Buhler Sortex designs and manufactures optical sorting machines for food processing. The document discusses Buhler Sortex's history and innovations in optical sorting technology. It summarizes a visit to Buhler Sortex, where they learned about advances in machine efficiency, capacity, and consistency through research and development investments. Buhler Sortex aims to stay ahead of customer needs through continual upgrades. The future of sorting will utilize new sensors and capabilities beyond just visible properties to improve food safety.
Organic Food Industry
Research Objective
Organic Food Category and Products
Contaminants and Pesticides
Regulations and Certifications
Market Size
Market Geography
Market Penetration
Frequency of Purchase – Trends
Perception of Organic Food – Trends
Driving Market Needs
Building on GAPs
SWOT Analysis
A presentation made to IFAD (International Fund For Agriculture Development) country office on creating market linkages for rural poor farmers as a means to increase their livelihood and sustainability.
Organic Food Industry
Research Objective
Organic Food Category and Products
Contaminants and Pesticides
Regulations and Certifications
Market Size
Market Geography
Market Penetration
Frequency of Purchase – Trends
Perception of Organic Food – Trends
Driving Market Needs
Building on GAPs
SWOT Analysis
A presentation made to IFAD (International Fund For Agriculture Development) country office on creating market linkages for rural poor farmers as a means to increase their livelihood and sustainability.
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Towards Atmanirbhar Bharat
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By Dhanendra Kumar, IAS (Retd)
Former Chairman, Competition Commission of India
Founder Chairman, Competition Advisory Services (I) LLP
Former Secretary to Government of India
Former Executive Director, The World Bank
Rotary Club of Delhi Midtown
9th January, 2021
An understanding of the organic market in India. Very useful for marketeers to get a perspective on insights on retail, consumer, brands, distribution and trends.
The UK Food and Drink Market is a report commissioned by the Swiss Business Hub UK as part of the continuous support of Swiss companies in their efforts to improve their export potential in a sector which is particularly important for SMEs.
Operating in 140 countries and boasting 90 service stations worldwide, Bühler has been at the vanguard of industrial process technologies and solutions for over 150 years. Contributing significantly to feeding the world’s ever-growing population, Bühler manufactures equipment for processing of maize, wheat, chocolate, rice, pasta and breakfast cereals globally. In fact, 65 percent of wheat milled around the globe is processed on Bühler grain mills and around 30 percent of global rice production is processed using Bühler equipment.
An effective study on promotional activities of nandini milkProjects Kart
An effective study on promotional activities of nandini milk. This project is more about sales promotion activities in rural areas. Visit for http://www.projectskart.com/p/contact-us.html more information.
Towards Atmanirbhar Bharat
Farm-to-Fork Tech-churning Agriculture Value Chain in India
By Dhanendra Kumar, IAS (Retd)
Former Chairman, Competition Commission of India
Founder Chairman, Competition Advisory Services (I) LLP
Former Secretary to Government of India
Former Executive Director, The World Bank
Rotary Club of Delhi Midtown
9th January, 2021
An understanding of the organic market in India. Very useful for marketeers to get a perspective on insights on retail, consumer, brands, distribution and trends.
The UK Food and Drink Market is a report commissioned by the Swiss Business Hub UK as part of the continuous support of Swiss companies in their efforts to improve their export potential in a sector which is particularly important for SMEs.
Operating in 140 countries and boasting 90 service stations worldwide, Bühler has been at the vanguard of industrial process technologies and solutions for over 150 years. Contributing significantly to feeding the world’s ever-growing population, Bühler manufactures equipment for processing of maize, wheat, chocolate, rice, pasta and breakfast cereals globally. In fact, 65 percent of wheat milled around the globe is processed on Bühler grain mills and around 30 percent of global rice production is processed using Bühler equipment.
A revamped conference programme at Cereals 2015 will provide growers with key information on some of the hottest topics in the arable sector while allowing them more time to explore the event.
In our annual end of year company profile section, Milling and Grain invited advertisers to share thoughts about the industry in 2015, as well as specific company details achievements and plans for the year ahead. We wish to thank all of our advertisers for their continued support and offer our sincere congratulations for what has hopefully been a prosperous year for you. We look forward to serving you in 2016.
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For 2016/17 (July to June), Post/New total Mexican wheat production is forecast to increase to 3.9 million metric tons (MMT). This increase of approximately 3.7 percent assumes favourable weather conditions and normal yields in the key wheat areas of Northwest Mexico (Baja California and Sonora) for the 2015/16 autumn/winter crop cycle.
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Family-owned Catalyst, formerly Pharm-Tech, custom formulates and manufactures feed and nutritional supplements for customers in the livestock, poultry, pet, wildlife and aquaculture industries. It operates five production plants, three in Idaho and two in Iowa. Its range of over 100 products includes digestive aids, mineral supplements and most recently Certified Organic blends and finished feeds.
Wholegrain Ingredient Producers EDME, based in England, has pioneered an innovative new category of ingredients. Michael Carr, Sales and Marketing Director of natural ingredient producer at EDME says, “We’ve identified a growing interest in sprouted foods and have developed a brand new product category to help bakers and food manufacturers meet that interest and demand.” Sprouted grains meet the demand for new wholegrain ingredients that are nutritious, soft and tender, as well as being more palatable and digestible.
