerastill whilstchangingbetween
frames,oftenmakingthe final videoappearshaky.