The document discusses how Twitter can help travel brands reach travel enthusiasts in a real-time, public, and conversational way. It provides statistics on how travel enthusiasts actively engage on Twitter, including following travel brands, retweeting brands, making purchases based on Twitter content, and tweeting about purchases. The document then outlines essentials for travel brands on Twitter, including knowing your audience, building a wider audience, tweeting regularly, engaging followers by finding relevant conversations, creating a movement around campaigns, and tracking success and listening to your audience.
Now more than ever, public relations practitioners are expected to do more in their roles. From writing press releases and handling media relations, to posting on Instagram, crafting content for boasted posts on Facebook and monitoring engagement on Twitter, public relations, and the responsibilities that fall under this name, has and continues to evolve.
SESSION TAKEAWAYS:
A strong understanding of how to effectively integrate social media into their public relations program.
Understanding basic and intermediate tactics on social platforms like Instagram, Twitter and Facebook.
Learn best practices regarding managing, overseeing, monitoring and measuring social media when it is a part of the public relations scope of work.
Foursquare - TouchTunes MAU Vegas April 2018Pat Hu
Contextual Personalization to Re-Engage, Retain, and Grow Revenue
Location awareness should be part of every marketer’s omni-channel toolbox: whether it’s understanding your users by where they go in the real world or re-engaging them with relevant content based on where they are at that very moment. In this presentation, Foursquare will share how leading companies in travel, dating, commerce, and entertainment leverage Pilgrim SDK, rooted in Foursquare’s user-driven map of the world, to increase DAUs and drive revenue.
Evan Kracoff
Sr. Director Business Development @ Foursquare
Patrick Hu
VP, Business Development & Strategic Partnerships @ Touchtunes
10 Inconvenient Truths About Creating Branded Content with InfluencersErica Ehm
Useful presentation for brands and agencies to understand with the realities involved in creating influencer social media campaigns. This will be especially helpful in managing client expectations in terms of control over content. It also address the importance of engagement vs impressions. For more info: http://www.yummymummyclub.ca/advertise
Now more than ever, public relations practitioners are expected to do more in their roles. From writing press releases and handling media relations, to posting on Instagram, crafting content for boasted posts on Facebook and monitoring engagement on Twitter, public relations, and the responsibilities that fall under this name, has and continues to evolve.
SESSION TAKEAWAYS:
A strong understanding of how to effectively integrate social media into their public relations program.
Understanding basic and intermediate tactics on social platforms like Instagram, Twitter and Facebook.
Learn best practices regarding managing, overseeing, monitoring and measuring social media when it is a part of the public relations scope of work.
Foursquare - TouchTunes MAU Vegas April 2018Pat Hu
Contextual Personalization to Re-Engage, Retain, and Grow Revenue
Location awareness should be part of every marketer’s omni-channel toolbox: whether it’s understanding your users by where they go in the real world or re-engaging them with relevant content based on where they are at that very moment. In this presentation, Foursquare will share how leading companies in travel, dating, commerce, and entertainment leverage Pilgrim SDK, rooted in Foursquare’s user-driven map of the world, to increase DAUs and drive revenue.
Evan Kracoff
Sr. Director Business Development @ Foursquare
Patrick Hu
VP, Business Development & Strategic Partnerships @ Touchtunes
10 Inconvenient Truths About Creating Branded Content with InfluencersErica Ehm
Useful presentation for brands and agencies to understand with the realities involved in creating influencer social media campaigns. This will be especially helpful in managing client expectations in terms of control over content. It also address the importance of engagement vs impressions. For more info: http://www.yummymummyclub.ca/advertise
Engaging the Long Tail -Part One - FACVBStephen Joyce
An overview of the long tail of travel and travel social media. You\'ll get some insight into what makes social media work, why it has caught on, and how you can use these new tools and technologies to promote your destination.
Twitter: It's So Hot Right Now!
