Wearable technology is an emerging trend with growing consumer interest. While technology advances, consumers are wary of intrusive devices. To gain acceptance, wearables must offer subtle utility. The market is highly competitive as companies seek the next big trend. For Apple, opportunities exist in specialized, seamlessly integrated products marketed towards niche groups through partnerships exploring new technologies.
The Market for Smart Wearable Technology. A consumer centric approach looking at smart watches, fitness bands, baby monitors, pet trackers, hearables, wireless headsets and smart clothing and predicting the market growth between 2015 and 2020.
This is my second lecture about experience design at HITLab i Ne Zealand. As designers we have this amazing opportunity to change the world, thus, in fact, we always design for the future and not the present. I believe that it is crucial to understand the changes that transform our societies not only from the economical or social perspective but also from the technological one. Trends allow us to see what the future could be like and provide inspiration to change it in a way be trust would be the best.
The Market for Smart Wearable Technology. A consumer centric approach looking at smart watches, fitness bands, baby monitors, pet trackers, hearables, wireless headsets and smart clothing and predicting the market growth between 2015 and 2020.
This is my second lecture about experience design at HITLab i Ne Zealand. As designers we have this amazing opportunity to change the world, thus, in fact, we always design for the future and not the present. I believe that it is crucial to understand the changes that transform our societies not only from the economical or social perspective but also from the technological one. Trends allow us to see what the future could be like and provide inspiration to change it in a way be trust would be the best.
Koru Wearable Trends 2015. The definitive guide to the wearable future by people busy making that future. Designers, Proeduct people and strategist should enjoy reading it. Do contact us if you want to hear more info@korulab.com
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
FIDM SF | 8th Annual Innovative Materials Conference | Huami / Frederik HermannFrederik Hermann
Presentation by Frederik Hermann, Head of Marketing and Sales, Huami - Manufacturers of Amazfit and the Xiaomi Mi Band - at the 8th Annual Innovative Materials Conference at FIDM SF.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to trust, here to go and what to buy. At the same time, businesses are undertaking their own digital transformations, rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. The challenge for business is how fast and how far to go down the road to the eBusiness evolution.
In the third issue of our TechTalk magazine, we explore how technology is driving innovation and new business models in categories as diverse as photography, gaming and the automotive industry.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
Integration is a modern necessity : Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
My fortnightly column, A Dose of IT that discusses the The 5 Ps Of Universal Healthcare Access
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
21st Century is no doubt a techcentury each and every business is trying to engage with their users and clients as well as their employees. The Next Generation going to be Smartphone generation and Businesses know that to get in touch the simplest way is to get with them all the time by a Mobile Application.Mobile Application Development is in high demand today here we represented that what can be the next phase in Mobile Application Development.
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
Snapshot of the SmartPhone Usage trends with specific emphasis on India. Some predictions regarding 'shape of things to come' for content consumed on SmartPhones.
This report discusses the current and future trends in wearable technology ( wearables / wearable computer). Further, major drivers of successful wearables has been highlighted and 6 products have been compared as against each of the wearables.
Koru Wearable Trends 2015. The definitive guide to the wearable future by people busy making that future. Designers, Proeduct people and strategist should enjoy reading it. Do contact us if you want to hear more info@korulab.com
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
FIDM SF | 8th Annual Innovative Materials Conference | Huami / Frederik HermannFrederik Hermann
Presentation by Frederik Hermann, Head of Marketing and Sales, Huami - Manufacturers of Amazfit and the Xiaomi Mi Band - at the 8th Annual Innovative Materials Conference at FIDM SF.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to trust, here to go and what to buy. At the same time, businesses are undertaking their own digital transformations, rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. The challenge for business is how fast and how far to go down the road to the eBusiness evolution.
In the third issue of our TechTalk magazine, we explore how technology is driving innovation and new business models in categories as diverse as photography, gaming and the automotive industry.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
Integration is a modern necessity : Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
My fortnightly column, A Dose of IT that discusses the The 5 Ps Of Universal Healthcare Access
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
21st Century is no doubt a techcentury each and every business is trying to engage with their users and clients as well as their employees. The Next Generation going to be Smartphone generation and Businesses know that to get in touch the simplest way is to get with them all the time by a Mobile Application.Mobile Application Development is in high demand today here we represented that what can be the next phase in Mobile Application Development.
