The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication developed this study with the objectives of showcasing trends in cause involvement and evaluating the role of a variety of activities in fostering engagement. An online survey was conducted by TNS Global among a nationally representative sample of 2,000 Americans ages 18 and over. The survey was fielded November 30 to December 22, 2010, and has a margin of error of +/-2.2% at the 95% confidence level.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication developed this study with the objectives of showcasing trends in cause involvement and evaluating the role of a variety of activities in fostering engagement. An online survey was conducted by TNS Global among a nationally representative sample of 2,000 Americans ages 18 and over. The survey was fielded November 30 to December 22, 2010, and has a margin of error of +/-2.2% at the 95% confidence level.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
2020 Social Introduction To Social Media In India2020 Social
Slides from the 2020 Social workshop on Introduction to Social Media in India.
This deck has been used for the following workshops:
- ISB Hyderabad Guest Lecture, March 2010.
Update history:
- March 2010
Social Media in the Health Services IndustryAlex Fraser
it\'s 2009 - The global community awaits your social media strategy. An analysis of social media with a focus on the health services industry. Very recent examples are cited. Please contact me with any questions or if you\'d like a free, customized, social media opportunity analysis.
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...Kevin Bekker, MBA
Using behavioral targeting to target demographics is like using a horse to pull a hybrid vehicle. It works, but it's really not the best use of technology.
Using 1st and 3rd party data to target consumers is more actuate and cost effective then traditional methods. With behavior, we can identify consumers looking for products or services within the week of the activity taking place.
@kevinBekker
www.linkedin.com/in/kevinbekker104/en
plus.google.com/+KevinBekker
KevinBekker.com
How are you dealing with the volume of new content and data that is flowing at you? This survey, conducted in the spring of 2011 - shows the impact data overload is having on respondents.
The Digital Boomer and Senior
How digital are Boomers and Seniors? Do they really use the internet like other consumer groups? If so why do we (hearing aid/ medical industry) not see more digital conversions?
Boomers and Seniors are the largest consumer of digital services and information. Boomers and Seniors use digital is their daily lives to gather information, help them make decision, and keep them connected to friends and family.
KevinBekker.com
Portland Communications summary of the major digital trends as we see them - mobility, sociability, discovery, connectivity, big data and screens. For more information contact mark.flanagan@portland-communications.com
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
2020 Social Introduction To Social Media In India2020 Social
Slides from the 2020 Social workshop on Introduction to Social Media in India.
This deck has been used for the following workshops:
- ISB Hyderabad Guest Lecture, March 2010.
Update history:
- March 2010
Social Media in the Health Services IndustryAlex Fraser
it\'s 2009 - The global community awaits your social media strategy. An analysis of social media with a focus on the health services industry. Very recent examples are cited. Please contact me with any questions or if you\'d like a free, customized, social media opportunity analysis.
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...Kevin Bekker, MBA
Using behavioral targeting to target demographics is like using a horse to pull a hybrid vehicle. It works, but it's really not the best use of technology.
Using 1st and 3rd party data to target consumers is more actuate and cost effective then traditional methods. With behavior, we can identify consumers looking for products or services within the week of the activity taking place.
@kevinBekker
www.linkedin.com/in/kevinbekker104/en
plus.google.com/+KevinBekker
KevinBekker.com
How are you dealing with the volume of new content and data that is flowing at you? This survey, conducted in the spring of 2011 - shows the impact data overload is having on respondents.
The Digital Boomer and Senior
How digital are Boomers and Seniors? Do they really use the internet like other consumer groups? If so why do we (hearing aid/ medical industry) not see more digital conversions?
Boomers and Seniors are the largest consumer of digital services and information. Boomers and Seniors use digital is their daily lives to gather information, help them make decision, and keep them connected to friends and family.
KevinBekker.com
Portland Communications summary of the major digital trends as we see them - mobility, sociability, discovery, connectivity, big data and screens. For more information contact mark.flanagan@portland-communications.com
Harness the power of internal social mediasikandarbansal
Without a clear sense of the value social media creates, it’s perhaps not surprising that why we don’t feel comfortable when Organization go beyond mere “experiments” with social-media strategy. A social dynamic seems to have entered the very nature of any business. The technologically advanced stage that business operates in, and the social media savvy talent pool that is fast making its way into the workforce, have made social media gain acceptance in organization much faster than the WWW in 1995 or the ERP in the 1980.
Social media is extending the disruptive impact of the digital era across a broad range of functions. From the days when the debate centered on whether or not to allow social networking sites in workplace for the fear of drop in productivity, to a time when today organizations are increasingly incorporating such practices within the formal system, Social media has found its business relevance. Organizations are gradually accepting the power of this medium and are actively making transition from being broadcasters to being mediators of a conversation.
In fact, we can precisely determine the buzz surrounding our product or brand and then calculate how social media drives. And then ensure that social media complements broader strategies— we must obviously coordinate data, tools, technology, and talent across multiple functions. In many cases, senior management should open up their agendas and recognize the importance of supporting and even undertaking initiatives that may traditionally have been left to the marketing or communications department.
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio AppsBrent Brookler
This presentation shows users how to build their own Appafolio app for iPhone or iPad. You can download Appafolio at bit.ly/appafolio or visit our web site at appafolio.com to learn more.
Keeping research respondents engaged and interested in researchLorin Drake
In the push to provide actionable insights to clients and business partners, researchers should not forget another important stakeholder: the respondent. Respondents are people but are not always treated as such. Learn how to drive respondent engagement.