Our 10 speakers talk about how they use Twitter including their tips, favourite tool & learnings. Event held in Brisbane, Australia by www.interactiveminds.com.au
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
Social media and user generated content is changing the way the landscape for online travelers. More travelers are relying on the advice and recommendations of fellow travelers over professional marketers. Destinations, travel providers, and agents all need to be aware of these trends and adapt their online marketing appropriately. This presentation is a brief overview of the why social media is so powerful and effective and how you, as a marketer, can start taking advantage of this powerful trend.
MTV - peter von satzger - rejuvinating communicationAlexander Mason
Peter von Satzgers presentation från Cisions seminarium den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
BNC Global Event Show on 'Post event engagement and message amplification' Imagination
Katie Streten, Senior Creative Strategist at Imagination demonstrated how you continue the conversation or amplify and strengthen the message generated at events. She explains how to promote further engagement with attendees and those who may not have been able to attend.
Content Marketing is essential now more than ever. The travel industry significantly benefits from it. However, it isn't just about making a post or a video; it should be meaningful for your target audience and go beyond the product or service you offer. You can build lasting relationships with your customers if you have a great content marketing strategy.
This is my portfolio. It contains a few highlights from my career as a content writer so far. Please do get in contact if you'd like any more information:
nickcolman1@gmail.com
07526728996
A Multi-Cultural Social Media Brand Case-Study: webcitygirls//Peliculas Ponder
webcitygirls// is a multi-cultural social media brand that lives and breathes social. Also the first multicultural social press team covering events, conferences and the red carpet from a social media POV!
Our Mission is to Empower, Educate and Inspire people through our social community :)
A Multi-Cultural Social Media Case Study: webcitygirls//webcitygirls
WebCityGirls is a social media brand and the 1st multi-cultural social press team covering corp events & red carpets from a Social Media POV! We spread goodness and positive thoughts and our Mission is to Empower, Educate and Inspire people through our social community. We also are advocates for 'Cyber-Anti-Bullying'.
Examples of Content Marketing for Travel-Related Websites Shauna Butterly
A travel-related website wants to improve their business using content marketing. I have prepared a content marketing presentation to give them ideas on how this can be achieved. I have also prepared a video pitch that can be found here - https://youtu.be/Y_ZcrqKtNb8
Engaging the Long Tail -Part One - FACVBStephen Joyce
An overview of the long tail of travel and travel social media. You\'ll get some insight into what makes social media work, why it has caught on, and how you can use these new tools and technologies to promote your destination.
Twitter: It's So Hot Right Now!
Our 10 speakers talk about how they use Twitter including their tips, favourite tool & learnings. Event held in Brisbane, Australia by www.interactiveminds.com.au
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
Social media and user generated content is changing the way the landscape for online travelers. More travelers are relying on the advice and recommendations of fellow travelers over professional marketers. Destinations, travel providers, and agents all need to be aware of these trends and adapt their online marketing appropriately. This presentation is a brief overview of the why social media is so powerful and effective and how you, as a marketer, can start taking advantage of this powerful trend.
MTV - peter von satzger - rejuvinating communicationAlexander Mason
Peter von Satzgers presentation från Cisions seminarium den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
BNC Global Event Show on 'Post event engagement and message amplification' Imagination
Katie Streten, Senior Creative Strategist at Imagination demonstrated how you continue the conversation or amplify and strengthen the message generated at events. She explains how to promote further engagement with attendees and those who may not have been able to attend.
Content Marketing is essential now more than ever. The travel industry significantly benefits from it. However, it isn't just about making a post or a video; it should be meaningful for your target audience and go beyond the product or service you offer. You can build lasting relationships with your customers if you have a great content marketing strategy.
This is my portfolio. It contains a few highlights from my career as a content writer so far. Please do get in contact if you'd like any more information:
nickcolman1@gmail.com
07526728996
A Multi-Cultural Social Media Brand Case-Study: webcitygirls//Peliculas Ponder
webcitygirls// is a multi-cultural social media brand that lives and breathes social. Also the first multicultural social press team covering events, conferences and the red carpet from a social media POV!