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
Snapshot of the SmartPhone Usage trends with specific emphasis on India. Some predictions regarding 'shape of things to come' for content consumed on SmartPhones.
This report discusses the current and future trends in wearable technology ( wearables / wearable computer). Further, major drivers of successful wearables has been highlighted and 6 products have been compared as against each of the wearables.
The wearable technology market today spans across the fashion, medicine and technology industries. This presentation analyzes current trends across stye three industries and outline where the future of such products may be headed towards.
Is wearable technology really the next big thing? Is it the next category of tech that will change the way we live? Or are smartwatches, fitness trackers, military gadgets and those snazzy Google Glass are a thing we’re supposed to accept as The Future?
The health club industry is being transformed through the adoption of new technologies and the overall trends of wellness and networked health and fitness.
Wearable Technology: Separating Fact from Science FictionJoshua Murdock
Wearable Technology: Separating Fact From Science Fiction
With Google Glass being explored, smartwatches on our wrist, and high tech bracelets as your fitness coach – wearable technology is on the verge of becoming mainstream. It also has the potential to change our relationship with technology altogether, by making it more discreetly and smartly integrated into our lifestyle. An integrated ecosystem of hardware manufacturers, service providers, developers, designers, and fashion experts need to work together to deliver on the potential of wearable technology. Highlights will include specific opportunities, emerging trends, and business models that will allow wearable technology to become the next area for growth within the technology industry.
These slides use concepts from my (Jeff Funk) course entitled analyzing hi-tech opportunities to show how wearable technology is becoming more economically feasible. Rapid improvements in microprocessors, memory, cameras, displays, cellular processors, WiFi, and other sensors are improving the economics of wearable computing. These slides describe wearable computing devices for the detailed parts of the arm (fingers, hand, wrist), body (chest, neck, waist, shoulders, torso), legs (thighs, ankles, feet), and head. (ear, eyes, forehead). They provide price and other performance data, functions that can be performed, and predictions for the future.
Wearables devices market and technologyKevin Huang
What is wearable technology?
Simply put, it’s technology that you incorporate into things you wear on a day-to-day basis, and it could be anything from a smart watch, augmented reality glasses, or even a personal health monitor in the form of a bracelet.
The idea is that technology will increasingly become more part of our daily lives, and it will become less intrusive, as it will be part of our clothing, and sometimes even part of our bodies!
Wearable tech presents a fascinating field to study. I have conducted some researches and hope you can also learn more about this high growth market.
CYBER SECURITY OF SMART WATCHES : A REVIEW OF THE VULNERABILITIES WITH RECOMM...IJNSA Journal
This paper will explore the security of smart watches that have seen significant growth over the past few years. As smart watches gain popularity in society, addressing privacy and security concerns to keep sensitive information safe from malicious exploitation must be important. In an industry with limited focus from academic researchers, governments, or leading security companies, I will examine whether smart watches should have mandatory security protection governed by security regulations and policies that protect data privacy and exposure from potential attacks.
Wearable Technology and IOT Wearable Device Market is foretold to witness lucrative business prospects owing to the ever-increasing demand for wearable devices.
New Report by Jessica Groopman
The digitalization of our physical world—what many are now calling the ‘Internet of
Things’—is challenging our expectations of privacy.
Adding sensors to ourselves, and to the objects and places around us, renders our
physical world communicable, contextual, and trackable. The full implications of
ubiquitous connectivity remain blurry, but Altimeter Group’s survey of 2,062 American
consumers makes one point crystal clear: Consumers are decidedly anxious about
how companies use and share data from their connected devices. Our research finds
a massive gulf between consumer awareness and industry practices when it comes
to privacy. But this data reveals more than a concerned citizenry, it reveals tremendous
opportunities for companies to foster more trusted customer relationships.
