Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation was given by Bart Lacroix of 1% Club, and discussed the many aspects of open source marketing

1. On the 5th November the winner will be announced to
the 10 participating ideas. However as we will not
reveal who has won the Award till the 25th, we will ask
you to sign a non-disclosure agreement on the 5th
November.

2. On the 5th November the winner will be announced to
the 10 participating ideas. However as we will not
reveal who has won the Award till the 25th, we will ask
you to sign a non-disclosure agreement on the 5th
November.

3. OPEN
SOURCE
MARKETING.

5. TANZANIA

6. LINKEDIN
FACEBOOK YOUTUBE
HYVES
TWITTER
WEB 2.0 SKYPE
FLICKR WIKIPEDIA

7. INTERNATIONAL
CO-OPERATION
2.0

8. INTERNATIONAL
CO-OPERATION 1.0
1 TO MANY COMMUNICATION

9. INTERNATIONAL
CO-OPERATION 1.5
1 TO 1 COMMUNICATION

10. INTERNATIONAL
CO-OPERATION 2.0
MANY TO MANY
COMMUNICATION

12. INTERNATIONAL INTERNATIONAL
CO-OPERATION 1.0 CO-OPERATION 2.0
PLANNERS SEARCHERS
INSTITUTIONS PEOPLE
TOP DOWN BOTTOM UP
CONTROL TRUST

13. But what about the
digital divide?

16. OR A DIGITAL
LEAP FROG?

19. MOBILE REVOLUTION

20. CHEETAH GENERATION

22. PROJECT
PROPOSAL
ONLINE
REPORTING
ONLINE
FEEDBACK

23. 371 PROJECTS
64 COUNTRIES
256 FUNDED
9.580 MEMBERS
610.855 EURO

24. 1%SKILLS
1%EXPERTISE
1%TALENT
1%TIME
1%NETWORK

25. 1%CO-CREATION

26. 1%CO-CREATION

28. OPEN
SOURCE
MARKETING.

29. BART LACROIX
WWW.1PROCENTCLUB.NL
@BARTLACROIX
BART@1PROCENTCLUB.NL