by the help of this plan you can easily know about how to take personal decision for your business or as a student you can take some guidence about the marketing plan.

1. Power house
Name: Ahsan Amin
Submitted to :Mam shumaila

2. Content;
1)- Executive market plan summary .
2)- Current marketing situation.
3)- Target marketing strategy.
4)- Competitor.
5)- Swat analysis.
6)- Market segment.
7)- Market strategy/marketing mix
8)- Channel/distribution.

3. Marketing plan summary:
AM ltd is the company that provide a high quality power generator’s
in Pakistan .As the condition of Pakistan about the too much load
shedding all our the Pakistan ,we realize that there must be a some
power that beat this kind of problem easily.so,according to this our
company help the people to fight against that problem .so we are
going to introduce our first ever production and that is “POWER
HOUSE”.A high quality generator with a low voice ,power full engine
and a bettery,cheapeast cost as compare to our competitor.
1)-

4. Current marketing situation:2)
AM ltd a new company in the electronics' industry that make’s a
high quality generator. Right now in Pakistan there are many co.
made high quality generator and we are jumped in a growing marke
where there are many gapes to avail the opportunity. Many co. as
they are our competitor in Pakistan , they have many
resources ,new technology, experience Staff, qualified labor's to
provide a good service to its customer. They have goodwill in
Market.
Target marketing strategy3)
This is :”Differentiate target marketing” where we can
Easily differentiate in size,colour ,quality, sound etc.

5. COMPETITORS:
Company who directly target your customers.
The marketing concept states that to be successful, a company
must provide greater customer value and satisfaction than its
competitors do.
Power house will face a tough competition with jasco,gasco
and many other company, while it faces a little competition
with the local manufacture etc. The local producers hardly affect
the sales of generators in the market.
There are different types of competitor in the market.
Close Competitor:
Jusco and gesso are close competitors. It means that both have direct competition in
the market, their products such as manufacture of generator are slightly substitute
for one another. Both the products can influence the market share of one another
through effective strategies.

6. Distant competitors:
UPS are distant competitors of one another. It means that their
products satisfy the same want but they are in indirect
competition with one another.

7. SWOTANALYSISOF powerhouse:
SWOT Analysis is also called situational analysis which
includes strength, weakness, opportunity and threats. SWOT analysis plays a
vital role in the growth of a business.
STRENGTHS:
High quality in life.
Suitable brand name.
Good/unique design.
Company has a very established name and a good reputation.
Strong research & development.
AM ltd will spends a lot of budget on its advertising.
Strong relationship with distributor.

8. WEAKNESSES:
AM ltd does not offer any sort of incentive or discount to its
retailer.
AM ltd target only high income family in their promotions.
Poor person cannot reach to its rate.
OPPORTUNITIES:
Increase in sale of generator because of load shedding.
Population growth.
Flexible Government policy.
AM ltd have enough funds to expand their business in
Pakistan.
The company may also diversify its business in some other
potential business.
Increased interest of people in musical groups, cultural
shows and sports has provided an opportunity for AM ltd to
increase its sales through them.

9. THREATS:
The main competitor of the company is the Jasco and gasco.
Low purchasing power of the people’s.
Law and order situation has a great impact on company sales.
High inflation in the Pakistan.
Increasing interest rate.

10. MARKETANALYSIS:
MARKET SEGMENTATION:
AM ltd perfect divide the target market in to different groups. They may differ
in wants, resources, locations and buying practices. Through market
segmentation companies can be reached more efficiently and effectively with
products and services that match their unique needs.
AM ltd Segmentation is done on the basis of following factors

11. GEOGRAPHIC SEGMENTATION:
In geographic segmentation, Power house market is sub divided on the basis of
area.
Region: Regional differences exist in respect of demand for products. For
example, power house buyers from Sindh are different from the buyers in Punjab.
Urban/Rural: There are differences in buying behaviour of urban and rural
customers. Accordingly, Power house marketing strategies designe depending
upon their likes, dislikes, moods, preferences, fashions.
Locality: Power house buying is also reflected by the locality within a
 particular city. For instance, there are differences in terms of buying
patterns of people residing at Korangi and Defence, within a city.
DEMOGRAPHIC SEGMENTATION:
Company study power house market at the different aspects of population. Markets can
be divided on demographic factors like income ,family size etc. The various demographic
factors are :
Income: Power house Buying patterns depends on income of the consumers.
Family Size: Minimum every family has its own generator for using own benefit. If the
family size is small or large what so ever.

12. MARKETINGSTRATEGIES:
PRODUCT:
“ Power house ‘’ best generator all around the Pakistan.
PRICE:
The amounts of money charged for a product (Power house). Price of product
should be that which gives maximum benefit to the company and which gives
maximum satisfaction to the customer.
Following factors kept in mind while determining the pricing strategy.
a) Price should be set according to the product demand of public.
b) Price should be that which gives the company maximum revenue.
c) Price should not be too low or too high than the price competitor is charging
from their customers otherwise nobody will buy your product.
d) Price must be keeping the view of your target market.

13. Rates:
1 kv -----------------------------------RS. 16000/-
2 kv------------------------------------RS. 25000/-
3 kv---------------------------------RS. 34000/-
4 kv---------------------------------RS. 43000/-
5 kv---------------------------------RS. 55000/-
PROMOTIONS:
In Pakistan Jusco and gesso is the most liked generator especially by high
level income family for this reason they started monitoring the habits of the
generation. Every one crazy for cricket so we can get the customer by the
help of these craze.

14. The power house company has after doing research will also has introduced
different size of generator at lowest price for low income family that can easily
afford.
Frequency of the power house ads varies from time to time.
chennel/DISTRIBUTION:
The power house uses the following two channels for the distribution of their
products.
INDIRECT DISTRIBUTION:
In indirect distribution involves agency holders (Franchises).
DIRECT DISTRIBUTION:
The factory vehicles operate & selling generator.