This presentation provided an overview of the Child Development & Rehabilitation Evidence Centre's Technology & Social Media Strategy to our Program Managers at Sunny Hill Health Centre for Children. The presentation was augmented with hyperlinked examples of several of the key software, social media platforms and tools and how we intend to use them to augment communication and collaboration with our key stakeholders.

1. Technology & Social Media
Strategy
A Bird’s Eye View
Andrea Ryce & Stephanie Glegg
CDR

2. What is Social Media?
"...Social media or web 2.0 is the use of digital media,
including internet and mobile, for collaborating with others in
new information channels and self-organizing communities.
Typical elements of a social media service include the ability
to:
1) create a personal profile
2) “friend” or follow other members to subscribe to their activity
streams
3) create content in the form of text, photos, audio, or video and
4) share, tag, rate, comment on or vote on content created by other
members.”
Source: HLWiki International http://hlwiki.slais.ubc.ca/index.php/Social_media, downloaded August 25, 2014

3. Purposes
As an individual:
• Promote activities & share
information
• Expand your network
• Expand published article
influence
• Keep current in your field
• Continuing education,
conferences, tools
As an organization:
• Promote activities & share
information & resources
• Expand reach & visibility
• Engage with stakeholders
• Build & support distributed
networks of researchers &
decision-makers
• Enhance transparency

4. Popular examples

5. Twitter is a microblogging service that permits users to send and receive
short messages from people within their networks, which are called tweets,
and which must be less than 140 characters:

6. A social networking site for
scientists & researchers to:
•Share publications
•Connect and collaborate
with others in your field
•View stats about views,
downloads and citations of
your work
•Ask & answer questions
about research
•Explore research
opportunities

7. Social Media in the Literature:
Research
• Van Noorden R. Online collaboration: Scientists and the social
network. Nature. 2014 Aug 14;512(7513):126-9.
• Haustein, S., Peters, I., Sugimoto, C. R., Thelwall, M. and
Larivière, V. (2014), Tweeting biomedicine: An analysis of
tweets and citations in the biomedical literature. Journal of
the Association for Information Science and Technology,
65: 656–669.
• Fitzgerald RT, Radmanesh A. Social Media and Research
Visibility. AJNR Am J Neuroradiol. 2014 Jul 17.

8. Social Media in the Literature:
Education
•Moorley C, Chinn T. Using social media for continuous professional
development. J Adv Nurs. 2014 Aug 4.
•Scott KR, Hsu CH, Johnson NJ, Mamtani M, Conlon LW, DeRoos FJ. Integration
of Social Media in Emergency Medicine Residency Curriculum. Ann Emerg Med.
2014 Jun 21.
•Phillippi JC, Buxton M. Twitter™ as a study prompt: engaging
adult learners on the go. J Nurs Educ. 2014 Jun;53(6):363.

9. Social Media in the Literature:
Patient & Family Engagement
•Twiddy D. Social media: strategies for building greater
connections with your patients. Fam Pract Manag. 2014 Jul-
Aug;21(4):7-12. PubMed PMID: 25078005.
•Bornkessel A, Furberg R, Lefebvre RC. Social media: opportunities
for quality improvement and lessons for providers-a networked
model for patient-centered care through digital engagement. Curr
Cardiol Rep. 2014 Jul;16(7):504.
•Knight E, Werstine RJ, Rasmussen-Pennington DM, Fitzsimmons D,
Petrella RJ. Physiotherapy 2.0: Leveraging Social Media to Engage
Patients in Rehabilitation and Health Promotion. Phys Ther. 2014
Mar 13.

10. Why Social Media?
Communication
• Push
• Pull
• Raising SH profile (clinical &
research expertise)
Collaboration
• Establishing linkages
• Engaging stakeholders
through interaction
• Tier 4 mandate
To augment current channels to promote:

11. Establishing a Strategic Direction

12. Where & How?
Collaboration
Communication

13. Evaluation
Traditional Metrics
• Participation/registrants
• Web usage statistics
Altmetrics
• Reach
• Engagement
• Impact
Evidence Centre Performance Wall

14. Our Message to Sunny Hill
• Create a Twitter account and follow some Sunny Hill tweeters:
@SunnyHill_Evid @SHHC_Clin_Tech
@stephglegg @anrlib
Tell us your Twitter handle so we can follow you too!
• Have something to say? Tweet it yourself or ask us to send it through the
@SunnyHill_Evid feed (must fit with our mandate)
• Going to a conference? Let us know! Find out the conference #hashtag
and contribute – also retweet key messages to colleagues. Don’t forget to
send us your poster, presentation or paper to archive on the CDR site.
• Doing research? Create a ResearchGate profile to connect, share and
network with others. Join (or start!) a conversation in your area of
interest.

15. Supporting Sunny Hill
Within EC Scope:
•Consultation
•Education
•Resource development
•Promoting Sunny Hill research
•Knowledge exchange

16. Questions/Discussion