Kuinka hyödyntää sosiaalista mediaa ja verkon mahdollisuuksia markkinoinnissa ja viestinnässä? Ilkka Kurkelan luentosarja avaa markkinoinnin trendejä ja verkon mahdollisuuksia liiketoiminnassa. Kurkela oli tarkkailemassa sosiaalista mediaa ja New Yorkissa 2011-2012 ja hän ammentaa case-esimerkkejä jenkeistä. Tutustu kouluttajaan: www.linkedin.com/in/ilkkakurkela
Digiworkshop at YritysEspoo 31.3.2015 - Ilkka KurkelaIlkka Kurkela
Digiworkshop Startup-yrittäjille Laurean ja YritysEspoon yhteistyönä. Vetäjänä Ilkka Kurkela. Aiheina digitaalinen strategia, työkalut, myynnin ja markkinoinnin yhdistäminen sekä hakukoneoptimointi ja -mainonta (Google-näkyvyyden kehittäminen.
Kiitos kaikille loistavasta tilaisuudesta.
Lisää digiaiheista: http://www.ilkkakurkela.fi
Digitaalisuus - Vantaan Yrittäjät Laurea - 21.4.2016 - Ilkka KurkelaIlkka Kurkela
Ilkka Kurkelan luento "Digitaalinen markkinointi - Onko yrityksesi digiajassa" 21.4.2016. Kiitos järjestäjille ja osallistujille aktiivisesta ja erittäin antoisasta tilaisuudesta! -Ilkka
Lisää aiheeseen liittyen:
www.ilkkakurkela.fi
@ilkkakurkela
Kävin puhumassa Oulun nuorille yrittäjille aiheesta sosiaalinen media markkinoinnin työkaluna.
Kiitoksia osallistujille aktiivisesta ja kiinnostavasta keskustelusta!
Digiworkshop at YritysEspoo 31.3.2015 - Ilkka KurkelaIlkka Kurkela
Digiworkshop Startup-yrittäjille Laurean ja YritysEspoon yhteistyönä. Vetäjänä Ilkka Kurkela. Aiheina digitaalinen strategia, työkalut, myynnin ja markkinoinnin yhdistäminen sekä hakukoneoptimointi ja -mainonta (Google-näkyvyyden kehittäminen.
Kiitos kaikille loistavasta tilaisuudesta.
Lisää digiaiheista: http://www.ilkkakurkela.fi
Digitaalisuus - Vantaan Yrittäjät Laurea - 21.4.2016 - Ilkka KurkelaIlkka Kurkela
Ilkka Kurkelan luento "Digitaalinen markkinointi - Onko yrityksesi digiajassa" 21.4.2016. Kiitos järjestäjille ja osallistujille aktiivisesta ja erittäin antoisasta tilaisuudesta! -Ilkka
Lisää aiheeseen liittyen:
www.ilkkakurkela.fi
@ilkkakurkela
Kävin puhumassa Oulun nuorille yrittäjille aiheesta sosiaalinen media markkinoinnin työkaluna.
Kiitoksia osallistujille aktiivisesta ja kiinnostavasta keskustelusta!
Innovation lecture at Laurea University of Applied Sciences by Ilkka Kurkela.
Innovator's DNA, Open Innovation and Blue Ocean Strategy explained briefly.
Innovation tools, innovation examples, and how to present an innovation
Digital marketing - mBooster - Ilkka Kurkela 2014Ilkka Kurkela
This document discusses digital marketing strategies. It emphasizes the importance of having an online presence to build trust with customers. A digital strategy should incorporate paid, owned, and earned media to engage customers and gain insights from feedback and recommendations. It also cautions about reputation risks, citing the example of United Airlines. The document promotes developing a digital strategy, sales, and network to succeed in today's digital business environment.
The document summarizes the MIF EMBA Creative Leadership program offered in 2014. The program is a partnership between MIF and leading international business schools like UC Berkeley and IMD. It aims to help students lead a creative process to develop a profitable business concept. The 2-year flexible program includes study tours in Silicon Valley and Singapore, and modules covering topics like leadership, innovation, and strategic management. It aims to produce energetic leaders and provides practical skills that can be applied directly to students' organizations.