Our Mission is to Empower, Educate and Inspire people through our social community :)
A Multi-Cultural Social Media Case Study: webcitygirls//webcitygirls
WebCityGirls is a social media brand and the 1st multi-cultural social press team covering corp events & red carpets from a Social Media POV! We spread goodness and positive thoughts and our Mission is to Empower, Educate and Inspire people through our social community. We also are advocates for 'Cyber-Anti-Bullying'.
Examples of Content Marketing for Travel-Related Websites Shauna Butterly
A travel-related website wants to improve their business using content marketing. I have prepared a content marketing presentation to give them ideas on how this can be achieved. I have also prepared a video pitch that can be found here - https://youtu.be/Y_ZcrqKtNb8
Similar to #eTAS14 Presentation - Sonal Patel of Twitter (20)
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
Key Features of Rwenzori Mountains National Park:
Majestic Peaks:
Mount Rwenzori, Africa’s third-highest peak, dominates the landscape. Its snow-capped summits and glacier-draped slopes provide a challenging yet rewarding adventure for trekkers and climbers.
Ascending these peaks allows you to witness breathtaking vistas and experience the thrill of high-altitude trekking.
Biodiversity:
Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
Encounter rare and endemic species such as the Rwenzori turaco, Rwenzori red duiker, and Rwenzori three-horned chameleon.
Trekking Trails:
Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
Traverse verdant valleys, moss-draped forests, and marvel at cascading waterfalls as you ascend toward the summit.
Cultural Heritage:
Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
Planning Your Visit:
Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
Wildlife Viewing:
Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
Accommodation:
Rest and rejuvenate in comfortable lodges, campsites, and guesthouses within and around the park.
Experience warm hospitality amidst the tranquility of nature.
Conservation:
Support conservation efforts by adhering to park regulations and practicing responsible tourism.
Your visit contributes to preserving this pristine wilderness for future generations.
Embark on an Unforgettable Adventure:
Whether you seek the thrill of summiting Africa’s legendary peaks or the serenity of exploring remote landscapes, Mount Rwenzori promises an unforgettable journey into the heart of nature’s majesty. Start planning your expedition today and unlock the secrets of this captivating natural wonder!
Visit
https://nileabenteuer.com/tour_destination/mount-rwenzori-national-park/
https://www.rwenzoriexpeditions.com/treks/rwenzoris-gorilla-trek/
For more information;
WhatsApp: +256 752 397520
Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
1. Travel
Twitter
Reach travel enthusiasts in a live, public,
conversational & distributed way. Together,
we can reach the consumers you care about
the most.
@adsolver | Sept, 2014
3. Travel Enthusiasts are
ACTIVELY ENGAGING ON
TWITTER
4 in 10Twitter users follow travel brands
TRAVEL ENTHUSIASTS ARE ACTIVE ON TWITTER
63% use Twitter at least once a day
74% Have retweeted a brand
42%Have made a purchase because of Twitter
34%Tweet about purchases they have made
TRAVEL ENTHUSIASTS ENGAGE WITH BRANDS ON TWITTER
63% Follow brands to learn about new products
55%Enter competitions or promotions
61%Follow brands to get discounts or coupons
Source: Twitter/DB5, User Profile Study, 2013
4. BY THE END OF THIS
TALK, THERE WILL HAVE
BEEN 3,000+ TWEETS
ABOUT “Vacation”
7. Alex J @ajos
So ready to go on vacation. Now I
just need to book my hotel!
#beachtime
Marriott Hotels @Marriott
A broad variety of hotels with even
broader locations; Room offers &
deals, follow @Marriott
Promoted by Marriott Hotels
Every Tweet
offers an
opportunity
20. @Airbnb expands awareness of sublet program
Challenge
Promote a new program of monthly sublets that
meets the demand of customers seeking longer-term
housing solutions.
