Post Coronavirus Marketing Plan Guide For Tire & Auto Repair Shops

1Post Coronavirus Marketing Plan Guide For Tire & Auto Businesses
Post
Coronavirus
Marketing Plan
Guide For Tire &
Auto Businesses

1| Happening Now – A
Snapshot Of May 2020
2| Key Questions We’ll Tackle
In This Guide
3| Current Economic Environment For The
Automotive Industry
4| What Do The Shut Down and Job Losses
Mean For The Auto Service Industry?
5| Travel and Changing Consumer Behavior –
Its Impact On Tire & Auto Service Businesses
6| What Can Tire & Auto Businesses Do To
Capture This Increasing Demand?
12| 8 Mostly Digital Recommendations Tire & Auto
Service Businesses Can Implement Immediately
21| Recommended Marketing Channel And Budget
Breakdown By Tire & Auto Service Business Size
26| Addressing Cash Flow Concerns For Tire & Auto
Service Businesses
27| About Conceptual Minds
Table Of Contents

Marketing Plan Guide for Tire & Auto Businesses
Copyright © 2020
Published by Conceptual Minds, Inc.
2221 S. Clark St.
Arlington, Virginia 22202
877.524.7696
All rights reserved. Except as permitted under U.S. Copyright Act of 1976, no
part of this publication may be reproduced, distributed, or transmitted in any
form or by any means, or stored in a database or retrieval system, without the
prior written permission of the publisher.
Design by Conceptual Minds, Inc.
Visit our website at conceptualminds.com

Happening Now – A
Snapshot Of May 2020
COVID-19 (coronavirus) is affecting all of mankind across the
globe, like never before. Much of the world (including the
United States) was shut down with some type of shelter-in-
place order. This multi-month shutdown has had a dramatic
psychological and financial impact on American businesses,
consumers, and our way of life.
Luckily, in spite of the nationwide shutdown, the tire & auto
industry had been deemed “essential” by the U.S. federal
government. Even though auto repair businesses saw traffic
and revenue declines in the 30-70% range, many were able
to keep the lights on.
Of course, operating at a significant
loss is a challenge for any business.
So, assistance through Small Business
Association programs, such as the
Paycheck Protection Program (PPP),
is critical until economic activity can
resume at full speed.
The good news is that “flattening of the curve” is well underway
in the U.S., and state and local governments have begun
planning to reopen local economies. As that happens, the
question on the minds of most business operators is – now
what?

To help tire & auto service businesses prepare for operations in
a post-pandemic U.S., the Conceptual Minds team created this
marketing plan guide. Our goal is to equip auto repair owners
and operators with the resources you need to plan for the “now
what.” In this guide, you will find step by step, guidance and
recommendations on creating a winning marketing plan to
help your auto service business thrive in 2020 and beyond. In
addition, reading this guide should also help you answer the
following questions:
• How has the world changed since the early cases
of COVID-19 were detected in the U.S.?
• What will economic activity look like for the
remainder of 2020?
• How will consumer behavior differ in the post-
coronavirus world?
• What will be the state of driving and the auto repair
industry in 2020 and beyond?
• What changes should tire & auto businesses be
making to their business in order survive and
flourish in the post-coronavirus world?
Key Questions
We’ll Tackle In
This Guide

Chances are that some portion of the furloughed and laid
off employees will be recalled. However, certain industries
includng travel, hotels, and restaurants, will continue to have a
tough time.
Additionally, some analysts are predicting a slow economic
recovery. Although projections vary significantly, there’s some
consensus around the fact that 2nd and 3rd quarter are going
to be fairly bad and the U.S. may begin to see some level of
recovery in Q4 of 2020 and Q1 of 2021.3
The ongoing shutdown is having a significant impact on
employment. In fact, as of May 14, the unemployment numbers
in the U.S. have reached over 36 million. This is more than the
total number of jobs that were created since the Great Recession
of 2008/2009.1
Until the shutdown ends across the U.S., these numbers are
expected to keep rising. So, the question on everyone’s mind
is, what will happen once we open back up?
Current Economic Environment
For The Automotive Industry
Increase
Decrease
No Change
Unemployment Trend
Source: Fastcompany.com