Cross-Cultural Business Conference - scientific paper presentation - may 2015...Ilkka Kurkela
Ilkka Kurkela, a senior lecturer at Laurea University of Applied Sciences, gave a presentation on combining rhetorics and modern marketing under the concept of "Digital Humanism" at the Cross Cultural Business Conference. The presentation discussed Aristotle's theory of rhetorics and aimed to show how digital technologies can be used to make the world a better place. Kurkela concluded by asking attendees what was the most important lesson they learned and thanked them for their time.
Social media platforms allow users to publicly display their interests and affiliations much like wearing a band t-shirt, with growing popularity they have become a new way for self expression akin to graffiti on rooftops of the past, while questioning why users participate in this new form of online communication and identity formation.
Shiv Sagar Singh is seeking a responsible position in the corporate world where he can utilize his skills. He has a PGDM from Greater Noida in Marketing and Finance with a score of 71.5%. He completed a 2-month internship project on comparative market study of drugs. His skills include computer skills, soft skills like working under pressure and being a team player. He is fluent in English and Hindi and has received awards for competitions.
Vừa qua, tại TP.HCM, Hội Doanh nghiệp hàng Việt Nam chất lượng cao (DN HVNCLC) phối hợp cùng Câu lạc bộ Doanh nghiệp dẫn đầu (LBC) và Trung tâm BSA tổ chức hội thảo: “Tối ưu hóa sản xuất và tối đa hóa năng suất”.
Ông Ngô Đình Đức – TGĐ CTCP Lê & Associate (L&A) cho biết, theo khảo sát của L&A, trong năm 2014, nếu tính trên giá gia công, một lao động trong ngành dệt may, da giày chỉ làm được 1,5 USD/giờ trong khi Thái Lan và Indonesia là 3 USD/giờ. Khảo sát của L&A ở 100 doanh nghiệp cũng cho thấy, 85% doanh nghiệp không cập nhật, cải tiến quy trình làm việc hàng năm; 98% đào tạo kỹ năng cho nhân viên dưới 48 giờ/năm…
Ngày nay, các doanh nghiệp đã áp dụng các bước đi để nâng cao năng suất, tuy nhiên sự thay đổi, cách thức áp dụng, tính cam kết, quyết liệt của mỗi doanh nghiệp lại khác nhau. Do đó cần phải làm mạnh mẽ, thường xuyên để có năng suất tốt. Bên cạnh đó, các doanh nghiệp phải biết so sánh ngầm, “nhiều doanh nghiệp chủ quan cho rằng mình làm tốt rồi nhưng chưa chắc đã là tốt vì không biết được số liệu bao nhiêu là tốt”, ông Đức nói.
Chia sẻ trong hội thảo, ông Nguyễn Đăng Tiến, Phó chủ tịch tập đoàn Diginet cũng cho biết, trong bối cảnh hội nhập đang tới gần thì thay đổi quản trị là yếu tố sống còn của các doanh nghiệp. Trong đó, tối ưu hóa sản xuất để nâng cao năng suất lao động là yêu cầu đặt ra hàng đầu.
Theo ông Ngô Đình Đức, doanh nghiệp cần thiết phải cơ cấu lại, bố trí lao động sản xuất khoa học và có những cải tiến về công nghệ và đào tạo kỹ năng cho người lao động. Như với quy trình sản xuất lắp ráp, cải tiến nên tập trung vào việc tăng hoạt động tạo ra giá trị gia tăng của người lao động thông qua việc loại bỏ lãng phí và các hoạt động không tăng ra giá trị tăng thêm.
This chapter discusses strategies for activating and engaging students in secondary education, including using K-W-L charts, school site investigations, and creating an informal learning environment with video clips, guest speakers, displays, literature in science, case studies, and softwares. It focuses on techniques like video clips, guest speakers, displays, literature, and case studies to make learning more interactive and less formal. The chapter aims to engage students in their education through varied teaching methods and hands-on learning experiences.
Melissa Hagemann - "State of OER. Brazil and South Africa"centrumcyfrowe
"State of OER. Brazil and South Africa". Slides by Melissa Hagemann, presented at the "OER Policy Works!" workshop at Centrum Cyfrowe, on 18th of March 2014 in Warsaw, Poland.
