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IN IT FOR THE MONEY
      AND SONY
The Facts
• In It For The Money are an independent
  company who originated from Bridgwater
• As they are an independent company they are
  more trustworthy and work on a long-scale
  contract, helping to create a secure fan base
  around a band.
The Company
• Branched into management
• Takes care of everything
• Has the same structure as Sony however it has no
  money and not as many people
• Ironic name as they don’t have much money
• The independent record label usually works
  50/50 so the band won’t be in debt. Whereas a
  big company will take more money to pay for the
  amount of people working, meaning the band
  will owe money. This is what makes releasing
  more songs/albums for a band more difficult.
Making Money
• Big labels are all about making money quickly. For
  example, Sony Music are signing a lot of artists
  very quickly and cheaply. This doesn’t benefit
  them though as only 2% out of 98% are making
  money and releasing songs or albums.
• This also means that they are quickly dropped
  from the company.
• Independent labels such as In It For The Money
  have a much fairer deal as they are all about
  building up a band’s profile.
New Technology
• The introduction of new technology has meant that
  bands have been able to promote and advertise
  themselves and to get them more known.
• New York City Cops have been able to promote their
  music through blogging, which has travelled worldwide
  creating a buzz about them.
• Bands can be more independent when starting out as
  they can also use computer software to create their
  own music.
• There are lots of free ways to advertise/publisise an
  artists’ work. Blogs, social networking sites and
  websites such as YouTube all help towards this.
Positives of Sony Music
• As Sony Music is a big conglomerate, it has a
  whole network of people that can carry out
  different jobs. They have a lot more staff and
  money, meaning they can offer magazines and
  music companies a lot more than an independent
  label such as In It For The Money.
• In It For The Money have to outsource most
  things such as: advertising, recording, promoting
  and selling. This can take a lot of time and money
  out of an independent group. Big companies will
  have a lot of staff to work for different areas.

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In it for the money presentation

  • 1. IN IT FOR THE MONEY AND SONY
  • 2. The Facts • In It For The Money are an independent company who originated from Bridgwater • As they are an independent company they are more trustworthy and work on a long-scale contract, helping to create a secure fan base around a band.
  • 3. The Company • Branched into management • Takes care of everything • Has the same structure as Sony however it has no money and not as many people • Ironic name as they don’t have much money • The independent record label usually works 50/50 so the band won’t be in debt. Whereas a big company will take more money to pay for the amount of people working, meaning the band will owe money. This is what makes releasing more songs/albums for a band more difficult.
  • 4. Making Money • Big labels are all about making money quickly. For example, Sony Music are signing a lot of artists very quickly and cheaply. This doesn’t benefit them though as only 2% out of 98% are making money and releasing songs or albums. • This also means that they are quickly dropped from the company. • Independent labels such as In It For The Money have a much fairer deal as they are all about building up a band’s profile.
  • 5. New Technology • The introduction of new technology has meant that bands have been able to promote and advertise themselves and to get them more known. • New York City Cops have been able to promote their music through blogging, which has travelled worldwide creating a buzz about them. • Bands can be more independent when starting out as they can also use computer software to create their own music. • There are lots of free ways to advertise/publisise an artists’ work. Blogs, social networking sites and websites such as YouTube all help towards this.
  • 6. Positives of Sony Music • As Sony Music is a big conglomerate, it has a whole network of people that can carry out different jobs. They have a lot more staff and money, meaning they can offer magazines and music companies a lot more than an independent label such as In It For The Money. • In It For The Money have to outsource most things such as: advertising, recording, promoting and selling. This can take a lot of time and money out of an independent group. Big companies will have a lot of staff to work for different areas.