This document outlines a business case competition for a telecommunications company looking to rebuild trust in the Canadian market. It identifies trust as the core issue and recommends a "3G strategy" of Gain, Grab, Grow to gain new customers and market share, grab opportunities in new business segments, and grow to become the dominant player by 2020. Key elements of the proposed action plan include investing in technology research, expanding rural infrastructure and retail/enterprise solutions, and conducting marketing campaigns to improve the brand perception. Progress will be monitored and evaluated by a governance board, with contingencies in place if goals are not met.

1. HSBC-IBA BUSINESS CASE COMPETITION 2016
TEAM PHOENIX

2. HSBC-IBA BUSINESS CASE COMPETITION 2016
CASE OVERVIEW
3rd
In Global Mobile
Equipment Market
‘Glocalization’
Strategy
Strong Focus on
R&D
Trust Issue

3. HSBC-IBA BUSINESS CASE COMPETITION 2016
CORE ISSUE
BUILDING THE TRUST
To Sustain in the Market
Retain Investment
and
Revenue Growth
Consolidate
Market Position

4. HSBC-IBA BUSINESS CASE COMPETITION 2016
4C ANALYSIS
4321
Company
CompetitorCustomer
Collaborator
- Emphasize On Network Equipment
& Service Business
-Research Focus on Next Generation
Mobile & Cloud Computing
- Suppliers
-Enterprises
- End Consumers( Mobile
Phone & Tablets)
- Carrier
-Ericsson
- Nokia Siemens Network

5. HSBC-IBA BUSINESS CASE COMPETITION 2016
KEY SUCCESS FACTOR (KSF)
Ensuring Lower CostTo Broaden The Service
Ensuring A Strong Local
Presence
Regaining The Trust In
Market

6. HSBC-IBA BUSINESS CASE COMPETITION 2016
ALTERNATIVES
Total Focus
on Carrier
Segment
Proper
Integration of
All Strong
Business
Segments
1 2

7. HSBC-IBA BUSINESS CASE COMPETITION 2016
PROS & CONS

8. HSBC-IBA BUSINESS CASE COMPETITION 2016
BIG IDEA
3G Strategy
Gain, Grab, Grow

9. HSBC-IBA BUSINESS CASE COMPETITION 2016
ACTION PLAN (GAIN)
Make Ottawa A Silicon Valley- Invest in Tech
Companies, Venture Capital Research Institutes etc.
Govt.
People
External Governing Board for Investigation
Local Hire
Marketing Campaign- From Huawei, For You

10. HSBC-IBA BUSINESS CASE COMPETITION 2016
ACTION PLAN (GRAB)
Carrier Segment- Rural Infrastructure Building Leveraging
Low Cost
Enterprise Solution- Providing Entire Business Solutions for
SME and MNC
Retailing- Low and Medium End Phone & Tablet

11. HSBC-IBA BUSINESS CASE COMPETITION 2016
ACTION PLAN (GROW)
VISION 2020
5G Tech First in Canada- Cloud Computing
Biggest R&D Hub
Result From Investment

12. HSBC-IBA BUSINESS CASE COMPETITION 2016
CHALLENGE & FEASIBILITY
CHLLANGES FEASIBILITIES
Increasing
Competition
Negative Perception
about Chinese Brands
Shifting Our Focus
Through Proper PR
and Promotional
Activity

13. HSBC-IBA BUSINESS CASE COMPETITION 2016
MONITORING & EVALUATION
MONITORING EVALUATION
Monitoring through
Governance Board
Monitoring the business
of retail and enterprise
Failure to meet will result
in more internal control
Unsatisfactory Growth
will result in corrective
measures

14. HSBC-IBA BUSINESS CASE COMPETITION 2016
TIMELINE
4321
Promotional campaign
and PR activity
3-4 Months
1 year
Expanding our business
in retail and enterprise
sector and collaborating
with Telus
1.5 year
Setting up network in
rural areas and investing
in tech startups in full
fledge
4 Year
Dominant Player in all
the market sectors
6 Year
5
Vision 2020

15. HSBC-IBA BUSINESS CASE COMPETITION 2016
CONTINGENCY PLAN

16. HSBC-IBA BUSINESS CASE COMPETITION 2016
TAKEAWAY