The document describes a well-being center located in Paris that was designed with slate and blond teak to create a warm, peaceful environment. It offers beauty treatments, fitness facilities, a pool, sauna, and hammam. The center aims to promote high quality massage treatments and inform clients about its exclusive 15% discount offer on massages and facials through contests on social media platforms and a smartphone application.

1. Marie-Sophie CLAUDE MBA 2B
Viktoriia KYREICHEVA MBA 2B
09/01/2014

2. With a U for Unique in Paris an expert team designed
warm, peaceful settings using slate and blond teak for
your Wellbeing Centre that offers beauty treatments,
fitness and balneo-therapy facilities, pool, sauna and
hammam.

3.  Guests with a high purchasing power
 Well-being lifestyle admirers
 Leisure clients staying in the hotel
 Business clients
 Potential external clients

4. 15
%
reduction
on
SENSAI
KANEBO
INTERNATIONAL and CINQ MONDES expert
massage and treatment techniques for 1 hour body
massage or facial treatments
Our offer will be shared in the form of contest: quizz
on all Cesar ceremonies and events

5.  To promote a high quality massage treatments
 To inform a greater number of clients about the
U-Spa Barrière of the Fouquet's Hotel Paris
 Raise guest awareness about the ecxlusivity of
the offer
 To create a brand loyalty

6.  Hotel social network use: Facebook,
Twitter
 Hotel Fouquet’s official website
 Other sharing platforms

7.  Approaching the hotel or being on Champs
Elysées avenue clients receive an alarts on
their smartphones via telephone operators
(geolocalisation)

8.  Smartphones’ application about our offer
 Link to our offer on hotel’s social media
like Facebook and Twitter