Sony music
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Sony Music operates in 44 countries and territories worldwide. It has introduced new technologies into music production such as the internet, games consoles, mobile phones, and iPods. Sony Music can now distribute music through these new technologies by allowing people to listen on the internet, mobile phones, TV, and other programs. Artists are also marketed through various channels like TV, radio, magazines, and social media. Fans can consume and purchase music through downloads on iTunes or by listening on streaming services. Merchandising helps advertise artists and promote Sony through products unrelated to music.
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Slide background image taken from: http://evolver.fm/wp-content/uploads/2011/01/youtube_music_service_google.png
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This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.
sony
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Can social media marketing save the music industry?
Can social media marketing save the music industry?
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How Sony Music Hardwired Fans And Followers Into Its Business?
Similar to Sony music
Mainstream vs Indie
One Direction is signed to two major record labels, Syco Entertainment and Columbia Records, and became famous after appearing on the X-Factor in 2010. Their target audience is females ages 18-29 living in urban areas. They sell various merchandise including CDs, t-shirts, and tour tickets.
Lanterns on the Lake is signed to the independent label Bella Union and became known for their EPs and single before signing. Their target audience is similar to One Direction's. They sell CDs, posters, and vinyl.
Independent labels have more artistic control but less resources, while mainstream labels provide broader marketing but take a larger cut of sales. Merchandise and ancillary products are important for engaging
Institutional research
The document provides a timeline of key developments in music videos from the 1920s to the present day. It notes some early examples of music videos in the 1930s and 1940s, including "Screen songs" which were animated cartoons set to music. It discusses the increasing popularity of music videos in the 1950s-1970s as they were used to promote songs on television. The 1980s saw the launch of MTV which greatly expanded the music video industry. New technologies in the 2000s like YouTube and streaming services have allowed global audiences to access music videos online.
Essay plan
Sony Music Entertainment is a large conglomerate label that handles all aspects of music production and distribution in-house, while independent label In It For the Money must outsource these processes due to limited resources. Sony has studios, producers, and manufacturing capabilities to record, produce, and distribute music, as well as promote artists through videos, tours, and retail partnerships. In contrast, In It For the Money relies on cheaper independent studios and manufacturers, and promotes through digital and grassroots methods like social media and local shows due to the lack of corporate resources.
Institutional research
Here is the institutional research I have carried out for the research and planning section of our music video.
Independent record label research project
Hungry Audio is an independent record label based in Norwich and London that promotes several lesser-known artists, including Sennen, Mia Vigar, and The Telescopes. The label utilizes social media platforms like Twitter, Myspace, and YouTube to market and distribute the artists' music. Though the artists are not well-known, digital sales and streaming have helped the label profit despite issues with piracy. The label produces both physical and digital music formats and allows artists some control over merchandise while focusing on promoting through online channels and occasional TV placements.
Music inst
The document discusses various platforms for exhibiting music videos, including MTV, YouTube, Vevo, record label websites, artist websites, iTunes, and independent sites. It argues that independent sites are the most influential for small, unknown artists seeking recognition, as they specifically aim to promote new talent, though they are less effective for bigger artists. The document concludes that an independent site would be the best option to exhibit an unknown music video and help a small artist get recognized.
Question 1 A2 Media Studies Evaluation
Answering question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products.
Independent record label research project
Hungry Audio is an independent record label based in Norwich and London founded in 2004. They promote artists such as Sennen, Mia Vigar, and The Telescopes. While not well known mainstream, some of the artists have built strong global fan bases and received airplay and reviews. The label embraces new media like Twitter, digital downloads, and streaming to promote and distribute their artists' music. However, streaming services and illegal downloading have negatively impacted the label's sales.
Citizenship day
The document discusses different types of independent artists in the music industry, asking who they are, what they have in common, and who the odd one out is. It suggests that they have all found global success despite not being signed to a major record label. However, it does not provide enough information to determine who specifically the people are or who would be considered the odd one out.
Research into publishing platforms
This document discusses three different music publishing platforms:
Kobalt Music Publishing - Founded in 2000, it is the largest independent music publisher representing artists like Kelly Clarkson and Ryan Tedder. It collects royalties directly from sources like iTunes and Spotify, resulting in 20-30% higher revenues for artists.
Sentric Music - Founded in 2006, it specializes in emerging songwriters/artists like Bastille and Catfish and the Bottlemen. Based in Liverpool, it manages over 12,000 artists worldwide, including through a sub-publishing deal with Downtown Music in the US and Canada.