Solution
Used Promoted Tweets to build awareness, share
engagement rate
a special discount offer and gain new customers.
Results
4%+
engagement rate
“We can extend the life of a Tweet with Promoted
Tweets in timelines, and because of that, we can
extend the life of the product launch itself.”
Michael Schaecher,
Marketing Manager, Airbnb
Twitter Case Study | @Airbnb
Tweets
Airbnb @Airbnb
Sublets just got easier, and we'll pay $200 of your
rent every month! Learn more here:
http://bit.ly/pql1ip
Promoted by Airbnb
Airbnb @Airbnb
Sublets made easy on Airbnb - for $200 off your rent
each mo. for up to 6 mo. Use code SUBLETS till
9/8(min 28 days) http://bit.ly/npGfaY
Promoted by Airbnb
21. MSC Cruises engages Italian youth on Twitter
Challenge
Reach an audience of 18-34 year olds, maximise engagement
and get the target market to consider a cruise holiday when
planning their next vacation
420%
follower increase in
four months
5.76%
engagement rate
(at peak)
Twitter Case Study | @msc_crociere
Read full story at business.twitter.com/success-stories/msc-cruises
Solution
Used Promoted Accounts, Tweets and a Trend to spark
conversations around its brand new product: Nave dei Giovani
(Youth Cruise)
Results
“Thanks to Twitter we could reach totally new audiences and
get really close to young people. Even people who had never
been in a cruise joined the conversation, showing Twitter’s
power to influence travelers’ plans and boost word of mouth.”
Andrea Guanci
Marketing Manager, MSC Cruises
58%
lower CPC than
other channels
Tweets
MSC Crociere @MSC_Crociere
Scopri la #Navedeigiovani MSC su bit.ly/119nkJO Ogni notte
una festa, corsi d’inglese e Ibiza e Palma da vivere al massimo!
Promoted by MSC Crociere
MSC Crociere @MSC_Crociere
Diventa DJ, impara l’inglese e non dormire mai a bordo della
#Navedeigiovani. Sette giorni di divertimento totale:
bit.ly/119nkJO
Promoted by MSC Crociere
MSC Crociere @MSC_Crociere
Di giorno in spiaggia, di notte in discoteca. Scopri cos'è
#navedeigiovani MSC Crociere:
www.youtube.com/watch?v=52ISl6uAbLg …
Promoted by MSC Crociere
22. @statravelUS attracts new customers on Twitter
Challenge
Build a marketing channel that would attract new customers.
46%
increase in new customer entries
Twitter Case Study | @statravelUS
Read full story at business.twitter.com/success-stories/sta-travel
Solution
Partnered with New Zealand Tourism to give away a trip to the
Rhythm and Vines festival in Gisborne, New Zealand. The
company added Promoted Tweets in timelines to target their
giveaway to new followers similar to their existing follower
base.
Results
“Promoting Tweets to users who are similar to our followers
reached a qualified and untapped audience.”
Patrick Evans
Social Media Manager, STA Travel
Tweets
STA Travel U.S. @statravelUS
Win a trip to New Zealand for Rhythm and Vines Music Festival
with Cut Copy, Grandmaster Flash and More CLICK
http://sta.travel/mViE5C
STA Travel U.S. @statravelUS
Win a trip to New Zealand for Rhythm and Vines Music Festival
with Cut Copy, Grandmaster Flash and More CLICK
http://sta.travel/mViE5C
Promoted by STA Travel U.S.
Promoted by STA Travel U.S.
25. 3. TWEET REGULARLY
(PROVIDE RESOURCE WHEN CONSIDERING) +
Brian @brian_overson
@RoyalCaribbean Trying to decide between Royal and Carnival. My
brother and I are mid twenties. Activities for people our age on RC
ships?