The document provides instructions for writing an email. It includes filling in a sentence with words related to using a computer and the internet to access a website. It then lists steps for writing an email such as giving it a subject, starting with greetings, keeping it short and clear, and imagining the friend when writing. An example email is then shown from Alina to Natalya about her hobbies including computers, the internet, and chatting online to make friends from different places in Ukraine.
The document discusses language learning. It notes that Egyptian is the oldest written language and Mandarin Chinese has 700 million speakers. India has 845 languages spoken. The best ways to learn a language are listed as working hard, listening attentively, using a dictionary, watching films, reading aloud, and practicing a lot. There are also tips provided on memorization and repetition. It is suggested to listen to material being learned and to memorize before bed as learning is most effective this way. A short quiz on a famous polyglot who spoke over 40 languages without leaving Italy is also included. The document promotes learning foreign languages.
This document provides an overview of captioning and accessibility. It defines captioning as synchronized text transcripts of multimedia content. It discusses how captioning is required by laws like the Americans with Disabilities Act and Section 508 to provide accessibility. The benefits of captioning include legal compliance, universal access, improved comprehension, and enhanced findability of content. Case studies show how captioning can improve learning retention for both disabled and non-disabled users.
Polygamy, meaning having more than one spouse at a time, most commonly takes the form of polygyny, where a man is married to multiple women. The Mormon church practiced polygamy until 1890 but then outlawed it. The Fundamentalist Latter Day Saints still allow polygamy today. Warren Jeffs led the FLDS until 2011 and had over 70 wives. Polygamist societies isolate themselves and exert control over populations by banishing young males and giving young girls in marriage. Problems include abuse, inbreeding causing health issues in children, and suspicions of infanticide.
Sosiaalisen median käyttö merenkulun kriisiviestinnässä suomalaisissa varusta...siipiveikko
The Use of Social Media in the Crisis Communication at
Finnish Shipping Companies
The aim of this study was to survey the use of social media and its relevance for Finn-ish shipping companies in their crisis communication and risk and reputation man-agement.
Another aim was to examine shipping companies’ awareness, interests and preparation concerning the use of social media in crisis situations, communication and which online services of social media Finnish shipping companies had used. A third objective was to examine how well shipping companies understand strengths, weaknesses, opportunities and threats of social media, and how companies can manage their risk and reputation management in social media.
The research material was gathered by interviewing the person in charge of the com-munication or Managing Director in the shipping companies. Interviews were done in the shipping companies personally or by the telephone.
The conclusion of the study was that only few interviewed shipping companies had paid attention to maritime crisis management in social media. Some of the Finnish shipping companies still try to keep out in every way from social media.
Innovation lecture at Laurea University of Applied Sciences by Ilkka Kurkela.
Innovator's DNA, Open Innovation and Blue Ocean Strategy explained briefly.
Innovation tools, innovation examples, and how to present an innovation
Digital marketing - mBooster - Ilkka Kurkela 2014Ilkka Kurkela
This document discusses digital marketing strategies. It emphasizes the importance of having an online presence to build trust with customers. A digital strategy should incorporate paid, owned, and earned media to engage customers and gain insights from feedback and recommendations. It also cautions about reputation risks, citing the example of United Airlines. The document promotes developing a digital strategy, sales, and network to succeed in today's digital business environment.
The document summarizes the MIF EMBA Creative Leadership program offered in 2014. The program is a partnership between MIF and leading international business schools like UC Berkeley and IMD. It aims to help students lead a creative process to develop a profitable business concept. The 2-year flexible program includes study tours in Silicon Valley and Singapore, and modules covering topics like leadership, innovation, and strategic management. It aims to produce energetic leaders and provides practical skills that can be applied directly to students' organizations.
Cross-Cultural Business Conference - scientific paper presentation - may 2015...Ilkka Kurkela
Ilkka Kurkela, a senior lecturer at Laurea University of Applied Sciences, gave a presentation on combining rhetorics and modern marketing under the concept of "Digital Humanism" at the Cross Cultural Business Conference. The presentation discussed Aristotle's theory of rhetorics and aimed to show how digital technologies can be used to make the world a better place. Kurkela concluded by asking attendees what was the most important lesson they learned and thanked them for their time.