Spotify - Launched in 2008, it is a popular music streaming service with over 75 million
Spotify presentation
Spotify is a Swedish music streaming service that provides online music streaming and purchasing. It was established in 2008 and has deals with major record labels. Spotify allows users to stream music online, create playlists, access over 10 million tracks across many genres, and listen on computers and mobile phones. It has features like offline mode, artist biographies, and social sharing through Facebook. While free to use with ads and limitations, premium subscriptions unlock additional features. Spotify appeals to a wide audience and is marketed through online, mobile, and partnership deals.
The Purpose of Music Videos
Here is a potential structure for your response:
1. Describe the key conventions of music videos such as illustrating/amplifying lyrics, relationship between music and visuals, close ups of artists, developing star iconography. Use two examples such as Robert Palmer's "Addicted to Love" and Beyoncé's "Single Ladies" to illustrate.
2. Explain the techniques of intertextuality used in music videos such as parody, pastiche and homage. Provide an example of each such as Weird Al's parody of "White and Nerdy" or Joanna Newsom's homage to Van Gogh in "Sapokanikan." Discuss why artists use intertextuality to
Universal music group
Universal Music Group owns many record labels and music companies. It uses various techniques to market, distribute, and profit from its artists. Media convergence and new technologies have radically changed the music industry by allowing free streaming and easier discovery of music online, though this has negatively impacted sales of CDs and digital downloads for major labels.
Marketing of Artists
Artists use various marketing methods to promote themselves including social media, websites, and traditional media. Social media allows artists to reach a global audience through platforms like Twitter, Facebook, and YouTube. Artists can also use their websites to promote albums, music videos, merchandise, and tour information. Traditional media like magazines are still utilized through interviews, photoshoots, and advertisements to attract readers and additional exposure for the artist.
June 2009 to june 2012 past papers v2
This document discusses several topics related to the music industry, including:
1. Cross media convergence, which involves companies delivering music products across multiple media outlets.
2. Synergy between brands who promote each other's products to reach broader audiences. Examples given include artist/brand partnerships.
3. The four main areas of the music industry: production, distribution, marketing, and exchange/exhibition. Digital technology is discussed in relation to each area.
Music Institutions
Universal Music Group is the largest music institution in the world, owning music publishing and co-producing online music viewing platforms. It works with artists across many genres. EMI Music Group tends to work with rock artists and is not as well known worldwide. Warner Music Group works mainly with alternative and rock artists. Sony Music Entertainment works with pop, electropop and R&B artists. Republic Records focuses on hip hop, pop and rock, and Syco Music works primarily with pop artists from talent shows.
Music industry theory work
There is an oligopoly in the music industry, with the top four record labels (Universal Music Group, Sony Music Entertainment, Warner Music Group, and Independent Labels) controlling around 88% of the market. The internet has transformed music production by enabling easy importing and exporting of music and sounds online, though some aspects like magazines and TV music channels remain popular. While the internet makes illegal music downloads easy, encouraging unlawful behavior, sites like YouTube pay artists for streams. Younger audiences are becoming "prosumers" by both consuming and producing their own music. Media convergence affects the music industry through shared ownership of media companies, production that considers other mediums, and wider audiences through cross-promotion.
Music institutions
Universal Music Group is the largest music institution in the world, owning music publishing and co-producing online music viewing platforms. While it works with many famous artists across genres, it may not be suited for the soul music video as its focus and experience is more broad. EMI Music Group also works with rock artists so may not provide the best support. Warner Music Group works mainly with alternative and rock, while Sony Music Entertainment focuses on pop. Republic Records and Syco Music specialize in narrow genres like hip hop and pop from talent shows, which would not match a soul music video genre.
Music Institutions
Universal Music Group is the largest music institution in the world, owning music publishing and co-producing online music viewing platforms. It works with artists across many genres. EMI Music Group tends to work with rock artists and is not as well known worldwide. Warner Music Group works mainly with alternative and rock artists. Sony Music Entertainment works with pop, R&B, and electropop artists. Republic Records focuses on hip hop, pop, and rock, while Syco Music releases pop music from talent shows.
Music Institutions
Universal Music Group is the largest music institution in the world, owning music publishing and co-producing online music viewing platforms. It works with artists across many genres. EMI Music Group tends to work with rock artists and is not as well known worldwide. Warner Music Group works mainly with alternative and rock artists. Sony Music Entertainment works with pop, R&B, and electropop artists. Republic Records focuses on hip hop, pop, and rock, while Syco Music releases pop music from talent shows.
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Presentation for-big2
Jane and Peter were sweethearts in WWII Britain but were separated when Peter went to war. They stayed connected through letters, but when Peter was injured and lost his memory, Jane was unaware when they planned to meet at the train station. She later learned that Peter's friend had been writing the letters for him. As Peter battled amnesia, Jane fell in love with his friend. Ultimately, Peter passed away with his dying words telling Jane to marry his friend.