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A consolidation of highly respected British brands E R & F Turner, Christy & Norris and Miracle Mills, Christy Turner Ltd is renowned for quality British engineering and innovation in the milling industry. With flaking mills operational around the globe, the leading UK engineering firm talks us through their top tips for increasing the longevity and performance of your flaking rolls.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. B
ühler designs and manufactures
a vast range of food processing
machines including the SORTEX
range of optical sorters, for a variety
of products, such as grains, beans,
pulses, spices, nuts, rice, vegetables
and fruits, and plastics, as well as
manufacturing complete processing
lines for the rice, spice, sesame and
pulses industries.
Optical sorting uses advanced camera technology, combined
with sophisticated software, to detect anomalies in colour, size
and shape, as well as non-visible optical properties, to enable the
separation of bad product from good, as well as the removal of
foreign materials that often pose a safety hazard.
During our visit, we were treated to jam-packed sessions,
replete with eye-opening discussions about the recent
technological advances and innovations in optical sorting,
customer care, and how Buhler Sortex continually manage to
stay ahead of the game, rounded off with a look into the future of
optical sorting and a tour of the Buhler Sortex factory.
Buhler Sortex: A History
On the approach to the Buhler Sortex offices and factory little,
did we know that it was in the very same month in 1947 that
‘SORTEX’ first began. Almost 70 years ago ‘Beno Balint and
Sons (Great Britain) Limited’ was established by the Balint
Brothers – owners of Gunson’s Seeds - with the vision of
eliminating the drudgery of handpicking seeds, by technological
means, aided by Hungarian scientist Dr. Okolicsanyi and his
assistant Herbert Fraenkel.
Later that same year saw the first demonstration of actual
sorting through a combination of optical inspection and
electrostatic deflection of discoloured particles, which lead to the
development of the first sorter – the G1 – Gunson’s “SORTEX”
Electronic Separator. Achieving great success in the global
market, through sales of this and subsequent machines, the
manufacturing of sorting machines soon became a major activity
for Gunson’s Seeds, and so a separate ‘SORTEX’ division was
established in 1955.
The SORTEX division was purchased by Bühler in 1994.
The shared ‘family company’ ethos, and a shared drive towards
innovation and, perhaps most importantly, customer satisfaction
is perchance what facilitated such a simple integration of the two
companies. This shared culture and commitment to Bühler values
is why SORTEX had by then established itself as the worldwide
leader in all markets.
What is next?
It is now over 20 years since SORTEX was acquired by the
Bühler Group - a worldwide engineering solutions provider for
the food, mobility and advanced technologies - and since then,
has gone from strength to strength. Now fully integrated into the
Bühler family, how has this branch of Bühler progressed, and
what is next?
Still recognised as one of the most trusted brands in optical
sorting, Buhler Sortex remains a key contributor to Bühler’s
success. It has an optical installed base of over 25,000 machines
and with factories located worldwide - London, Brazil, China – to
develop regional specific customer solutions, ensuring they are
the leading global supplier of optical sorting solutions.
During our visit we spoke to Carlos Cabello, Managing Director
of Bühler Northern Europe and Darren Frost, Sales Manager for
Milling and Baking, Bühler London. We also spoke to various
members of the Buhler Sortex team; Charith Gunawardena -
Head of Optical Sorting, Neil Dyer – Global Product Manager,
Ben Deefholts and Matthias Graeber, from the Research and
Development department, and Tracey Ibbotson and Marina
Green from the Marketing Department, about the progress made
by Buhler Sortex and the future of optical sorting; as well as
receiving a tour of the Buhler Sortex factory, guided by Peter
Kinchin, and a product demonstration from Melvyn Penna,
Applications Manager.
“It’s the automation that sets our machines apart from
the competition”
“Four areas where Buhler Sortex excel are; efficiency, yield,
capacity, and consistency” Charith Gunawardena, Head of
Optical Sorting at Buhler Sortex, told us. It soon became clear
that their ability to out-rival others in these areas boils down to
their commitment to Research and Development, technological
innovations and advances, and customer care.
Bühler invests up to 5 percent of its sales revenue in research
and development. The commitment to stay consistently at the
forefront of developing innovative technology and finding new
ways to optimise performance for their customers, is what Buhler
Sortex believes is keeping them in their current leading market
position.
Working in partnership with its customers, industry
InMaythisyearMillingandGrainMagazinewereinvitedtotheofficesofBuhlerSortexlocatedintheir
newpremisesatGallionsReach,onthebanksoftheRiverThames,inBecktonEastLondon.
48 | August 2016 - Milling and Grain
F
2. specialists and
research institutions,
the Research and Development
department capitalises on nearly 70
years of expertise to pioneer advanced solutions – a recent
example being the SORTEX S Ultra Vision™ for rice processing.