Post Coronavirus Marketing Plan Guide For Tire & Auto Businesses 4
down from an estimated 16.8 million prior to the pandemic.
The new forecast includes retail sales of about 11.3 million to
12.5 million cars and trucks.5
In addition, social distancing
requirements are likely to keep people away from using car
sharing services, such as Uber, for some time to come.
Fortunately, there is some good news to report for tire &
auto service businesses. The decline in car sharing and new
car buying is likely to increase demand for used car sales
and tire & auto service businesses through 2020 and well
into 2021. The remainder of this guide includes specific
steps and recommendations to help auto repair owners and
operators capitalize on this increased demand by creating
and executing a marketing plan.
The IHS Markit forecast for the U.S. market predicts a sharp
consumer-led recession for 2020. Even with the announced
financial support from the U.S. federal government, the
auto market will experience a big dip in demand. IHS Markit
forecasts 2020 U.S. auto sales to be 14.4 million units, down
by at least 15.3% year-over-year. For the U.S., it means a
volume downgrade of 2.4 million units for 2020 from prior
forecasts.4
While April 2019 sales are up 11% from March, J. D. Power
predicts a 50% drop for the month compared to this time
last year. As for total sales in 2020, J.D. Power now expects
between 12.6 million to 14.5 million vehicles will be sold,
What Does The Shut Down And Job Losses
Mean Specifically For The Auto Industry?
Auto Sales
“As for total sales
in 2020, J.D. Power
now expects 12.6
million to 14.5
million vehicles will
be sold, down from
an estimated 16.8
million prior to the
pandemic.”
Mar, 2020
Apr, 2020
May, 2020

The world has come to a complete shutdown and the transportation
sector has been especially hard-hit by the coronavirus. Consumers
have stopped getting on airplanes, cruise ships, trains, local trains,
buses, and even ride sharing services such as Uber, and Lyft, as
well as other options such as bikes, mopeds and scooters for rent.
McKinsey & Company predicts 50-70% demand decline in airline
traffic in 2020, indicating that the best case for the industry’s
recovery will be by 2022 at the earliest.10
All these things mean, people won’t be traveling far for the next
12-18 months and, they won’t be using public transportation for
a while. As a result, they are likely to rely more on their personal
vehicles for shorter trips and for day-to-day commute! More trips
mean more miles driven, and as we discussed previously, the
consumer’s reliance on current vehicles should mean even more
consumer need for vehicle service.
All of this should bode well for the tire & auto industry!
Travel and Change
In Consumer
Behavior – Its
Impact On Tire
& Auto Service
Businesses

What Can Your
Tire & Auto Business
Do To Capture This
Increasing Demand?
There are five initial steps your business needs to
take in order to create a solid foundation for your
marketing plan. In this section, you will find guided
instructions and specific examples to help you
execute each step.

Step 1.
Set Your
S.M.A.R.T Goals
Before anything else, you will need to set one or
more goals your marketing plan will aim to achieve.
Setting S.M.A.R.T (Specific, Measurable, Actionable,
Relevant, and Time-Bound) goals is key to ensuring
that the remaining components of your strategy will
allow you to reach each goal you set.
Here are some examples of goals you may want to consider:
Increase car count by 15% each month
Increase Average Repair Order (ARO) by 10% in 2020
Increase review volume by 100 reviews on Google
in 2020
Increase call volume by 30 calls per month
Increase web leads by 15 leads each month

Identify Your
Target Audience
After setting your S.M.A.R.T goals, you need to consider your
target audience (i.e., who is your target customer?). This step is
key to ensure the messaging you create and channels you select
to execute your marketing plan are cost-efficient and effective.
By understanding and specifying your target audience, you will
limit any wasted dollars on generic marketing efforts that are
not set up to reach your priority customers.
This effort requires diving into your shop management system
data. Pouring through this data can help you identify your best
customers by demographics and also help you understand
possible missed opportunities.
Step 2.

