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AS MEDIA STUDIES 2008 NEW SPECIFICATION
ROUGH GUIDES/SOW TO TEACHING MEST 1 INVESTIGATING MEDIA
TOPIC AREAS: BROADCAST OR FILM FICTION / DOCUMENTARY AND HYBRID FORMS / LIFESTYLE / MUSIC / NEWS / SPORT…
CROSS MEDIA TOPIC AREA TO BE COVERED ? REMEMBER IF IDEA IS NOT ON SUGGESTED LIST WE NEED TO GET PERMISSION FROM AQA
CROSS MEDIA TEXTS TO BE STUDIED – REMEMBER IN EACH TOPIC YOU MUST COVER TEXTS FROM ALL THREE PLATFORMS
BROADCASTING AV OR AUDIO E-MEDIA PRINT
Joy Division (Works UK, Dir Grant
Gee, UK, 2007)
Control (Momentum Pictures, Dir
Anton Corbijn, UK, 2007)
24 Hour Party People (Pathe’ / Film
Consortium, Dir Michael
Winterbottom, UK 2002)
24 Hour Party People – The Factory
Sage (Horsepower Fils / Ch4, Dir
David Robertson, UK, 2002)
http://joydivision.homestead.com/
Reliable fansite
http://www.myspace.com/joydivision
Official MySpace site
http://www.neworderonline.com/Default.aspx
Official New Order website
http://www.joydivisionmovie.co.uk/
Official Movie Site for Joy Division
http://momentum.control.substance001.com/
Official Movie Site for Control
http://www.24hourpartypeople-themovie.com/
Official Movie Site for 24 Hour Party People
www.youtube.com
For performances, trailers, interviews and music videos.
http://www.nme.com/index.php?search_term=joy+division&
class=search&search_type=site
Twenty Four Hour Party People, The
Book – Tony Wilson, CH4 Books
2002.
Touching From a Distance, Deborah
Curtis, The original book that Control
was based on, written by Ian Curtis’
wife.
Archive and online magazine articles
from the Joy Division and New Order
eras, and from around the release dates
of Joy Division, Control and 24 Hr
Party People.
Print advertising campaigns, posters,
flyers, magazine promotions etc
Uncut / Q / Mojo articles…
http://www.empireonline.com/
KNOWLEDGE OF HOW PLATFORMS ARE FINANCED AND CONTROLLED
Funding and studio / TV backing.
Commercial broadcasting.
Advertising revenue
OFCOM
BBFC
Merchandising and Soundtracks.
Advertising (pop-ups, studio backing, cross media
advertising on official srudio sites)
Merchandising – online sales
Self Censorship of individual websites
Copyright control.
Share of revenue to linked sites such as amazon.
Print Advertising
Promotions in magazines and
music papers.
KNOWLEDGE OF HOW PLATFORMS HAVE DEVELOPED AND CHANGED OVER TIME
Fascination with music
retrospectives. Trend towards
“Music History” docs.
Direct impact on new bands
(Interpol, Editors, Killers etc) fans
feel the need to discover roots.
Informal use of language and
openness when discussing “sex,
drugs & Rock n’ Roll”
Need for blanket on-line coverage of all releases.
“Vortex of publicity”.
Fan-sites develop on the back of films / TV opinion.
Niche audiences catered for through direct interaction.
Consumers are able to upload and share relevant clips
of Joy Division performances, thus replacing need to
buy on Video and DVD – financial implications for
publishing companies.
Opportunity to view films online
Online archiving offers
contemporary audiences to explore
original print materials relating to
subject matter.
NME and related music press can
generate interest in archival and
retrospective articles.
Print articles can influence younger
readers to seek out and enjoy
original sources (albums, tracks
etc)
Consumers can buy Joy Division music via i-tunes and
online retailers.
FUNCTION, INPUT AND IMPACT OF AUDIENCE IN CONTENT AND INTERACTION WITH MEDIA PLATFORMS AND
SPECIFIC TEXTS
Audience has much more
opportunity to interact with film via
websites, blogs, forums, popularity
polls and online communities.
Audience can buy into the ideology
of the film through books, dvds and
soundtrack albums.
Pre-release materials online to generate interest
Online communities retain interest.
Websites remain as archive materials (24HPP website
2002 still active)
Joy Division still remain relevant to
contemporary music and news
press.
New talent (Sam Riley) profiled in
magazines and papers.
Coverage of film release, awards,
premieres etc.
