Ted Littledale, Product Director at TV engagement metrics specialists SecondSync, wows with great data, well presented.

1. BROADCAST INTELLIGENCE

2. SOCIAL TV
750 Programmes per day
500,000 tweets per day
6 million Twitter users who tweet about UK TV
60% of UK twitter users

3. TWEETS ARE DE FACTO CURRENCY FOR SOCIAL TV ENGAGEMENT
Twitter is open
- Means we can measure it
- People want to be part of a shared conversation
- Not limited to those in our circle
Twitter is immediate
- Engagement is real time

6. TWEETS ARE DE FACTO CURRENCY FOR SOCIAL TV ENGAGEMENT
Twitter is open
- Means we can measure it
- People want to be part of a shared conversation
- Not limited to those in our circle
Twitter is immediate
- Engagement is real time

7. REAL TIME BUZZ MORE VALUABLE THAN BACKGROUND BUZZ
Qualitative data from real time is more interesting
- Able to map real time engagement peaks to event in the show
Realtime engagement more valuable to advertisers
- It’s the real time social audience that is exposed to advertisers

8. THE COMPLETE PICTURE
Need consistency to be able to gauge a show’s social performance
All the tweets about all the shows
Single onscreen hashtag can generate 10s of thousands tweets
Hashtags trend organically based on what’s happening onscreen
We are able to capture these automatically

9. #FAGASHBREATH
#FAGASHBREATH

10. LEADERBOARD

11. LEADERBOARD

12. LEADERBOARD

13. LEADERBOARD

14. LEADERBOARD

16. INSIGHTS

17. INSIGHTS

18. INSIGHTS

19. INSIGHTS

20. INSIGHTS

21. INSIGHTS

23. THE AMAZING DYNAMO - SOCIAL DRIVING TUNE IN

24. INSIGHTS

25. INSIGHTS

26. INSIGHTS

27. PREDICTIONS FOR 2013
- Social Media increasingly used to trail major campaigns
- Deeper integration of social into campaigns
- Social used as a springboard to viral
- Social Audience becomes a secondary currency in TV media planning

28. BROADCAST INTELLIGENCE
@secondsync