Once you have your S.M.A.R.T goals and target audience, it’s
important to identify metrics or Key Performance Indicators
(KPIs). These KPIs will help you measure and maximize the
success of your marketing plan. Some of these KPIs can be
defined based on your basic understanding of your business,
while others may require some in-depth analysis.
Establish Your
Key Performance
Indicators (KPIs)
Step 3.
Here are some examples of KPIs you may want to consider:
Number of visits to the website
Total number of leads generated on the website
Number of web leads generated from PPC on the web
Total number of phone calls generated for the brand
Number of leads converted into a paying customer
Of course, the KPIs you select can vary by channel and can be as broad
or granular based on your business goals and available resources. The
most important thing to keep in mind is ensuring you have systems in
place to track each KPI you select.
Source: contactpigeon

For additional insight on how to navigate marketing in a downturn and
planning an effective marketing budget, we recommend reviewing two
resources from Harvard Business Review.
1. How to Market in a Downturn – goes into significant detail about
consumer psychology and different types of customers that may exist
and how to market to each category of customer through the downturn.
2. Roaring Out of Recession – focuses more on the marketing tactics
successful companies follow through the recession and how they come
out stronger when times become good.
Our team recommends taking a strategic approach when thinking
about your marketing investment. Most often, you will find that doing
the opposite of what most of your competitors are doing (i.e., investing
vs. cutting) will help you get ahead of the curve. Of course, we are not
suggesting that you funnel your entire budget into marketing; however,
what you shouldn’t do is cut it out altogether.
Setting aside a budget for marketing efforts is probably one of the
toughest parts of operating a business in a challenging environment.
For most business owners, the natural reaction is to conserve cash
and cut spending in as many areas as possible. Marketing tends to be
at the forefront of these cuts for many businesses. However, history
suggests that taking this hacksaw approach doesn’t bode well in the
long-term for most businesses. In fact, businesses that take a surgical
and tactical approach with conducting nips/tucks are likely to be
much more successful.
There are many ways to calculate the best marketing budget for
your business goals and resources. One simple rule of thumb you
can use as a starting point is following the industry standards based
on your annual revenue. In the retail category, it is recommended
that you invest at least 5% of your overall revenue into marketing to
sustain your business. If you are looking for aggressive growth, that
percentage can be as high as 8-10%. Generally, in this COVID-19
(coronavirus) environment, an ideal marketing investment for most
auto service businesses should be around 5% of their annual revenue.
Set Your Marketing Budget
Step 4.
Established
Companies
new
Companies

Image Source: corefactors
However, consumers do believe that it shouldn’t be business as usual
for marketers and advertisers. 78% of consumers believe that brands
should help them in their daily lives. 75% say that brands should inform
people of what they’re doing, and 74% think companies should not
exploit the situation.8
Based on these consumer behavior trends, tire & auto service
businesses will need to prioritize certain channels (some digital) as an
essential part of their marketing plan. Each channel will also require
its own set of messaging and dissemination strategies that focus on
changing the consumer expectations highlighted above.
The next section of this guide provides eight recommendations on
mostly digital channels, messaging, and dissemination strategies
that auto repair businesses can leverage as part of their marketing
plan. These recommendations are informed by the emerging
consumer trends highlighted above and our teams’ 12+ years of
automotive marketing expertise.
Once you set your S.M.A.R.T goals, target audience, KPIs, and budget,
it’s time to identify the best marketing channels to reach your audience
and achieve your goals. Taking a multi-channel approach is generally
best to maximize results; however, it is equally important to keep
consumer buying behavior in mind during these unprecedented times.
Coronavirus is expected to change consumer behavior for the
foreseeable future. For example, over half of U.S. consumers are now
practicing social distancing as part of their daily routine. As a result,
more Americans are pivoting to online research and purchase options
whenever possible. SEMrush – an authority in organic search data –
confirms that this trend includes auto consumers, reporting a 74.5%
spike in search volume for the auto and vehicles category.7
Interestingly, according to a survey of 35,000 consumers by Kantar,
only 8% of consumers feel that brands should stop advertising through
the COVID-19 crisis.
According to Kantar, only 8% of consumers feel that brands
should stop advertising through the COVID-19 crisis.
Identify Marketing Channels
Step 5.