DOWNLOAD THE COMPLETE REPORT:
http://pages.altimetergroup.com/1506-Consumer-Perceptions-of-Privacy-in-the-IOT-Report.html
ACI Worldwide software powers electronic transactions for financial institutions, processors and retailers around the world - all the time, without fail. Learn more: http://www.aciworldwide.com
A story about giants, tactics and what’s nextConny Svensson
The PC era is behind us, Microsoft was the clear winner. But how about the new “Post-PC” era, who is the winner, or maybe we can have many winners? Google as the market-share leader in the form of Android, or Apple as the profit-share leader, the mighty Samsung which seems unstoppable or is Microsoft finally turning around and taking back the enterprise in the mobile space. It’s still early on in this fight for dominance, and the weapons are manifold: patents, marketing, tech specs, FUD, eco-systems, cloud, AI, customer data, apps and of course money. And what is the next big thing? The smartphones and tablets was just the beginning, will wearables and IoT be the next step, how about robotics? And how long until we reach the singularity? Many questions, hopefully some answers or at least a discussion about the current state and a possible future.
North America Smart Wearable Devices Market, North America Smart Wearable Dev...Anitakumarigrewal
Wearable technology is a new trend to integrate electronic devices into everyday activities, adapt them to changing lifestyles and wear them anywhere on the body. Smart wearable devices market is bifurcated based on product types including smartwatch, smart clothing, head-mounted display, ear-worn, body-worn, camera, fitness trackers, exoskeleton, and medical devices. Smart wearable device integrates the advanced technology into wearable objects. These devices are fitness tracker, activity tracker, VR headsets, smartwatches, and smart wristbands. These wearable devices are broadly used in many sectors like lifestyle, fitness & sports, and defense.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
1
9
Ring Doorbell
Student’s Name
Institutional Affiliation
Contents
Introduction 3
Definitions 3
The Advent of Technology 5
Mexico’s Potential 5
Social Media Strategy 6
Ethical Considerations 7
Conclusion/ Summary 7
Memo of Transmittal 8
References 9
Ring DoorbellIntroduction
Security is one of the primary human needs. This creates a wide market gap due to the high demand for efficient security systems. This is the rationale behind the acquisition of Ring Inc., a security company by Amazon. The firm deals in the production of security gadgets such as CCTV cameras, motion detectors, and biometric recognition systems to mention a few (Ring, 2020). Ring Doorbell is one of the first commodities to be introduced to the market by the company. The system runs on a smartphone application called Neighbor. The surveillance videos captured can be viewed by the user on the App. More so, the company keeps a record of the captured data and can be submitted to authorities as evidence if needed. This product meets the need of having a home security to solve the security problem of rampant insecurity cases (Rani, 2014). The neighborhoods are empowered as a network in partnership with the law enforcement agencies.Definitions
The Ring Doorbell is the firm’s pioneer product. It comes with a motion sensor, HD camera, a speaker and microphone that offer a two-way audio communication interface. The user interface incorporates a mobile application that helps users get real time coverages from the camera. Additionally, a door bell ring comes inform of notification. Consequently, the home owner can communicate with the visitors using the microphone and speaker. The application also operates the surveillance camera. It can trigger records automatically if rung or in case the motion sensors are activated. The product has been improved over time to make it more effective in improving security. Last year, a peephole camera was introduced in the market. The product at hand also has a service edge to it as the company offers the clients a platform for keeping a record of the footages covered. The payment plans offer the market a basket of offers to choose from. This helps capture a large market segment depending on the factor consumers’ purchasing power. A shopping offering is evident as the consumers tend to put in efforts to make a comparison between the available brands. The market segment is primarily seeking the best product for the price taken (Deshmukh, 2012). This leaves them choosing the best offer as they hold that there are variations between the differentiated security commodities in the market. The target market visits multiple physical and online retail stores and consider reviews before making the purchase decision. This paper covers how the product can be introduced in the Mexican market.
The Ring Doorbell falls under the category shopping offering. For this case, the consumers are concerned about brand names when choosing products. .