Social media platforms allow users to publicly display their interests and affiliations much like wearing a band t-shirt, with growing popularity they have become a new way for self expression akin to graffiti on rooftops of the past, while questioning why users participate in this new form of online communication and identity formation.
Shiv Sagar Singh is seeking a responsible position in the corporate world where he can utilize his skills. He has a PGDM from Greater Noida in Marketing and Finance with a score of 71.5%. He completed a 2-month internship project on comparative market study of drugs. His skills include computer skills, soft skills like working under pressure and being a team player. He is fluent in English and Hindi and has received awards for competitions.
Vừa qua, tại TP.HCM, Hội Doanh nghiệp hàng Việt Nam chất lượng cao (DN HVNCLC) phối hợp cùng Câu lạc bộ Doanh nghiệp dẫn đầu (LBC) và Trung tâm BSA tổ chức hội thảo: “Tối ưu hóa sản xuất và tối đa hóa năng suất”.
Ông Ngô Đình Đức – TGĐ CTCP Lê & Associate (L&A) cho biết, theo khảo sát của L&A, trong năm 2014, nếu tính trên giá gia công, một lao động trong ngành dệt may, da giày chỉ làm được 1,5 USD/giờ trong khi Thái Lan và Indonesia là 3 USD/giờ. Khảo sát của L&A ở 100 doanh nghiệp cũng cho thấy, 85% doanh nghiệp không cập nhật, cải tiến quy trình làm việc hàng năm; 98% đào tạo kỹ năng cho nhân viên dưới 48 giờ/năm…
Ngày nay, các doanh nghiệp đã áp dụng các bước đi để nâng cao năng suất, tuy nhiên sự thay đổi, cách thức áp dụng, tính cam kết, quyết liệt của mỗi doanh nghiệp lại khác nhau. Do đó cần phải làm mạnh mẽ, thường xuyên để có năng suất tốt. Bên cạnh đó, các doanh nghiệp phải biết so sánh ngầm, “nhiều doanh nghiệp chủ quan cho rằng mình làm tốt rồi nhưng chưa chắc đã là tốt vì không biết được số liệu bao nhiêu là tốt”, ông Đức nói.
Chia sẻ trong hội thảo, ông Nguyễn Đăng Tiến, Phó chủ tịch tập đoàn Diginet cũng cho biết, trong bối cảnh hội nhập đang tới gần thì thay đổi quản trị là yếu tố sống còn của các doanh nghiệp. Trong đó, tối ưu hóa sản xuất để nâng cao năng suất lao động là yêu cầu đặt ra hàng đầu.
Theo ông Ngô Đình Đức, doanh nghiệp cần thiết phải cơ cấu lại, bố trí lao động sản xuất khoa học và có những cải tiến về công nghệ và đào tạo kỹ năng cho người lao động. Như với quy trình sản xuất lắp ráp, cải tiến nên tập trung vào việc tăng hoạt động tạo ra giá trị gia tăng của người lao động thông qua việc loại bỏ lãng phí và các hoạt động không tăng ra giá trị tăng thêm.
This chapter discusses strategies for activating and engaging students in secondary education, including using K-W-L charts, school site investigations, and creating an informal learning environment with video clips, guest speakers, displays, literature in science, case studies, and softwares. It focuses on techniques like video clips, guest speakers, displays, literature, and case studies to make learning more interactive and less formal. The chapter aims to engage students in their education through varied teaching methods and hands-on learning experiences.
Melissa Hagemann - "State of OER. Brazil and South Africa"centrumcyfrowe
"State of OER. Brazil and South Africa". Slides by Melissa Hagemann, presented at the "OER Policy Works!" workshop at Centrum Cyfrowe, on 18th of March 2014 in Warsaw, Poland.
The document provides instructions for writing an email. It includes filling in a sentence with words related to using a computer and the internet to access a website. It then lists steps for writing an email such as giving it a subject, starting with greetings, keeping it short and clear, and imagining the friend when writing. An example email is then shown from Alina to Natalya about her hobbies including computers, the internet, and chatting online to make friends from different places in Ukraine.
The document discusses language learning. It notes that Egyptian is the oldest written language and Mandarin Chinese has 700 million speakers. India has 845 languages spoken. The best ways to learn a language are listed as working hard, listening attentively, using a dictionary, watching films, reading aloud, and practicing a lot. There are also tips provided on memorization and repetition. It is suggested to listen to material being learned and to memorize before bed as learning is most effective this way. A short quiz on a famous polyglot who spoke over 40 languages without leaving Italy is also included. The document promotes learning foreign languages.