8 Mostly Digital
Recommendations
Tire & Auto Service
Businesses Can
Implement
Immediately

1) Create And/Or Update Your
Google My Business (GMB) Page
When researching potential auto service providers, many consumers
start with search engines such as Google. One way to ensure your
business appears at the top of Google’s search results is by creating
and optimizing a Google My Business (GMB) Page. This is a free and
low-effort opportunity for auto service businesses to reach and attract
local customers seeking for their services or inputting their specific
company name.
In addition to creating this page, it is critical to ensure the information
listed about your business is up-to-date, especially your physical
address, phone number, website URL, and hours of operation. Finally,
in order to maximize the value of this channel, it’s critical to leverage
Search Engine Optimization (SEO) to ensure your page includes the
most relevant keywords for your target customers.

2) Create And/Or Update Your
Yelp Page
Just like the GMB page, creating and updating your Yelp profile
page is another free and low-effort way to get in front of customers
seeking for your services. In fact, with a Yelp Profile, your business has
the potential to reach even more consumers, by appearing in both
Google and Yelp search results.
Similar to GMB pages, effective SEO is essential to ensure your Yelp
profile shows up in the top results for Google and Yelp searches.
Here are 7 tips on how you your auto business can optimize your Yelp
profile.

3) Improve Your Online
Credibility By Collecting And
Managing Reviews
After optimizing your GMB and Yelp profiles, it is critical to monitor
and actively manage customer reviews posted on these pages.
Consumers are regularly seeking out customer reviews of businesses
on credible 3rd party sites like Google and Yelp. The reviews
about your business on these pages are often a key deciding factor
informing a consumer’s decision between you and your competitors.
These types of searches will only increase in the coming months as
consumers consider independent repair facilities as alternatives to
their dealers.
If you are not actively pursuing your current customers to review
your business after each transaction, you are missing out on a big
opportunity! And, if your efforts requesting reviews are being done
without leveraging text messaging, then it’s likely you are only
enjoying lukewarm results. In addition to proactively requesting
reviews, responding to customers on these sites, particularly those
posting negative reviews is equally important. While it is difficult to
prevent any negative reviews about your business, being responsive
and offering solutions can help prevent the loss of your current or
potential customers.
In case you are unaware, there are now platforms that connect with
your shop management system and automatically send out review
requests. These platforms are helping businesses generate 500%
more reviews compared with relying solely on email marketing!
Here’s a quick article on this topic.

4) Improve Your Website
Your website is your best salesperson that works 24/7, can talk to hundreds if not
thousands of consumers each day/week/month, and doesn’t ask for benefits or call in
sick. Now more than ever, particularly with social distancing norms, most consumers’ first
interaction with your business will be by way of your website. As a result, your website
should be a top priority when considering channels to focus on as part of this new
marketing plan.
Auto service business owners should start by considering whether their current website
is equipped to serve as your primary lead generation and conversion tool. If the answer is
no, investing in your website should be a top priority within your marketing plan.
While you assess the overall website, we recommend updating your site immediately to
let visitors know that you are open and what you are doing to keep your customers and
employees safe. To help you out, the Conceptual Minds team has developed some free
banners for tire & auto businesses. All you have to do is copy and paste a few lines of
code to post these on your website. No developer needed.
Download FREE Coronavirus Banners Today