Reviews
KNOWLEDGE OF INSTITUTIONS THAT USE THE PLATFORMS AND POSSIBLE CROSS MEDIA
LINKS/PROMOTIONS/SYNERGY/TECHNOLOGY
Publicity of associated companies in
addition to filmmakers and studios
themselves (record companies/
publishers/ websites).
Vortex of Publicity
Company websites use film releases to promote own
business online.
Websites used to sell merchandising, soundtracks,
individual I-tunes tracks and associated other band’s
albums.
Tie in books and music papers.
Publications use image of Curtis /
Joy Division to create own “Cool”
image.
Manipulative coverage can create
interest in youth and shape youth
ideologies and fashions.
WHAT ARE THE KEY FEATURES OF MEDIA FORMS – KEY CONCEPTS, CODES AND CONVENTIONS, AND VALUES AND
MESSAGES? (WITH PARTICULAR FOCUS ON MEDIA REPRESENTATIONS/MEDIA INSTITUTIONS/MEDIA AUDIENCES)
Camerawork / Mise en scene /
Cinematography / Representation /
Iconography / Ideology / Social
issues/ Culture Definition /
Geographical factors (Rep of the
North) / Rep of Class / Rep. Of
authenticity of music (then),
contrasted with the manufactured
nature of industry today
Web-Promotion
Links between popular culture of 70s/80s to the techno
– 21st
Century and how the same source material is
presented.
Publicity.
WHY AUDIENCES RECEIVE, RESPOND AND INTERACT WITH (OR CREATE) MEDIA FORMS INCLUDING SPECIFIC
DISCUSSION OF AUDIENCE THEORIES
Audiences interact by becoming
engaged with text / story and further
engaging with original source
materials through empathy of
Curtis.
Issues of Uses and Gratification.
Retro articles using contemporary
figures to explain relevance of Joy
Division on their careers / style –
Helps to promote own work /
/product.
A DISCUSSION OF REPRESENTATION ISSUES THAT THE TOPIC AREA RAISES IMPLICITLY OR EXPLCITLY
Representation of:
Youth
Northern England
Drug users
Class
Gender
Fans and Bloggers
Joy Division contemporaries discussing their
experiences online.
Glorification of the past
‘Personalities in Music’
A DISCUSSION OF REPRESENTATION ISSUES THAT THE TOPIC AREA RAISES IMPLICITLY OR EXPLCITLY
Representation of:
Youth
Northern England
Drug users
Class
Gender
Fans and Bloggers
Joy Division contemporaries discussing their
experiences online.
Glorification of the past
‘Personalities in Music’

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British music

  • 1. AS MEDIA STUDIES 2008 NEW SPECIFICATION ROUGH GUIDES/SOW TO TEACHING MEST 1 INVESTIGATING MEDIA TOPIC AREAS: BROADCAST OR FILM FICTION / DOCUMENTARY AND HYBRID FORMS / LIFESTYLE / MUSIC / NEWS / SPORT… CROSS MEDIA TOPIC AREA TO BE COVERED ? REMEMBER IF IDEA IS NOT ON SUGGESTED LIST WE NEED TO GET PERMISSION FROM AQA CROSS MEDIA TEXTS TO BE STUDIED – REMEMBER IN EACH TOPIC YOU MUST COVER TEXTS FROM ALL THREE PLATFORMS BROADCASTING AV OR AUDIO E-MEDIA PRINT Joy Division (Works UK, Dir Grant Gee, UK, 2007) Control (Momentum Pictures, Dir Anton Corbijn, UK, 2007) 24 Hour Party People (Pathe’ / Film Consortium, Dir Michael Winterbottom, UK 2002) 24 Hour Party People – The Factory Sage (Horsepower Fils / Ch4, Dir David Robertson, UK, 2002) http://joydivision.homestead.com/ Reliable fansite http://www.myspace.com/joydivision Official MySpace site http://www.neworderonline.com/Default.aspx Official New Order website http://www.joydivisionmovie.co.uk/ Official Movie Site for Joy Division http://momentum.control.substance001.com/ Official Movie Site for Control http://www.24hourpartypeople-themovie.com/ Official Movie Site for 24 Hour Party People www.youtube.com For performances, trailers, interviews and music videos. http://www.nme.com/index.php?search_term=joy+division& class=search&search_type=site Twenty Four Hour Party People, The Book – Tony Wilson, CH4 Books 2002. Touching From a Distance, Deborah Curtis, The original book that Control was based on, written by Ian Curtis’ wife. Archive and online magazine articles from the Joy Division and New Order eras, and from around the release dates of Joy Division, Control and 24 Hr Party People. Print advertising campaigns, posters, flyers, magazine promotions etc Uncut / Q / Mojo articles…
