The Phoenix Team is a critical infrastructure management company seeking new market opportunities for its wildfire prevention system amidst global market challenges. The company plans to adopt a market-based funding model and enter developed markets first, focusing on managing system integrators effectively. Various action plans are outlined for market entry, funding acquisition, and monitoring, with a long-term goal of becoming a dominant player in the critical infrastructure sector.

1. PHOENIX
TEAM

2. Case Background
Critical Infrastructure
Management Company
Looking for New
Market
Opportunities
Flagship Product-
Wildfire Prevention
System
Problems in
Global Market

3. Core Issue
Choosing The Right Business Model
Market, Funding, Collaboration

4. Ansoff Matrix
M
A
R
K
E
T
M
A
R
K
E
T
P R O D U C TP R O D U C T
Existing
Market
New
Market
Existing
Product
New
Product
Market
Development

5. 1 2 3 4
4C Analysis
Company
Customer
Competitor
Collaborator
Wildfire Surveillance
System
Focus on seven core
infrastructural sector
Helpsoft Industry Co. LtdInterested in
Our Product
Different Conditions
in Global Market
GDAF
System Integrators
YAAN Tech Co. Ltd
Dajiang Innovations
Technology Co. Ltd

6. Alternatives
1 32
Choosing the
Right Funding
Timeline
Managing SI in
Right Manner
Entering in
Suitable
Market

7. Big Idea
The “RIGHT” Strategies
1. Market Based Funding Collection
2. Managing SI Based On Market
3. Targeting the Developed Countries First

8. Example: Australian Market ($3,00,000)
Raising Funds Depending On Market Entrance
Action Plan (Funding)

9. Independent Installation & Maintenance in Developed
Countries
Managing SI in Developing Countries
Action Plan (Managing SI)

10. Later Entering in Developed Market like Australia etc.
Establishing in China Market First
Action Plan (Entering Market)

11. Challenges & Feasibility
Feasibility
Challenges
Adequate
Funding
in Time
Installation in
Developed
Countries
Offer from
Angel
Investors
Through
Goodwill &
Social
Network

12. 2months performance check in
local market & four months in
global market
Total Quality management
focusing on Technical aspect
Monitoring and
Evaluation

13. 1 2 3 4
Timeline
6 Months
1.5 Year
Entering into monitoring systems
for oil and gas pipeline and
roads and bridges
5 Years
Expansion on local markets and
networking and funding on developed
markets
Ensuring Entrance in
the 5 countries
2.5 Year
Being a dominant player in the
critical infrastructure sector

14. Contingency Plan
ENTERING MARKET OF “Suitable Areas Of
Application”.

15. TAKE AWAY