5) Invest In Pay-Per-Click
Marketing
Pay Per Click (PPC) marketing is another channel that will become
increasingly important with the rise of social distancing and shift
towards digital consumerism. Launching PPC campaigns offers one
of the fastest ways to reach “ready to buy” customers actively
seeking for services or products your business provides.
And, the best part, with PPC, you only pay when someone clicks on
your ad and either visits your website or calls you!
In addition, data from Wordstream confirms that online conversion
rates for vehicle repair and maintenance are up 44%, meaning that
auto service consumers are likely to convert now, more than ever
before.6
This trend indicates the potential benefit of PPC for auto
repair businesses is on the rise. For auto service businesses looking
to limit wasteful spending and generate guaranteed results, PPC
is an ideal channel to include within your marketing plan. In case
you’re looking for even more proof, here for 7 more reasons why PPC
advertising makes sense for your tire & auto business.
“Wordstream confirms
that online conversion
rates for vehicle repair and
maintenance are up 44%.”

6) Invest In Email Marketing
When it comes to engaging with current customers, email is by far the
best marketing channel to consider. Using email offers businesses the
best return on investment (ROI) for the lowest cost.
If those facts weren’t enough, a recent study found that in the last few
months, email open rates increased by 25% week-over-week in retail.
Daily email open rates are also on the rise, increasing by 5-10% each
week. Another emerging trend shows that consumers have shifted
to using their desktop computers over mobile devices for email
communications.
These new consumer behaviors suggest that individuals are accessing
their email accounts more often, for longer periods of time, and with
less distractions.

$100
7) Offer Gift Cards
Gift cards are a great way to provide loyal customers with a way to
support your business, right away. By offering gift cards, customers
without an immediate need for auto services now have an option to
make a purchase.
In addition to contributing to your business, customers may also be
interested in buying gift cards for relatives, friends, or community
members in need of auto repair who are experiencing financial
hardship.

8) Invest In Awareness Creation
Many auto service businesses rely heavily on print marketing for
driving brand awareness. Often, taking advantage of mass media
channels like TV or radio is considered out of the question, perceived
by business owners and operators as being too expensive.
However, what if we told you businesses can successfully advertise
on TV for as low as a $1,500 - $2,000 per month, while reaching the
majority of their target audience? In fact, buying advertising in an
economic downturn will likely be even cheaper. More importantly,
leveraging mass media can help your business stand out by opting for
a less crowded marketing approach, while your competitors compete
with each other in the most common used marketing approaches
available.
Buying mass media advertising was already scary for many, but now
it has become even more complicated since the ways you can buy TV,
radio, etc., are growing exponentially. Working with a knowledgeable
team can help you navigate the complex world of mass media and
identify and take advantage of the right opportunities available in
your marketplace.
Did you know? Businesses can
successfully advertise on TV for
as low as $1,500 - $2,000 per
month.”

21Post Coronavirus Marketing Plan Guide For Tire & Auto BusinessesMarketing Plan Gu
Recommended
Marketing
Channel
And Budget
Breakdown By
Business Size
Before making your final
selection of channels best suited
for your marketing plan, tire
& auto businesses should also
consider their budget and size.
In the next portion of this guide,
we offer recommendations
for the right mix of marketing
channels and budgets for single
versus multi-location businesses.

Single Location Businesses
This graph highlights our recommendations for the marketing
channels that single shop owners and operators should consider.
Digital , 46.4%
Print, 47.6%
Email, 6.0%

Single Location Businesses
This graph showcases recommended budget breakdown by specific
marketing channel that we recommend for single shop owners and
operators.
Digital Website, 6.0%
Digital Pay-per-click, 23.8%
Digital Search Engine
Optimization, 6.0%
Digital Reputation Management -
Yelp/Google, 7.1%
Digital Facebook, 3.6%
Print Direct Mail, 35.7%
Print Coupons, 11.9%
Email Email Marketing/Marketing
Automation, 6.0%

Digital , 32.4%
Print, 28.1%
Email, 5.6%
Mass Marketing, 33.8%
Multi-Location Businesses
This graph highlights our recommendations for the marketing
channels that multi-location operators and owners should consider.