This document provides an overview of captioning and accessibility. It defines captioning as synchronized text transcripts of multimedia content. It discusses how captioning is required by laws like the Americans with Disabilities Act and Section 508 to provide accessibility. The benefits of captioning include legal compliance, universal access, improved comprehension, and enhanced findability of content. Case studies show how captioning can improve learning retention for both disabled and non-disabled users.
Polygamy, meaning having more than one spouse at a time, most commonly takes the form of polygyny, where a man is married to multiple women. The Mormon church practiced polygamy until 1890 but then outlawed it. The Fundamentalist Latter Day Saints still allow polygamy today. Warren Jeffs led the FLDS until 2011 and had over 70 wives. Polygamist societies isolate themselves and exert control over populations by banishing young males and giving young girls in marriage. Problems include abuse, inbreeding causing health issues in children, and suspicions of infanticide.
Sosiaalisen median käyttö merenkulun kriisiviestinnässä suomalaisissa varusta...siipiveikko
The Use of Social Media in the Crisis Communication at
Finnish Shipping Companies
The aim of this study was to survey the use of social media and its relevance for Finn-ish shipping companies in their crisis communication and risk and reputation man-agement.
Another aim was to examine shipping companies’ awareness, interests and preparation concerning the use of social media in crisis situations, communication and which online services of social media Finnish shipping companies had used. A third objective was to examine how well shipping companies understand strengths, weaknesses, opportunities and threats of social media, and how companies can manage their risk and reputation management in social media.
The research material was gathered by interviewing the person in charge of the com-munication or Managing Director in the shipping companies. Interviews were done in the shipping companies personally or by the telephone.
The conclusion of the study was that only few interviewed shipping companies had paid attention to maritime crisis management in social media. Some of the Finnish shipping companies still try to keep out in every way from social media.
Tietotalon webinaarimateriaali. Webinaari pidettiin 19.3.2015. Webinaarissa luotiin katsaus sosiaaliseen mediaan 2015. Mitä odotuksia vuoteen 2015 liittyy ja mitkä ovat kolme kuuminta trendiä?
Webinaariin osallistui myös Flocklerin toimitusjohtaja Toni Hopponen, joka esitteli Flockler-alustan toimintaa ja siihen liittyviä ratkaisuja.
Webinaari on katseltavissa täältä: https://vimeo.com/tietotalo/sosiaalinenmedia2015
Digitaalinen markkinointi: Jotain uutta, jotain vanhaa...jotain sinistäkinJoni Salminen
Esitykseni Turun kauppakorkeakoulun ensimmäisen vuosikurssin opiskelijoille.
MAY Markkinoinnin perusteet, 30.11.2015
Turun kauppakorkeakoulu
KTT Joni Salminen
joolsa@utu.fi
Taikoja-koordinaatiohankkeen webinaarissa 19.5.2017 pidetty esitys. Webinaari oli tarkoitettu kaikille ICT-perustaitojen oppimisesta ja kouluttamisesta kiinnostuneille.
Tuottavuusloikka sosiaalisen median avullaJari Jussila
Tuottavuusloikka sosiaalisen median avulla, Heli Aramo-Immosen esittämänä TiedeAreena 2015 tutkimusseminaarissa 25.9.2015. Tampereen teknillinen yliopisto: Novi tutkimuskeskus, BENI tutkimusryhmä & IISLab.
Sosiaaliset mediat markkinointikanavana koulutuksen muistiinpanot.
Tarvitseeko sosiaaliset mediat omaa strategiaa? Katso esityksestä, miten onnistut verkkostrategian ja myyntiputken rakentamisessa.
Esitys Viestintäpäällikön koulutusohjelmassa aiheesta Digitaalinen markkinointiviestintä syksyllä 2009. Kiitos Sami Salmenkivelle useista kalvoista ja ajatuksista.
