The document discusses the evolving landscape of social TV and Channel 10's efforts to engage online audiences through various strategies, including social media interaction and video content. It highlights the importance of bridging traditional television with digital platforms to enhance viewer engagement and return on investment. Additionally, it notes emerging trends and tools that facilitate this integration, suggesting that social TV has significant potential to reshape the television industry.

1. The New Age of Social TV,
Are We there Yet?

2. Channel 10 In The Current
State
After seeking community feedback for over 7 months on what viewers like about channel 10
and what they would like to see we have not received a phone call or email= NO ROI

3. When our content is placed online we see a maximum return on investment. Over
80 thousand video's viewed. USA, Europe and Asia being the leading audience.
Our video's are shared and placed on other websites. Our videos and images
come up in Google search ranking. Online we have an ROI that we can see
and analyze, Giving us the ability to better market to our audience.

4. Today many large and small channels are bridging the gap between their TV and
online audience. Small stations can become giants online because the world now has access
to their content. With social media web users can now interact with your television content in
many different ways.

5. Trends and tools being used to bridge the gap between TV, social media and
your audience. The goal is the put your online audience on TV.
WDIV channel 4 does the
FaceBook fan of the day, placing
their FB fans on TV
creating audience crossover.

6. Trends and tools being used to bridge the gap between TV, social media and
your audience. The goal is the bring your online audience on to TV.
We are capable of streaming
mydetroitcable on our FB page.
Lunch time would be great to
stream the channel since people
spend a lot of time
online during that time.

7. Trends and tools being used to bridge the gap between TV, social media and
your audience. The goal is the bring your online audience on to TV.
TV interviews redefined; TV station KOMU is
now using the Google Hangout feature on a
daily basis. Why send a TV crew to interview
someone when you can pop up a video call on
Google Hangout. It looks and feel natural to the
average viewer. Beyond the cost savings, the
implications are amazing. Imagine redefining
(person-on-the-street) interviews by conducting
them through Facebook or Google+ instead of
running down to the street corner.

8. Trends and tools being used to bridge the gap between TV, social media and
your audience. The goal is the bring your online audience on to TV.
We created and tested a
segment called Engage Detroit
where we conducted webcam
interviews. The project was
successful as we interviewed
people from Detroit, the UK,
Pittsburgh and Baltimore. This
should be done more often and
put on TV to connect both
audiences.

9. Trends and tools being used to bridge the gap between TV, social media and
your audience. The goal is the bring your online audience on to TV.
Using our cell phones we have
captured press conferences,
cultural things like the Eastern
Market, art and dinning and
uploaded in real time directly to
Twitter.
To date we have had over 2,800
views of these short micro videos
and when you search Google for
lunch in downtown Detroit our
dinning videos show up in the top
ten. Again that’s an ROI that we
can see.

10. Trends and tools being used to bridge the gap between TV, social media and
your audience. The goal is the bring your online audience on to TV.
SocialGuide debuts daily social TV rankings
There’s a new form of ratings in town, and it has nothing to
do with the Nielsens. SocialGuide ranks shows based on
their popularity in the social media sphere by day, week or
month offering social TV data — it’s a new way of looking at
engagement with programming. SocialGuide rankings shows
the social media activity on Twitter and Facebook. The data
can provide shows and advertisers with a new way of
exploring their audience.

11. Getting On The Bus of Innovation
Although channel 10 has its place as a tool to communicate the city of Detroit’s message, it has a limited
reach in its current state but combined with the Internet as a social TV platform it can be a powerful tool
that can show and sale the world on Detroit.
The former CEO of Endemol, the world’s largest independent production house, says social TV is “going
to be huge.” The CEO of Hulu calls it a game-changer. And the research firm Future scape says social TV
has “radical implications for the future of television viewing.” Is it just hyperbole, or are real economics in
play? There are three arenas where social TV is quickly gaining traction, and all three have the potential
to become billion dollar businesses by themselves.