1) In It For The Money is an independent record label based in Bridgwater that manages bands through long-term contracts to help build a secure fan base, unlike larger labels focused on quick profits. 2) While smaller than Sony, In It For The Money handles all aspects of band management but works on a 50/50 model to avoid putting bands in debt like major labels that take a larger cut. 3) New technologies have empowered bands to self-promote through blogs and social media, reducing reliance on large labels but In It For The Money still lacks the staff and resources of a major company like Sony.