Similar to Sosiaalinen media viestinnässä ja markkinoinnissa 2013 Ilkka Kurkela (20)
3. Tausta lyhyesti, Ilkka…
• 1981 – Syntynyt ja asunut Tampereella
• 2000 – Ylioppilaaksi, vuosi armeijassa
• 2002 – Helsingin yliopisto, oikeustiede
• 2005 – Tampereen yliopisto, historia + sivuaineet
• 2006 – Markkinointiassistentti, Valmennustiimi Eximia Oy
• 2007 – Markkinointipäällikkö, Valmennustiimi Eximia Oy
• 2011 – Digimarkkinoinnin ja –myynnin ekspertti, JTO
• 2011 – Muutto New Yorkiin vuodeksi
• 2012 – Paluu Suomeen 09/2012, EMBA Program Manager, MIF
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 3
5. 2011-2012 working for MIF at New York
Attended several Digital Marketing Events/Courses, i.e.
• Social Media World Forum 2011
• New York University - Digital Strategy, Integrated Marketing
• Columbia Business School – Leadership Essentials
• Social Media Week 2012
• Finnish American Chamber of Commerce Events, etc…
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 5
6. Jaottelu päivään
1. Verkko: strategia, trendit, ja lähtökohdat
2. Case-esimerkkejä New Yorkista
3. Verkkokaupan uusi rooli
4. Hakukoneoptimointi
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 6
13. Digitaalinen strategia: www-sivut yrityksen kivijalka
Source: Hubspot, 25 Website ‘Must Haves’ for Driving Traffic, Leads and Sales (2012)
WWW.MIF.FI 30.1.2013 Ilkka Kurkela 13
14. Miksi yrityksen pitäisi satsata verkkoon?
1. Myynti.
Asiakkaat käyttävät verkkoa – uudet ja vanhat.
2. Kustannustehokkuus.
Vältät isot markkinointibudjetit.
3. Mitattavuus.
Analytiikalla kehität toimintaasi
+ kohdennat paremmin
4. Kansainvälinen verkosto.
Asiakkaat, kumppanit, kilpailijat, sidosryhmät.
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 14
15. Online Ad Spending to Surpass
Print for First Time in 2012 [STUDY]
Source: eMarketer, www.emarketer.com
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 15
16. Source: DIVIA, Digital Marketing Round Table, Aalto University (2011)
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 16
17. Digital Marketing & Sales Integration
”The value of digital
marketing is about
Precision, Scale
and ultimate
Measurability”
Jennifer Howard: Head B2B Markets,
Google
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 17
18. Source: Gene De Libero, New York University (Digital Strategy –course, 2012)
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 18
19. Integrated Sales & Marketing, B2B
Digital Marketing
provides prospects
for sales
Customer
Insights /
Feedback
Digital marketing Phonecalls Meetings Offers
Webpresense and Social Media
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 19
20. B2B Sales Process
Source: Corporate Executive Board 2011 - link
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 20
21. WWW.MIF.FI 30.1.2013 ESITYKSEN NIMI / TEKIJÄ 21
23. Five Social Media World Forum Quotes
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 23
24. Five Social Media World Forum Quotes
• 1. “It’s all about appreciating the fans” Michael Donnelly,
Director, Worldwide Interactive Marketing, The Coca-Cola Company
Coca-Cola Fan 125 years
celebration video
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 24
25. Five Social Media World Forum Quotes
• 2. “Break the Wall between the Company & the Customer”
– Peter Espersen, Online Community Lead (Global), Lego
• Lego-ambassador program:
”Communicate to the many
through the few””
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 25
26. Five Social Media World Forum Quotes
• 3. “Online and Offline blends together – It’s All Social” – Ted
Rubin, Social Media Marketing Strategist & Brand Evangelist,
Collective Bias
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 26
27. Five Social Media World Forum Quotes
• 4. ”Our Astronauts are Tweeting from Space”
– Stephanie Schierholz, Social Media Manager, NASA
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 27
28. Source: Stephanie Scheirholz, Social Media Manager, NASA (Social Media World Forum 2011)
WWW.MIF.FI 30.1.2013 ESITYKSEN NIMI / TEKIJÄ 28
29. Five Social Media World Forum Quotes
• 5. ”Importing ’Gamification’ into www-strategy
is the Next Big Thing”
– Esteban Contreras, Social Media Manager, Samsung
http://www.samsung.com/us/samsungnation/
WWW.MIF.FI 30.1.2013 ILKKA KURKELA 29
30. Source: Robert Harles, Global Head of Social Media, Bloomberg (Social Media World Forum 2011)
WWW.MIF.FI 30.1.2013 Ilkka Kurkela 30
31. Source: Robert Harles, Global Head of Social Media, Bloomberg (Social Media World Forum 2011)
WWW.MIF.FI 30.1.2013 ESITYKSEN NIMI / TEKIJÄ 31
32. B2B wakeup call:
It’s not just the younger generation…
”LinkedIn users have an
average age of 40.”
