The document discusses a report prepared by Trimurthi Marketing Services (TMS) analyzing the market for NS Chemicals' new environmentally friendly detergent called SOFTWHITE. TMS estimated that SOFTWHITE could earn profits of Rs. 100 lakh or Rs. 200 lakh depending on market conditions and the advertisement budget being small or large. One director, Suma, suggested conducting a quick survey of 20 households to get a first-hand understanding of market response before deciding on the advertisement budget. Mr. Kumar must now determine whether to follow TMS's recommendation or conduct Suma's proposed survey.