Addressable Marketing
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The document discusses how to measure the success and effectiveness of customer retention marketing campaigns. It recommends:
1) Choosing the right key performance indicators (KPIs) to measure outcomes, such as purchase rate, average spend, that are relevant to campaign objectives.
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Client retention and increasing brand awareness are important for business growth. Various marketing techniques can be used at low cost and with good ROI, including:
- Analyzing customer data to better target existing clients through personalized emails, newsletters and campaigns.
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- Creating targeted databases and marketing strategically to these segmented groups through mail, SMS and telemarketing to attract new clients cost effectively.
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3. Strategyzer’s Business Model Innovation
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5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsHow to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
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Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
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Company Valuation webinar series - Tuesday, 4 June 2024
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Authentically Social by Corey Perlman - EO Puerto Rico
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Social media for business Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
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Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
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-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
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Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Organizational Change Leadership Agile Tour Geneve 2024
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Addressable Marketing
- 1. Experian powers the global shift towards Addressable Marketing
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- 7. Addressable =∑ of marketing’s key components Better online advertising! Financial discipline Direct marketing principles Customer data & insight Media & campaign planning Machine-based optimisation
- 11. © 2011 Experian Information Solutions, Inc. All rights reserved.