Interlace hosted a cocktail mixer for clients and specially invited guests on April 20, 2011. Stacey presented the Interlace Way of doing business.

1. The Interlace Experience

2. The Interlace Way
 We are committed to providing small business owners
with a launch pad to successful establishment and
sustainability in a competitive marketplace.
 Particularly businesses that we KNOW, LIKE, RATE
and TRUST.

3. Our Services
1. Development – 12 step mentorship programme
providing information and assistance in Business
Development e.g. Incorporation, Funding etc, Graphic
Design, Marketing and Information Technology.
2. Networking – Corporate website development /
creating and maintaining your corporate profiles on
interlacebb.com and social media websites.

4. Our Services cont’d
3. Community – An online forum which facilitates
interaction and networking between clients and
customers.
4. Showcase – Monthly exclusive events during which one
business will display, demonstrate and promote their
products and services to strategic target markets.

6. Showcase Objectives
 Rite of passage
 Expanding our client and partner customer base and
increasing their visibility by creating an experience around
the advertised products and services
 New product launches
 Product testing
 Announcing special promotions
 Business anniversary celebrations!

7. Interlace Showcase
2011 and Beyond
 When - The last Sunday of every month between 5 and 9
pm.
 Where - Coastal villas, conference facilities, gardens of
private estates etc. thematically decorated.
 Smart casual dress code.
 Hors d’oeuvres, classic beverages and original Interlace
cocktail mixes created by our in house Mixologists.

8. Interlace Showcase
2011 and Beyond
 25- 65 year old professionals, early adopters/ trendsetters,
well known within relevant social circles/ professions.
 Professional photographer on hand to capture memories.
 $75 fee for guests. Inclusive of hors d’oeuvres, cocktails,
free samples, prizes and giveaways etc.

9. Showcase Marketing
 4 week Marketing Campaign – reinforcing the date,
promoting the client and staggering the release of
updates and information ( venue, theme, special
highlights, giveaways and prizes)
1. Printed Invitations – Distributed 2/3 weeks prior to the
event by hand and by post
2. Electronic Media – Static and video ads will be featured
on the website and Facebook page. Electronic reminders
released on the Friday prior to the event.

10. A Unique Experience
Focus on client, their targets and the experience of the
attending guests.
 Make up artists
 Retailers – electronics, luxury jewellery, cosmetics
 An E-Magazine
 Photographers
 Financial Services Providers

11. A Sneak Peek
The Wedding Planner
Guests - Property managers, Hotel front desk
managers/activities, photographers, caterers, make up
artists, local fashion designers, hair dressers, engaged
couples etc
Décor – Range of styles, themes and colours for the
ceremony and reception areas

12. A Sneak Peek
The Car Valet company
Guests – Property managers, Human Resource managers,
Financial Controllers from hotels, embassies etc, business
owners, taxi drivers
Décor – Range of high end vehicles displayed under bright
lighting, product displays etc

13. Being a part of
the Showcase Experience
 The support and commitment of a strong team of
trained professionals.
 Access to new market segments and enhanced and
consistent visibility during the month long campaign
period leading up to the event.
 An opportunity to play a role in a unique experience for
you our clients and partners as well as for the guests.

14. Thanks for coming!