1
9
Ring Doorbell
Student’s Name
Institutional Affiliation
Contents
Introduction 3
Definitions 3
The Advent of Technology 5
Mexico’s Potential 5
Social Media Strategy 6
Ethical Considerations 7
Conclusion/ Summary 7
Memo of Transmittal 8
References 9
Ring DoorbellIntroduction
Security is one of the primary human needs. This creates a wide market gap due to the high demand for efficient security systems. This is the rationale behind the acquisition of Ring Inc., a security company by Amazon. The firm deals in the production of security gadgets such as CCTV cameras, motion detectors, and biometric recognition systems to mention a few (Ring, 2020). Ring Doorbell is one of the first commodities to be introduced to the market by the company. The system runs on a smartphone application called Neighbor. The surveillance videos captured can be viewed by the user on the App. More so, the company keeps a record of the captured data and can be submitted to authorities as evidence if needed. This product meets the need of having a home security to solve the security problem of rampant insecurity cases (Rani, 2014). The neighborhoods are empowered as a network in partnership with the law enforcement agencies.Definitions
The Ring Doorbell is the firm’s pioneer product. It comes with a motion sensor, HD camera, a speaker and microphone that offer a two-way audio communication interface. The user interface incorporates a mobile application that helps users get real time coverages from the camera. Additionally, a door bell ring comes inform of notification. Consequently, the home owner can communicate with the visitors using the microphone and speaker. The application also operates the surveillance camera. It can trigger records automatically if rung or in case the motion sensors are activated. The product has been improved over time to make it more effective in improving security. Last year, a peephole camera was introduced in the market. The product at hand also has a service edge to it as the company offers the clients a platform for keeping a record of the footages covered. The payment plans offer the market a basket of offers to choose from. This helps capture a large market segment depending on the factor consumers’ purchasing power. A shopping offering is evident as the consumers tend to put in efforts to make a comparison between the available brands. The market segment is primarily seeking the best product for the price taken (Deshmukh, 2012). This leaves them choosing the best offer as they hold that there are variations between the differentiated security commodities in the market. The target market visits multiple physical and online retail stores and consider reviews before making the purchase decision. This paper covers how the product can be introduced in the Mexican market.
The Ring Doorbell falls under the category shopping offering. For this case, the consumers are concerned about brand names when choosing products. .
A keynote presentation about data privacy and policy, and the ways leading retailers use data and advanced analytics to humanize and personalize consumer experiences of their brand.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
Timeline
Apple
Ipod
2001
Nike
FuelBand
Feb 2012
Sony
Walkman
1979-2010
Samsung
Galaxy Gear
2013
Google
Google Glasss
2013
Pebble
Pebble Watch
2013
Casio
DataBank
1983
IBM
IBM Simon
1994
Psion
Organizer II
1984
3Com
Palm Pilot
1996
Apple
Iphone
2007
Windows
Andriod
2008
Google
Google Voice
2010
Blackberry
8800
2006
3. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
Wearable Technology will become the next big
trend to access the digital world. While technology
rapidly advances yet consumer response is wary,
companies must adjust their products to fit the grow-
ing demand for wearable devices that offer a subtle
utility.
4. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
Information Age
Code: Informed
57 percent of fitness band buyers said the ability to self-monitor was
a major factor for purchasing wearable technology
Nielsen Connected Life Report 2014
“Beyond measuring calories burned or steps taken, wearable tech-
nology can already provide persistent monitoring of a patient’s
vitals or fetal and maternal heart rates, gauge the severity of sleep
apnea, or vibrate when slouching is detected.”
Inc. Com
5. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
Intimate Computing
Multiple devices will be connected together on our bodies wirelessly by a
smartphone, thus creating a physical computing fabric, and an
intimate user experience
“As the early experiments have shown, these intimate machines have to be a lot more human
than, say, Google Glass ... One of the main reasons why we have not seen any [wearable] devic-
es become popular on the scale of the iPod or iPhone is because they lack that fashionability.”
-Gigaom.com
Code: Subtlety
In a recent study, 62 percent of respondents said they wish wearables came in forms besides wrist
bands and watches, and 53 percent wanted wearable devices that look more like jewelry.
-Nielsen Connected Life Report 2014
6. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
Privacy
With recent news stories and consumers storing more private information
on the internet, the fear of theft is becoming a major public concern, not
only financial but informational from the companies they have accounts
with.
Code: Safety
“The cyber threat to our nation is one of the most serious economic and
national security challenges we face.”
President Barack Obama
The Wall Street Journal
“Apple, Facebook, Microsoft and other tech firms are taking a stand against
data requests from government agencies. The companies are hoping to pro-
vide more transparency by disclosing such requests from law enforcement
and other government entities”
The Washington Post
Issues of privacy and security are a growing concern for consumers and man-
ufacturers as we progress towards the “internet of things”
Stephen Ollerenshaw
Technology Law Alliance
7. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
BioZen
United States Department of Defense
Application developed by United States Department of Defense
“The system [transmits] real-time data from the heart, respiration, skin
responses, temperature, blood chemistry, and brain waves ... from wearable
sensors to a smartphone.”