  • 2. http://www.empireonline.com/ KNOWLEDGE OF HOW PLATFORMS ARE FINANCED AND CONTROLLED Funding and studio / TV backing. Commercial broadcasting. Advertising revenue OFCOM BBFC Merchandising and Soundtracks. Advertising (pop-ups, studio backing, cross media advertising on official srudio sites) Merchandising – online sales Self Censorship of individual websites Copyright control. Share of revenue to linked sites such as amazon. Print Advertising Promotions in magazines and music papers. KNOWLEDGE OF HOW PLATFORMS HAVE DEVELOPED AND CHANGED OVER TIME Fascination with music retrospectives. Trend towards “Music History” docs. Direct impact on new bands (Interpol, Editors, Killers etc) fans feel the need to discover roots. Informal use of language and openness when discussing “sex, drugs & Rock n’ Roll” Need for blanket on-line coverage of all releases. “Vortex of publicity”. Fan-sites develop on the back of films / TV opinion. Niche audiences catered for through direct interaction. Consumers are able to upload and share relevant clips of Joy Division performances, thus replacing need to buy on Video and DVD – financial implications for publishing companies. Opportunity to view films online Online archiving offers contemporary audiences to explore original print materials relating to subject matter. NME and related music press can generate interest in archival and retrospective articles. Print articles can influence younger readers to seek out and enjoy original sources (albums, tracks etc)
  • 3. Consumers can buy Joy Division music via i-tunes and online retailers. FUNCTION, INPUT AND IMPACT OF AUDIENCE IN CONTENT AND INTERACTION WITH MEDIA PLATFORMS AND SPECIFIC TEXTS Audience has much more opportunity to interact with film via websites, blogs, forums, popularity polls and online communities. Audience can buy into the ideology of the film through books, dvds and soundtrack albums. Pre-release materials online to generate interest Online communities retain interest. Websites remain as archive materials (24HPP website 2002 still active) Joy Division still remain relevant to contemporary music and news press. New talent (Sam Riley) profiled in magazines and papers. Coverage of film release, awards, premieres etc. Reviews KNOWLEDGE OF INSTITUTIONS THAT USE THE PLATFORMS AND POSSIBLE CROSS MEDIA LINKS/PROMOTIONS/SYNERGY/TECHNOLOGY Publicity of associated companies in addition to filmmakers and studios themselves (record companies/ publishers/ websites). Vortex of Publicity Company websites use film releases to promote own business online. Websites used to sell merchandising, soundtracks, individual I-tunes tracks and associated other band’s albums. Tie in books and music papers. Publications use image of Curtis / Joy Division to create own “Cool” image. Manipulative coverage can create interest in youth and shape youth ideologies and fashions.
  • 4. WHAT ARE THE KEY FEATURES OF MEDIA FORMS – KEY CONCEPTS, CODES AND CONVENTIONS, AND VALUES AND MESSAGES? (WITH PARTICULAR FOCUS ON MEDIA REPRESENTATIONS/MEDIA INSTITUTIONS/MEDIA AUDIENCES) Camerawork / Mise en scene / Cinematography / Representation / Iconography / Ideology / Social issues/ Culture Definition / Geographical factors (Rep of the North) / Rep of Class / Rep. Of authenticity of music (then), contrasted with the manufactured nature of industry today Web-Promotion Links between popular culture of 70s/80s to the techno – 21st Century and how the same source material is presented. Publicity. WHY AUDIENCES RECEIVE, RESPOND AND INTERACT WITH (OR CREATE) MEDIA FORMS INCLUDING SPECIFIC DISCUSSION OF AUDIENCE THEORIES Audiences interact by becoming engaged with text / story and further engaging with original source materials through empathy of Curtis. Issues of Uses and Gratification. Retro articles using contemporary figures to explain relevance of Joy Division on their careers / style – Helps to promote own work / /product.
  • 5. A DISCUSSION OF REPRESENTATION ISSUES THAT THE TOPIC AREA RAISES IMPLICITLY OR EXPLCITLY Representation of: Youth Northern England Drug users Class Gender Fans and Bloggers Joy Division contemporaries discussing their experiences online. Glorification of the past ‘Personalities in Music’
  • 6. A DISCUSSION OF REPRESENTATION ISSUES THAT THE TOPIC AREA RAISES IMPLICITLY OR EXPLCITLY Representation of: Youth Northern England Drug users Class Gender Fans and Bloggers Joy Division contemporaries discussing their experiences online. Glorification of the past ‘Personalities in Music’