Presentation for-big2
Jane Rose and Peter Redford were sweethearts in WWII Britain, staying connected through letters while Peter was at war. When Peter receives a fatal injury that causes him to lose his memory, Jane is unaware as she waits for him at the train station as planned. She later learns that Peter's friend had been writing the letters for him, and she falls in love with his friend instead. As Peter battles amnesia, he passes away after telling Jane to marry his friend with his dying words. The story is set in Britain during WWII and uses locations like a West Somerset Railway station to film a scene of Jane waiting at the train station, incorporating the romantic sentiment of their separation by war.
Research into-target-audience
This document compares the films Atonement and Dear John. Both films are set during wartime and involve themes of longing and romance. Atonement, directed by Joe Wright and starring James McAvoy and Keira Knightley, made more money overall and received more positive reviews. Dear John, directed by Lasse Hallstrom and starring Channing Tatum and Amanda Seyfried, made more money in its opening weekend but received more mixed reviews. The document recommends targeting a romantic, historical film at females aged 16+ to capture the emotions of longing.
The Vaccines
YouTube has made music more accessible to people globally. The platform allows many music promoting websites to embed YouTube videos directly into their pages, helping expose more people to new artists and songs. In just a few short sentences, this summarizes the key points that YouTube provides easy access to music worldwide through embedding on other sites.
The Vaccines
YouTube has made music more accessible globally by allowing many music promoting websites to embed YouTube videos into their sites, helping expose musicians to wider audiences around the world in a convenient manner.
Sony and iiftm presentation
1) In It For The Money is an independent record label based in Bridgwater that manages bands through long-term contracts to help build a secure fan base, unlike larger labels focused on quick profits.
2) While smaller than Sony, In It For The Money handles all aspects of band management but works on a 50/50 model to avoid putting bands in debt like major labels that take a larger cut.
3) New technologies have empowered bands to self-promote through blogs and social media, reducing reliance on large labels but In It For The Money still lacks the staff and resources of a major company like Sony.
In it for the money presentation
1) In It For The Money is an independent record label based in Bridgwater that manages bands through long-term contracts to help build a secure fan base, unlike larger labels focused on quick profits.
2) While smaller than Sony, In It For The Money handles all aspects of band management but works on a 50/50 model to avoid putting bands in debt like major labels that take a larger cut.
3) New technologies have empowered bands to self-promote through blogs and social media, reducing reliance on large labels but In It For The Money still lacks the staff and resources of a major company like Sony.
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7:个人信誉贷款加10分
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2:同时对留学生所学专业登记给予评定
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6:个人职称评审加20分
7:个人信誉贷款加10分
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Sony music
- 2. Production • Sony Music operates in 44 countries and territories: Argentina, Australia, Austria, Belgium, Brazil, Canada, Central America, Chile, China, Colombia, Czech Republic, Denmark, Dubai, Finland, France, Germany, Greece, Holland, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Korea, Malaysia, Mexico, New Zealand, Norway, Philippines, Poland, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, Venezuela. • New technologies have been introduced into the production with Sony Music such as: use of the internet, games consoles, mobile phones and iPods. • With new technology it is also becoming a lot easier and accessible for people to create music.
- 3. Distribution • Sony Music can distribute their music by using this new technology. We can now listen to music on the internet (YouTube, Social Networking Sites), mobile phones, music channels and other programmes on the TV. • Different films can feature music which may boost their fan base: • Aerosmith have music featured in ‘Blades of Glory’. • ACDC also have music in ‘Wild Hogs’. This is an example of synergy within Sony Music.
- 4. Marketing • Music can be marketed by posters, adverts on: TV, radio, the internet, iPod/iPhone apps, magazines, newspapers and many more. • Artists such as Rebecca Ferguson and Olly Murs were found on the X- Factor which immediately created a buzz and fan base around them. • Paul Potts and Susan Boyle were found on Britain’s Got Talent which has the same effect. • Throughout each of the shows, they became more and more popular and people are willing to download their music/visit shows/vote for them. This results in Sony making more and more money.
- 5. Exhibition (Exchange and Consumption) • Audiences can consume or buy a band/artists’ music by download (iTunes) you can listen to their music (Music Unlimited, music channels on TV and by radio). Also, Social Networking sites create a buzz about a band/artist (can link songs from sites such as YouTube, on Facebook fan pages can be made with news and updates)
- 6. Merchandising • Merchandising can help advertise a band/artist even further, and promote Sony as a company. They can become more popular and well-known when in adverts, not just for their music. • The majority of profit can be made through this as a product may have a bigger target audience. For example, people may not be particularly interested in an artists’ music, however buy their perfume as they just like it. • Artists signed with Sony such as Beyonce, The Vaccines and One Direction all have merchandise out such as books, t-shirts and perfume.