Multi-Location Businesses
This graph showcases recommended budget breakdown by specific
marketing channel that we recommend for multi-location owners and
operators.
Digital Website, 2.9%
Digital Pay-per-click, 16.9%
Digital Search Engine
Optimization, 4.2%
Digital Banner Marketing, 1.4%
Digital Reputation
Management - Yelp/Google,
4.2%
Digital Facebook, 1.4%
Digital YouTube, 1.4%
Print Direct Mail, 16.9%
Print Coupons, 9.8%
Print Magazines/Newspapers,
1.4%
Email Email
Marketing/Marketing
Automation, 5.6%
Mass Marketing Broadcast TV,
3.5%
Mass Marketing Cable TV,
20.5%
Mass Marketing Radio, 7.0%
Mass Marketing Internet Radio,
2.8%

If your tire & auto business relies heavily on revenues from third-
party insurance companies, dealers, and municipalities, then you
may be concerned about the slower than normal payments from
these organizations.
In order to prepare for this shorter-term cash crunch, our friends
at Aftermarket Matters recommend trying conventional financing
through banks, brokers, lending institutions, and government-
guaranteed loan options through the Small Business Association
(SBA) 7a.9
Another approach they recommend is to recapture cash flow by
financing your accounts receivable. This opportunity certainly
has pros and cons, but it can be a worthwhile alternative for
shops with healthy margins.
We hope the information provided in this guide is helpful to
you and your business in these challenging times. Please don’t
hesitate to reach out to our team of tire & auto service marketing
experts with any questions or inquires for additional support.
You can find more information about the Conceptual Minds team
and how to contact us on the next page.
Addressing Cash
Flow Concerns For
Tire & Auto Service
Businesses

Our Story
Since opening our doors in 2016, our focus has been helping
tire & auto service businesses market smarter and grow faster. At
Conceptual Minds, we love helping companies that typically don’t
have the biggest marketing budgets or robust marketing support. By
implementing the right marketing resources and expertise, we help
our clients unleash their potential for tremendous growth, which they
often didn’t think was possible prior to partnering with us.
Our Founder-in-Chief
Conceptual Minds was launched by Taran Sodhi - a seasoned tire &
auto industry veteran. Before launching Conceptual Minds, Taran had
the opportunity to hone his skills in a variety of roles at several large
and small corporations. He spearheaded operations at a large airline,
helped launch several disruptive start-ups, and made waves as an
independent marketing consultant. During his career, Taran has led
customer service, operations, sales, and marketing across multiple
consumer-facing industries. He’s practically lived the movie Planes,
Trains, and Automobiles.
Taran decided to start Conceptual Minds to focus full-time on his true
passion – helping businesses reach new heights by unleashing their
full marketing potential. With over a decade of marketing experience
and an MBA to boot, he wanted to share his expertise with smaller,
local businesses often overlooked or discounted by the big marketing
players. Over the last 4 years, Taran has been building a team that
is helping propel tire & auto shops across the U.S. to the top of their
respective markets. Needless to say, he’s never looked back and
continues to move Conceptual Minds on a path to success.
About Conceptual Minds

.
Conceptual Minds was founded on the idea that powerful and effective marketing
solutions should be accessible to local small and mid-sized businesses who matter
within the communities they serve. In order for our team to provide our clients with
the best possible value for their marketing investment, we focus on following beliefs:
Our Core Beliefs
We treat your money
like it’s our money.
We know you can’t afford to waste
money in areas where it won’t deliver
results and offer up solutions proven
to do just that, always up front with
options, never leaving you guessing.
We think outside the
box (and your industry).
We get big ideas from the top leaders
in marketing and use our expertise
in your industry to create powerful
solutions, often leaps and bounds
ahead of your direct competitors.
We’re all about client
transparency and education.
We don’t believe in withholding information
or leaving you out of decision making and
will always keep you informed on what’s
working, what isn’t, and what’s next.