Tweets
Royal Caribbean @RoyalCaribbean
@brian-overson Hi Brian, click here for a list of things you can try
onboard: bit.ly/z9mOOw. Were you looking at any particular ship?
In reply to @brian-overson
26. SOURCE | Comscore
3. TWEET REGULARLY
(SOCIAL MEDIA IS VIRAL MAXIMISE ON IT) +
27. SOURCE | Comscore
3. TWEET REGULARLY
(WHEN THINGS DON’T GO RIGHT,
+ MAKE THEM FUN)
29. @HIExpress provides product information
Holiday Inn Express uses rich media to showcase hotel amenities and drive consideration
By using captivating messaging alongside Direct Response
messages, video assets and interesting #StaySmart facts,
we’ve been able to drive new followers and create engaging
conversation with new consumers via @HIExpress.
Heather Balsey
SVP Americas
Holiday Inn
“
“
Holiday Inn Express @HIExpress
No beach required. Surf with free internet access in
your room! ihg.com/TVSurf #StaySmart
pic.twitter.com/CooYYH7qFF
Promoted by Holiday Inn Express
Jean Chow @jeanchow
Just inhaled my first @AnnaBakes cake... so so so
good
Marketing Land @Marketingland
New #Microsoft ads w @robschneider slams Google
Docs, saying t’s “not worth the gamble.”
33. Airbus @Airbus
We have take-off! Our new A350 XWB aircraft has just started its
first flight #A350FirstFlight
SOURCE | Comscore
@Airbus uses Twitter to share maiden flight in real time
Challenge
Drive awareness and buzz around the launch of its new A350
aircraft, while showcasing its commitment to innovation and
excellence
Solution
Used Twitter to communicate the details of the A350 XWB’s
first flight to a global audience as it happened in real time.
Used Promoted Tweets in timeline to drive targeted reach to
those most likely to be interested in its message
“Twitter enabled us to provide excellent insights into our aircraft
and its journey. For example, we tweeted live content from the
cockpit radio, enabling Twitter users to hear the chief test pilot’s
views. This kind of new and fresh content is great for our brand.”
Emma Boya
Head of Social Media, Airbus
Twitter Case Study | @Airbus
Read full story at business.twitter.com/success-stories/airbus
Results
Trended
organically 15x
(#A350FirstFlight)
10.6%
engagement rate
at peak
+4K
new followers in one
day
Tweets
Promoted by Airbus
Airbus @Airbus
Watch our new A350 XWB aircraft carry out a flypast in Toulouse
as part of its first flight #A350FirstFlight vine.co/v/blEDhtA7aIO
Promoted by Airbus
34. 5. TRACK YOUR SUCCESS
&
+ LISTEN TO YOUR AUDIENCE
Campaign name
By the time our meeting ends, there will have been more than 3,000+ new Tweets about “vacation”.
[Terms used]
vacation
#vacation
#needavacation
“need a vacation”
“go on holiday”
“go on a holiday”
“on holiday”
#onholiday
#onaholiday
“go on vacation”
#needvacation
“need vacation”
“on vacation”
#onvacation
vacation
#vacations
someone, somewhere, Tweets about their “hotel”.
Terms:
#myhotel
#hotels
hotels
“my hotel”
#hotel
hotel
, someone, somewhere, Tweets about their “hotel”.
Terms:
“my flight”
#airline
airline
flight
#flight
“my flight”
Every single one of those Tweets sends-off a public signal - and gives your brand the an opportunity to engage with the consumer, in the moment.
In this case, when Alex Tweets about needing to book his hotel, it’s an opportunity for IHG to acquire a new follower and build brand loyalty.
Putting Mopub and Twitter together we blend scale, brand, performance and open up doors for all types of sophisticated targeting.
For example, this is Chloe, who is rocking out at a Pharrell Williams concert in San Francisco.
Note: This is a great video. It is fun to let it run for a while!