1. TITTLE: Perception of Davivienda´s customers about the
character Ricardo Jorge
OBJECTIVES: The objectives of the project were:
To investigate the reactions generated by the character
Ricardo Jorge
To establish the effect generated by the character
Ricardo Jorge on Davivienda´s image.
In the second Draft we presented the survey applied to
Davivienda´s Bank customers, in order to know about the
opinion of Ricardo Jorge’s character.
The survey was applied to twelve Davivienda´s customers
Gender: six females and six males
Age: eighteen to fifty years old
Stratum: three, four and five
Today, in the final presentation we are showing the
comparison of two surveys, about the opinion of Davivienda´s
customers.
The results after the survey was applied and the comparison
was done are:
Davivienda´s bank customers like the character Ricardo
Jorge.
The character Ricardo Jorge is a benefit for the bank
The character Ricardo Jorge is associated with football.
The character Ricardo Jorge is characterized by being
funny.
Ricardo Jorge is most seen in TV.

2. Ricardo Jorge is the best campaign of Davivienda´s
bank.
CONCLUSION: Davivienda´s bank create the best advertising
among the banks, because customers remember Ricardo
Jorge very much and considerate him as a fun person.
Finally, we think this project is important to learn about the
feeling of Davivienda´s bank customers towards Ricardo
Jorge.
Ricardo Jorge achieves the goal of someone who studies our
career: to attract and retain consumers, it is the perfect
marketing strategy and definitely we admire him.