7 Ways the Social Web is Changing the WorldTara Hunt
This is the presentation I gave in Brighton, UT on March 10, 2010 on how the social web is changing the world and effecting how people interact with business...and how business can change to meet our changing needs.
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
This is a presentation that a few of my colleagues and I put together for the CIO's association of Canada - BC Chapter.
Let me know if you have any questions.
Reasons why smart marketers and business leaders need to pay close attention to the voice of the customer as a significant part of their business strategy.
Fundraising Trends and the Next Generation of Canadian Giving hjc
Fundraising Trends in 2013
Michael and Danielle focussed on fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
Social Media is no longer the wave of the future, it is now a standard business practice that is essential to developing strong, loyal relationships with your target audience. Social Mea (pronounced “may-uh”) will help you navigate the waters of social media through a variety of services from consulting, account set up, community management, conversation monitoring, content creation, custom add-ons and MORE!
www.socialmea.com
Dr Mathew McDougall's presentation for Marcom Beijing 2010. A discussion on the state of Chinese social media and some practical tips for companies wanting to engage with this medium.
Associate Director for Research Kristen Purcell will share Pew Internet data on the rapid growth of mobile connectivity and social networking in the U.S., focusing on how information consumption patterns are changing in light of these two technological developments, at the annual Radiodays Europe conference in Barcelona, Spain.
Similar to Social, Word of Mouth and Internet Facts about Canada (20)
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. “ What really makes up a
consumer’s mind is not only
simple but also free: a word-of-
”
mouth recommendation from a
trusted source.
McKinsey Quarterly, 2010
4. Average time spent worldwide doing activity
every week.
5% 4%
4%
3% 3%
2%
2%
Shopping Browsing Gaming Media Social News Email
Source: TNS, October 2010
5. 1/2 of Canadians have a Facebook profile.
50%
Sources: SocailBackers.com, November 2011
6. Pieces of content
shared every day online
27,000,000
Sources: Neilsen Netview, December 2010
7. 23%
of all
social media
messages 23%
has content
attached
Sources: NM Ignite, February 2011
8. But still...E-mail remains the #1 way that people share
information online
Sources: NY Times, September 2011
10. 91%
People who seek advice before making a product
purchase
Sources: BIGResearch, 2007
11. 94%
People who give advice about a product or service they
purchased
Sources: BIGResearch, 2007
12. 60 Number of brand mentions a typical person
does each week
Sources: Keller Fay Group, 2006
13. 66% 8%
Brand-related word of Brand-related word of
mouth conservations that mouth conservations that
are positive are negative
Sources: EPA.Gov, November 2010
14. And 90% of brand conversations still happen
offline
Offline Online
Sources: WOMMA, 2011
17. “ Your most profitable customer is
not the person who brings in the
most profit individually.
Instead, it is the person who,
”
through word of mouth, brings in
new customers.
Harvard Business Review, 2007
24. Word of mouth is the #1 reasons behind why
people purchase something
54%
47%
42%
31%
Word of Mouth Website Information Email from a Friend Online Review
Source: WOMMA, September 2011
25. 20-50% of all purchasing decisions are
influenced primarily by word of mouth
50% 100%
Sources: McKinsey Quarterly, 2010
26. 3-5x
How much more frequently customers’ social
connections monetize vs. customers resulting from
traditional advertising
Sources: The Guardian, August 2010
29. “ Audiences everywhere are tough.
They don’t have time to be bored
or brow beaten by orthodox, old-
fashioned advertising.
We need to stop interrupting
what people are interested in &
be what people are interested in.
Craig Davis
Chief Creative Officer, Worldwide
J. Walter Thompson (Word’s 4th Largest Ad Agency)
30. FACT:
The internet has fundamentally
changed the way people find,
discover, share, shop, &
connect.
31. 68% of Canadians are regularly online.
34 Million
Canadian Population
23 Million
Estimated Canadian Internet Users
Source: InternetWorldStats.com, November 2011
32. Time Spent Online
Every Month People in Canada spend
42
more time online than in
any country in the world.
hrs
Source: Globe and Mail, December 2010
33. 51%
of people in
Canada
are on
Facebook.
Sources: Socialbakers.com, December 2010
34. 1/3 of North Americans spend ≥ 3 hours online
every day.
180+ Minutes 35%
60-79 Minutes 33%
1-59 Minutes 14%
0 Minutes 19%
Source: The Media Audit, October 2010
35. Send/Read Email
Use a Search Engine 94%
87%
Product Research
78%
Get News
75%
offline, we now do online.
Fun/Pass the Time
72%
Buy a Product
66%
Source: Pew Research Center, May 2010
Social Networking
61%
“How-To” Info
59%
More and more of the things we used to do
Rate a Product
32%
38. “
Many people begin their
purchasing experience by doing
online research to compare
prices, quality, and then reviews
of other shoppers.
Even if they end up making their
purchase in a store, they start
their fact finding decision-making
on the internet.
Jim Jansen
Senior Fellow
Pew Research Center’s Internet and American Life Project, September 2010
40. Worldwide, we conduct 88,000,000,000
searches per month on Google.
Per second 34,000
Per Minute 2,000,000
Per Hour 121,000,000
Per Day 3,000,000,000
Source: Search Engine Land, February 2010
41. 57%
of Internet
users search 57%
the web
every day.
Source: Marketshare.Htislink.com, Ocotober 2010
42. 46%
of daily
searches is 46%
for info on
products or
services.
Source: SRI, October 2010
43. 20%
of monthly
Google 20%
searches are
for local
businesses.
Source: Google, April 2010