A Portrait Of Who Uses Social Networks In The US
(And How Social Media Affects Our Lives)
Jun 16, 2011 at 12:29am ET by Greg Finn
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33. LinkedIn omassa työssä?
Ryhmätyö:
- 3 hengen ryhmät
- aikaa 10 minuuttia
Hyödynnänkö jo LinkedIniä? Miten voisin
jatkossa hyödyntää paremmin?
Kokemusten jakamisia.
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34. Sosiaalinen media
viestinnässä ja
markkinoinnissa
3. Verkkosivusta uusi
kivijalkamyymälä?
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36. Which entrance did this guy use?
Who referred him to visit this
store?
Did he look back & forth between
screwdrivers?
How many minutes did he have
to search for items?
Was he satisfied?
Webanalytics makes
all this possible!
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39. 1. Tyytyväinen asiakaskokemus näkyviin
2. Lisämyyntiä webanalytiikalla.
Tunne asiakkaasi ja tarjoa
oikeita tuotteita!
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40. Muistilista verkkosivuille
1. Kuuntele asiakasta: kerää asiakasymmärrystä
2. Rakenna näkyvyyttä: sisältö ratkaisee (mobiili?)
3. Mahdollista ja kannusta sisällön jakamiseen
4. Aktivoi ostamiseen, tapaamis-/tarjouspyyntöön
5. Johtajuus ratkaisee - oma esimerkki & ohjeistus
Muista myös mitata tuloksia!
Ilkka Kurkela antaa vinkkejä verkkostrategian suunnitteluun SlideSharessa, mm. artikkelissa:
(Kuljetus & Logistiikka 01/2012): http://www.slideshare.net/IlkkaKurkela/
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41. Sosiaalinen media
viestinnässä ja
markkinoinnissa
4.
Hakukoneoptimoinnin
perusteet
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44. SEM: Google Adwords käyttö pähkinänkuoressa
Näin mainostat Googlessa
• Aloita osoitteesta adwords.google.fi
• Määrittele kriittiset avainsanat
• Kirjoita 95 merkkinen mainos tai useampi mainosvariaatio
• Määrittele kuinka paljon olet valmis maksamaan per klikkaus
• Siitä et maksa vielä mitään, että mainoksesi näkyy haussa
• Maksat vasta, kun mainostasi klikataan
• Voit asettaa päiväkohtaiset budjetit ja muokata reaaliajassa
Huomioi kieliasiat – mainos ja kohdesivu samalla kielellä
Mittaa tuloksia suhteessa myyntiin!
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45. SEO: Näin parannat näkyvyyttäsi orgaanisessa
haussa
Oman verkkosivusi optimointi
• Otsikointi (H1, H2, H3)
• Sisältö
• Metatiedot (tekniikka taustalla)
• URL Osoiterakenteet
• Ristiinlinkitykset sisäisesti
Kävijämäärän kehitys ja linkit muilla sivuilla
• Laadukas kävijäliikenne avainasemassa
• Linkkejä mahdollisimman usealta laadukkaalta
ulkopuoliselta sivulta
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47. Summary
1.
Hyödynnä verkostot.
2.
Nettisivusta kivijalkaan.
3.
Verkkopresenssillä
Ymmärrä verkon on suuri merkitys
kasvava rooli ja B2B myynnin
hyödynnä eri kanavat. tukena.
Asiakas on aina oikeassa.
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48. Kysymyksiä, kommentteja?
Otahan yhteyttä!
Ilkka Kurkela
EMBA Program Manager
p. 010 7555 237 | ilkka.kurkela@mif.fi
www.facebook.com/ilkkakurkela
www.linkedin.com/in/ilkkakurkela
www.twitter.com/ilkkakurkela
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