The document discusses the evolution and challenges of social media, highlighting its role in fostering collaboration within academia, specifically at MIT. It emphasizes the importance of social networks in influencing behaviors, enhancing productivity, and bridging communication gaps among diverse stakeholders. Additionally, it outlines the benefits of adopting social media tools for effective communication and decision-making in professional settings.

1. Social network with and
without computers
Cisco CITS Leadership Forum
Dec 13, 2012
Rafael Marañón Abreu
Co-founder , MIT Social Media Club
Product Manager, Cisco Enterprise Networking Software (NOSTG)
@rafaelmaranon

2. Content
Overview of Social Media
– Definition, evolution and challenges
MIT Social Media Club
– Need for collaboration in the academia
Takeaways
– Benefits and how to start using it

3. What is a social network?
@rafaelmaranon

4. What is a social network?
@rafaelmaranon

5. What is a social network?
Fmsasg.com
@rafaelmaranon

6. What is a social network?
Wikipedia @rafaelmaranon

7. What is a social network?

8. What is a social network?
• A set of nodes and ties between these nodes.
Wasserman & Faust, 1994
Node
Relationship
@rafaelmaranon

9. What is a social network?
Digital influence is the ability to create an effect, change opinions and
behaviors, and drive measurable outcomes online.
@rafaelmaranon

10. What is a social network?
@rafaelmaranon

11. What is a social network?
@rafaelmaranon

12. What is a social network?
@rafaelmaranon

13. Evolution
EMOTIONS LANGUAGE WOM WRITING
PRINTING NEWSPAPER MAIL / TELEGRAPH PHONE
TYPEWRITER/ PC / E-MAIL
RADIO TELEVISION FAX @rafaelmaranon

14. Challenges
Global Work Force Resources Decision Making
Productivity
Travel Cost / Commute
@rafaelmaranon

15. Challenges
• Communication gap: Need for a common ground where MIT
students from different background may exchanges their
ideas and create cross disciplinary projects.
– Engineering-Business Schools
– Faculty-Students-Staff
– Academia-Industry
– Entrepreneurs-VC
@rafaelmaranon

16. Why?
• To explore and understand social media
• To study its development and dynamics
• To create a collaborative platform and environment within the MIT community
@rafaelmaranon

17. Course ESD.942
Social Media: Trust, Information Seeking & Systems
Innovation in the Digital Age
Joseph Coughlin, Director of the MIT AgeLab, Rafael Marañón-Abreu and Azamar Abdymomunov
• Landscape and dynamics.
• Basic skills and tools.
• Information and knowledge
management.
• Applications in Health &
Wellbeing, Finance, Safety
and Organization
Development.
• Impact on public trust, individual
decision-making and systems
innovation
@rafaelmaranon

18. Approach:
• Influence
• Information seeking and Validation
• Check and Balance
• Power of Share Knowledge
• Change and Transformation
• Learning
• Dialog

19. Organization Development
• Collective Intelligence: Groups of individuals
doing things collectively that seem intelligent
Thomas W. Malone
Director MIT Center for Collective Intelligence.
@rafaelmaranon

20. 2012 Cisco Connected World Technology Report

21. Takeaway
In summary:
– Computing social networks tools are part of
social communication evolution
Benefits:
– Trust, Influence and Transparency
Why professionals, leaders and managers
should adopt it?
– It is the most effective social communication
channel today
@rafaelmaranon

22. How to start?
@rafaelmaranon

24. Thank you!
@rafaelmaranon

25. NEXT
Sociometers
Honest Signals: How They Shape Our World
(Alex Pentland, 2008)
@rafaelmaranon

26. Social Business

27. @rafaelmaranon