Yoana M. Obregon has over 10 years of experience in marketing, events management, and business development. She holds a Bachelor's degree in Fashion Merchandising and has worked for companies like Televisa Publishing + Digital and Funkshion Fashion Week. Obregon is also a licensed insurance agent and freelance blogger.

1. Y o a n a M . O b r e g o n
5737 SW 27 ST, Miami, FL 33155 | 786.200.0292 | ymobregon@gmail.com | www.lovedotyo.com
PROFILE
Possess skills in working on various projects simultaneously to develop, coordinate and manage revenue generating
programs to increase brand awareness and achieve personal and corporate goals while ensuring client loyalty and
retention. Experience in business development, multi-channel marketing campaigns and event management with
an understanding of business and media operations and strategic budgeting.
EDUCATION
Ai Miami International University of Art & Design June 2011
Bachelor of Arts in Fashion Merchandising
Cum Laude 3.76 GPA | Dean’s and Honor’s Lists
Florida International University 2006 – 2008
Mass Communications Program
Magna Cum Laude
WORK EXPERIENCE
Funkshion Fashion Week | Project Manager November 2012-Present
° Manage Funkshion Fashion Week and petitePARADE
° Develop new systems to create a more efficient work flow for events
° Create 360* multi-platform sales proposals
Televisa Publishing + Digital | Events and Promotions Coordinator January 2012-November 2012
° Develop creative activation ideas to promote brand awareness and visibility within the US Hispanic and Latin
American markets
° Create 360* multi-platform sales proposals incorporating print, digital and event activation opportunities while
maximizing client needs
° Understand and utilize industry research to create various marketing campaigns focusing on events and
promotions in the US Hispanic and Latin American markets
° Project manager for Vive Vanidades Décor project consisting of a customized print booklet and iPad application
catered to a specific client
 Developed and managed product from initial stages to production and delivery
 Managed all aspects including: development of sales proposal, overseeing initial planning stages by
organizing deadlines calendar for materials needed, organize all necessary elements to create
customized print booklet and digital application, handle all communication between client and
production teams, manage writers, graphic designers, printing companies and app designers in order to
fulfill project deadline and successful release date, ensure client satisfaction and handle promotion of
booklet and app with customized call-to-action pages
° Project manager for national networking events for emerging Hispanic professionals: Emerge series (4 cities)
 Managed all aspects including: researching emerging Hispanic cities, contacting local organizations,
establishing partnerships, ensuring client satisfaction, following through with sponsorship fulfillment,
negotiations with local venues, local outreach to ensure attendance, promotion of event, creation of
event’s social media sites and management of PR team
° Project manager for customized Cosmo 40 Beach Bash event
 Managed all aspects including: development of event idea according to client needs, venue
acquisition, logistics, negotiations with vendors and participating partners, budgeting, ordering
customized premiums and props, ensuring client satisfaction, local outreach to ensure attendance,
promotion of event and management of PR team
° Project manager for 6th annual swim fashion show during Miami Swim Week: Cosmo Summer Splash
 Managed all aspects including: Venue acquisition, logistics, negotiations with vendors, budgeting,
customizing call-to-action pages, securing live performance and making necessary arrangements,
ordering customized premiums, implementing creative means of show’s presentation, involved in
castings and fittings for fashion show, ensuring client satisfaction, local outreach to ensure attendance,
promotion of event and management of PR team
Televisa Publishing + Digital | Advertising Operations Coordinator April 2011 – January 2012
° Generated and implemented process flow and excel templates to make corporate commissions more efficient-
allowing extra time in schedule to work on events and promotions
° Create sales proposals for account executives
° Utilize industry and market research in reports and presentations for clients
° Manage contracts and compensation plans for all account executives and sales representatives
° Analyze sales to create detailed weekly reports for budget and corporate goal purposes
° Plan and organize event and promotions details for fashion shows; Cosmo Summer Splash and
Vanidades Magia de la Moda
° Plan and organize event and promotions details for nationwide corporate networking events; Emerge Miami,
Emerge Los Angeles and Hispana Leadership Summit
° Plan and organize event and promotions details for upscale recognition ceremony; Vanidades Icons of Style

2. Y o a n a M . O b r e g o n
5737 SW 27 ST, Miami, FL 33155 | 786.200.0292 | ymobregon@gmail.com | www.lovedotyo.com
Televisa Publishing + Digital | Promotions Internship September 2010 – December 2010
° Plan and produce Vanidades 50th Anniversary Gala in New York City
° Plan and produce Vanidades Magia de la Moda
° Organize, plan and coordinate details for national corporate events: Emerge and HLS
° Create sponsorship opportunity packages for events
love.yo (www.lovedotyo.com) | Freelance Blogger November 2010 – Present
° Develop personal website for blogging purposes
° Research and blog about topics of interest for target audience
° Implement Search Engine Optimization
° Generate website statistics and visits for advertising opportunities
Obregon Insurance, Corp. | Licensed 2-20 Agent / Owner January 2010 – Present
° Start up personal business within insurance industry
° Manage office with over 20 insurance company appointments
° Manage team of sales staff and support staff
° Organize office goals and sales commissions
° Organize monthly performance evaluations with sales team
FASHION SHOW EXPERIENCE
Lanvin Spring/Summer; Mercedes Benz Swim Week; Bubble Rock Media Fashion Week; Miami International Fashion Week;
Funkshion Fashion Week; Rene Ruiz Bridal; Valentino Fall/Winter; Lingerie Miami; Sex and the City Exhibit; Chanel Trunk
Show; Ocean Drive Fashion Week
AWARDS
° National Honor Society of Collegiate Scholars Award
° Magna Cum Laude Honor Society Award
° 2-20 Insurance License
SKILLS SUMMARY
Marketing Communications and Fashion Business
Marketing, Special Events and Public Relations
° Management
° Business and technical writing
° Negotiation
° Public speaking
° Organization
° Time management
° Leadership and teamwork
Computer Proficiency
° Microsoft Office Word, Excel and PowerPoint
° Adobe Photoshop
° InDesign CS4
° Outlook and Exchange
° Quickbooks
° Skilled in Apple and PC computers
Languages
° Trilingual: English, Spanish, French
References and Portfolio Available Upon Request