Ben Deefholts explains that SORTEX S UltraVisionTM
has a
lighting system specifically designed to enhance the difference
between yellow and grey grains. It also includes the latest version
of our self-learn and tracking software, a unique technology
developed by us over 30 years ago, that allows the sorter to
adjust automatically to any changes in the product colour and
still provide a consistent quality of good product. You can see
that R & D covers a wide range of disciplines, optics, mechanics,
electronics hardware and software pneumatics, almost every area
of physics is brought to bear to ensure our customers have the
most consistent accept quality.”
With constant developments and improvements, you may
well think that the customer would have difficulty keeping
their machine up to date but, as always, Buhler Sortex is one
step ahead. We were told “Customer requirements change, so
we are always one-step ahead in developing new machinery
and technology, to meet our customers current and future
requirements. Upgrade kits are made available, so that customers
don’t always have to buy a new machine to benefit.” This is just
one way Buhler Sortex strives to provide extensive customer
care and optimisation of their machines – supporting all their
customers, wherever possible.
“The future of sorting is not just colour, shape or size”
Towards the end of our visit, thoughts turned to the future
of optical sorting; where we found out from Matthias Graeber
that the future of sorting is not just strictly visible optical
properties, in fact the further benefits of optical sorting, as a
result of technological innovations, are manifold and help tackle
more pressing issues such as diseased kernels and non-visible
contaminations. “Improved cameras and IR sensors, for example,
mean that it is easier than ever before to use optical sorters to
sort for such things as; grains affected by mould and its toxic
metabolites, commonly known as mycotoxins, or the removal
of gluten-containing grains from gluten-free products, making
optical sorters a workhorse of ensuring food safety at an early
stage in the chain.”
With contamination of mycotoxins being highly non-uniform
(so-called hotspots), testing just a cross section of grains
may not give a true reflection of the contamination. This is
where the optical sorter can help, by pinpointing and rejecting
infected grains, so that the entire crop is not wasted, due to
mycotoxin contamination. Bühler have been a part of a European
consortium, looking at mycotoxin risk management, throughout
the entire chain, from field to fork. While it is evident that there
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Milling and Grain - August 2016 | 49
F
3. is most certainly a need to reduce the likelihood of contamination
from the outset, by employing good agricultural practice,
thorough post-harvest cleaning and optical sorting are essential
tools for risk mitigation and the reduction of contamination by
mycotoxins. Typical reduction of contamination levels is 60 -80
percent, as demonstrated in multiple case studies.
Separation, for the purposes of creating a gluten free product,
can also be achieved through the use of an optical sorter,
Matthias Graeber told us “The removal of gluten-containing
foreign kernels in gluten-free product, is where optical sorting,
in combination with mechanical cleaning processes, can
significantly reduce the risk. An optical sorter will, in general,
be more selective than mechanical pre-cleaning but a solid
line of defence is ensured by the
combination of different cleaning
technologies.”
So, when we asked about the price
of an optical sorter, we were assured
that the payback, both in monetary
terms and in terms of satisfaction,
can be realised extremely quickly,
because of the increased yield
and product consistency – leading
ultimately to all-round customer
approval.
Buhler Sortex factory tour
Our final activity of the day
was a tour of the Buhler Sortex
factory from Peter Kinchin. Sad
to find out we were not the most
important guests he has received,
having presented a grand tour of the
factory to Princess Anne, we were
nonetheless eager to be shown around
the facility, where each customer
is offered a choice of precision-engineered,
innovative optical sorting equipment, to fit
their own specific sorting needs.
On our approach to the office and factory that
morning, one of the most striking things was
the amount of security fencing surrounding
the complex - something we initially found
puzzling. However, we soon learnt from Peter
that the packing area within the shipping
section has been given aircraft security
clearance, so that sorters do not have to go to
an inspection warehouse and can be shipped
directly to customers.
This commitment to customer service is
evident throughout the production of the
machines. The shop floor is split into eight
departments, in which each team leader has
about seven people to direct. We were told that this new working
arrangement meant additional but smaller and more easily
managed sections, with the ultimate aim of getting the product
right first time and improving daily productivity. Peter told us,
“The jobs on each section are appropriately timed, so that each
person can devote enough time to their part in the production line,
so they are not rushed and to ensure they get it exactly right”.
The operations are highly organised, with breakaway areas
sporting wall-to-wall information on the progress of each
customer’s order, ensuring all staff are up to date with where
they are in the process. The factory floor certainly gives a feel
for the dedication and organisation applied to each machine; for
any visiting customer, contemplating a Buhler Sortex machine, it
is a palpable display of Bühler’s strive
to deliver customer-focused solutions,
for even the most challenging of optical
sorting applications.
So, with all this in mind, is it any
wonder that most customers who
experience a tour purchase a SORTEX
machine?
Humble beginnings to market
leaders
With just under three quarters of a
century of optical sorting experience,
it is clear that Buhler Sortex has much
to offer customers, looking to invest
in optical sorting machines. From
humble beginnings to market leaders,
the Buhler Sortex portfolio shows total
commitment to innovative, intelligent
design, comprehensive customer
service and modern manufacturing,
guaranteeing their position at the top of
the market.
50 | August 2016 - Milling and Grain
F
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