Spa my blend by clarins at the royal monceau
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The document proposes a tailored spa package concept called "My Blend" for the Royal Monceau hotel spa. It would allow guests to create customized spa treatments and products using the hotel's Clarins Essence. The target audience is hotel guests and affluent local women. The strategy is to ensure loyalty through exclusivity, luxury, and accessibility both physically at the spa and through a mobile app.
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W Barcelona is launching a selfie contest in partnership with the hotel to increase its exposure on social media platforms like Snapchat, Instagram, and Facebook. Participants will take selfies at the hotel and tag #SelfieWBarcelona for a chance to win an exquisite hotel stay, spa treatment, dinner, or drinks. The contest will be promoted on social media, around the hotel, and with flyer distributions.
Pitch 2
W Barcelona is launching a selfie contest in partnership with the hotel to increase its exposure on social media platforms like Snapchat, Instagram, and Facebook. Participants will take selfies at the hotel and tag #SelfieWBarcelona for a chance to win an exquisite hotel stay, spa treatment, dinner, or drinks. The contest will be promoted on social media, around the hotel, and with flyer distributions.
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W Barcelona is launching a selfie contest in partnership with the hotel to increase its exposure on social media platforms like Snapchat, Instagram, and Facebook. Participants will take selfies at the hotel and tag #SelfieWBarcelona for a chance to win an exquisite hotel stay, spa treatment, dinner, or drinks. The contest will be promoted on social media, around the hotel, and with flyer distributions.
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W Barcelona is launching a selfie contest in partnership with the hotel to increase its exposure on social media platforms like Snapchat, Instagram, and Facebook. Participants will take selfies at the hotel and tag #SelfieWBarcelona for a chance to win an exquisite hotel stay, spa treatment, dinner, or drinks. The contest will be promoted on social media, around the hotel, and with flyer distributions.
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Spa my blend by clarins at the royal monceau
- 1. Spa My Blend By Clarins at the Royal Monceau Livia David Mathieu Chanoux MBA 2 A
- 2. Our concept • We propose to our guests to have a tailored package according to their wishes • My Blend concept (which is luxury spa) relies on the adaptation of the treatments to the guests
- 3. Target Audience • Guests of the Hotel: Creation of their own package that they can simply collect at the spa and benefit from some exclusive discount • Feminine affluent clientele, in the research of exclusity, luxurious and relaxing environment • External guests: Application that will lead them to get to know the products by offering a certain accessibility
- 4. Strategy • Ensuring customer loyalty for both business and leisure guests • Being in the same time luxurious and accessible in the customers’ mind • Creating a « community » of Spa My Blend Clarins lovers, that will offer positive feedback for the brand name
- 5. Offer and Promotion • An application that will enable them to create their own products on the basis of the Clarins Essence of the Royal Monceau • Promotional brochures provided to raise the awareness of inhouse guests • Using the official website and social media pages (Facebook, Twitter) to promote the application
- 6. Localization & Digital platforms • Google Maps : Ensuring the visibility of the Royal Monceau or Clarins products for our target audience (ad word) • Foursquare : For 25 check-ins, the special package created by the guest will be complementary. • « My Clarins » : Our application, free of access and charge advertised through digital channels
- 7. How to spread the word? • The spa will keep a database of each guests package to ensure the follow-up and sustainability of the project • We can also introduce the principle of sponsorship : linked to foursquare, if a guest gather a certain amount of peole coming to the spa, he will be rewarded accordingly.