-CNBC
Code:
Specialization
Devices like BioZen are taking Technology we’ve already integrated
and adding new features to it. In these cases, the tranferance to a
new technology is more streamlined as their new technology is being
accessed and functioned the same as the old.
8. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
The Dash Headphones
by Bragi
“They’ll sit subtly in your ear, unlike other wearable headgear such as
Google Glass.”
Mashable.com
Codes:
Functional Subtlety
Measures heartrate, speed, body temperature, step numbers,
and calories burned without being visually obstructive.
Leading Too / From -
Bragi takes the classic technology of headphones and gives
them additional benefit and use, combining the everyday act
of music and the technology to monitor fitness.
9. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
Korea Company LG is joining the wearable tech market with it’s new G watch,
that connects seamlessly with your andriod phone and gives a preview ver-
sion of phone activity including the ability to respond, read and surf the con-
tents of your phone from your wrist.
The G Watch is an example how, companies with less manufactoring power,
are tweaking their designs and offerings to enter the wearable tech market.
The G Watch - LG
Codes:
Convinience
The LG G watch, due for release at an undisclosed
date this summer, looks more like existing wearables
like the Pebble Watch and Samsung Gear 2 than its
Android Wear sibling, the Moto 360.
LG.COM
10. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
Subculture: The Casual User
Perception
- Price conscious
- Wait to see
- Intuitive
- Unintrusive
Dynamics
- Product develops with average consumer needs
- Concerned w/ expert approval
Consumer Profile
Late Adopter
Name: Tom
Value: Social and professional
Age: 27
Gender: Male
Occupation: Chef / Kitchen manager
Views on tech: Uses it for business, must be reliable
11. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
Perception
- Eager to test new developments
- Demands transparency
- Wants realistic applications
Dynamics
- Extremely knowledgable
- User-generated reviews and transparency checks
- User Submitted / Influenced technological
developments (through apps, cracks, hacks...)
Consumer Profile - Early Tech Adopter
Name: Greg
Age: 22
Gender: Male
Occupation: Computer / Coding Related
Stake in Tech: Follower of progression
Value: Helps spread to mass market
Subculture: Tech-Enthusiasts
12. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
Market Analysis
Currently
- Shift from Functional Utility
- Implement simple + subtle design to promote consumer interest
- Remember privacy issues
Threats
- Decreased satisfaction with the Internet
- High Competetive Market
“They all seek, “the next big thing”, preferably one or more emerging, potentially-huge
markets that can leverage the skills they have honed in such things as mobile phones and
their services.”
DR PETER HARROP
BusinessWeekly
13. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
History / Bio
- Founded 1976
Current Offerings
- Simple technology
- Understated design
- Product connectivity
Current Developments
- Wearable Technology
- Smartphone war
Current Threats
- Saturated Market
- Maintaining competitive
Apple Overview
Company Health / Assets
- Market Position - #1
- Worth $203 Billion
- Loyal consumer base
Consumer Perception
- Gold standard
- Inuitive
- Uncomplicated
- Strong brand heritage
14. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
What they’re doing
- Headphone Heart Monitor
- Rumored Watch
- Potential Nike collaboration
- Beats by Dr. Dre acquisition
How is it a Progression
- ’Life Tailored’ Device Usage
Strengths
- High Market Share
- Consumer Trust
- Business Partnerships
Threats
- Increased competition
Apple in Wearable Tech
* http://advertisinghealth.co.uk/apples-next-headphones-track-heart-rate-blood-pressure-leak-claims/
15. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
Insights for Apple
The Consumer
- Individual not looking for mass market
- Informational equivelant to productive
- Wants seamless intergration between digital & physical
The Market
- Companies simutaneously connect smartphone and
wearable tech
- Intergration between current technology and advacements
The Competition
- Start ups can produce & change more quickly
- New technology for specific hardware refines market
- Different companies better equipped to market to niche groups
16. History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client
Recommendations for Apple
Recommendations
- Keep current market trends in mind
- Design with for functional devices with seamless integration
- Move from social to practical or functional
Where We Can Improve
- Specialized products
How to Compete
- Partnerships
- New Technology
- Market to Niche Subgroups
17. Thank You
James Cooper & Frankie Williams
History
Trend Forces
Sourcing
Subculture
Hypothesis
The Market
Our Client