Tire & Auto Service Focused
Consultancy Founded by Taran Sodhi:
• Executive with 12+ years of tire &
auto industry and start-up experience
• Marketing Contributor for Tire Review
and Traction News and Top Shop
Judge – Tire Review
Strategy and ROI focused Consultancy:
• Team with 30+ years of combined
experience creating, evaluating, and
managing marketing campaigns
• Consistent return on investment
(ROI) focus
• Google certified
Partner and Customer First
Approach:
• Instead of keeping our secrets to
ourselves, we love sharing our
expertise with our customers
Award Winning – 8 National and
International Awards In The Last 3 Years:
• Won an international award in the best
integrated campaign for automotive
industry category in 2018
• Website Design and Development
awards (1st and/or 2nd place) in 2017,
2018, and 2019
• Nominated for best newcomer for
Eloqua/Oracle marketing automation
platform for automotive
What Makes
Conceptual Minds Different?




Help us make this guide even better!
We want to hear from you. If you have any
suggestions to improve this resource, please
drop us a line: info@conceptualminds.com

Digital:
• Pay Per Click (PPC) Management
• Banner Marketing
• Website Design
• Website Optimization
• Marketing Automation and Email
Marketing Management
• Search Engine Optimization (SEO)
Branding:
• Store Design Creation
• Logo Creation
• Spectrio Screen Designs
• Web Banner Designs
• Email Design
• Infographics Design
Print:
• Discounted Valpak Buys
• Valpak and Valassis Design
• Newspaper and Magazine Ad Design
• Discounted New Mover Buy and Design
Mass Media:
• TV and Radio Commercial Production
• Cable TV and Broadcast TV and
Radio Buys
• Internet Radio Buys
Reputation:
• Reputation Management
• Review Profile Management
• Review Solicitation through Podium
• Discounted Podium Buys
Strategy:
• Car Count and Revenue Growth Centric
Marketing Plan Creation
• ROI Analysis by Channel
• Digital Strategy Creation
• Website User Experience and
Conversion Analysis
How Can We Help?






Our tire & auto service industry experts are capable of assisting in most areas of marketing. If you are currently using or considering any of
the following areas of marketing and are looking to either upgrade your efforts or improve performance, we would love to speak with you.

Ask For A Free Marketing Consultation
Need some expert advice before creating your post-
coronavirus marketing plan? Do you have questions about how
to get in front of more target consumers; how to stand out from
your competition; which marketing will get you the best return
on investment and increase car count?
Talk to one of our experts for answers to all your burning
questions. We’ll take a deeper dive with you and recommend
ways to:
• Increase car count
• Increase profitability
• Make your marketing more effective
States are beginning are open up, and consumers will be
seeking out your services very soon. Reach out today so you
can make these uncertain times into an opportunity for your tire
& auto business.
Schedule An Appointment Today
Or Call Us – 877.524.7696
Take The Next Step

Resources
1. https://www.marketwatch.com/story/coronavirus-erases-
almost-all-the-23-million-new-jobs-created-since-the-great-
recession-2020-04-16?mod=article_inline
2. https://www.cnbc.com/2020/04/09/this-map-shows-the-
states-that-suffered-the-biggest-job-losses-last-week-due-to-
coronavirus.html
3. https://www.marketwatch.com/story/why-the-us-
economys-recovery-from-the-coronavirus-is-likely-to-be-long-
and-painful-2020-04-22
4. https://ihsmarkit.com/research-analysis/coronavirus-impact-
on-global-auto-demand.html
5. https://www.cnbc.com/2020/04/22/U.S.-auto-sales-
recovering-amid-pandemic-but-still-significantly-down.html
6. https://www.wordstream.com/blog/ws/2020/03/18/
covid-19-google-ads-data
7. https://www.semrush.com/blog/ecommerce-covid-19/
8. https://influencermarketinghub.com/coronavirus-marketing-
ad-spend-report/
9. https://www.aftermarketmatters.com/columnists/auto-
repair-shops-will-recover-though-will-face-cash-flow-problems/
10. https://www.mckinsey.com/industries/travel-transport-and-
logistics/our-insights/coronavirus-airlines-brace-for-severe-
turbulence
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