The document outlines 6 key digital trends: mobility, sociability, discovery, connectivity, big data, and screens. Mobility refers to the shift to mobile and always-on access across devices. Sociability covers the growth of social networks to build reputation and influence. Discovery is about content finding audiences from trusted sources rather than just search. Connectivity means content on multiple platforms and devices. Big data allows for highly targeted, personalized content. Screens integrates consumption across TVs, smartphones and tablets in real-time.
Portland Communications summary of the major digital trends as we see them - mobility, sociability, discovery, connectivity, big data and screens. For more information contact mark.flanagan@portland-communications.com
This document provides an introduction to social media and its relevance for organizations. It discusses what social media is, common social media platforms and how organizations are using social media. It also addresses concerns about using social media and provides tips for creating a social media plan and strategy. The key points are that social media is about building relationships and conversations online, it is important for organizations to understand their objectives and audience before developing a social media presence, and that social media requires ongoing time and effort to maintain.
Research paper co-presented with Google at the Media Research Group 2012 conference, focused on better understanding how tablet, mobile and PC online use affects total online and offline media behaviour.
This document summarizes research on social media and Twitter. It analyzes data from over 41 million Twitter user profiles and 1.47 billion social connections to study the topological characteristics of Twitter's social network and how information spreads through retweets. Some key findings include:
- Twitter's follower network shows non-power law distribution, short effective diameter, and low reciprocity compared to other social networks.
- Ranking users by number of followers, PageRank, and number of retweets produces different results, indicating a gap between influence inferred from followers and influence from retweet popularity.
- Retweets allow information to reach an average of 1,000 users no matter the original tweet's number of followers, and retweets
Connected devices like tablets, e-readers and smartphones are increasingly popular. A Nielsen study found that early technology adopters favor tablets and tablet owners tend to own multiple connected devices. Tablet users tend to be younger males who are open to mobile advertising and more likely to make purchases from ads compared to other device users. iPad users in particular spend significant time accessing content like books, videos and magazines on their larger screens and have high rates of app downloads and purchases.
This document discusses the evolution from one-way communication to two-way communication through social media. It provides statistics on social media usage and outlines 10 keys to social media success. The document advocates engaging clients through social media and adapting to new communication paradigms where consumers control media consumption.
Here are some examples of social media sites and how organizations commonly use them to meet different goals:
1. Facebook - Marketing, fundraising, communications. Share updates, photos, videos. Engage supporters.
2. Twitter - Marketing, campaigning, communications. Share short updates, engage with influencers, start conversations.
3. YouTube - Marketing, communications. Share videos to explain your cause, inspire supporters. Can go viral.
4. Blog - Marketing, fundraising, communications. Share long form stories, updates, insights. Build authority.
5. LinkedIn - Marketing, communications. Engage professional networks, find volunteers, experts can follow your organization.
6. Dropbox/Google Drive - Productivity, collaboration
Wave 3 - Since when did we start trusting StrangersThorsten Linz
1. The social media tracker document provides a global summary of key trends from wave 3 in March 2008, including ongoing growth across all social media platforms, its mass market reach everywhere, and more people creating content.
2. It shows that activities like watching videos, reading blogs, and sharing content with friends now rival traditional media in reach and frequency. Asia is leading the way in closing the technological gap and using social media.
3. Blogging has become a mainstream mass medium, with usage and participation continuing to grow across all markets and age groups. Asia also leads the way in writing blogs, while content tends to be personal in nature and is increasingly multimedia.
Portland Communications summary of the major digital trends as we see them - mobility, sociability, discovery, connectivity, big data and screens. For more information contact mark.flanagan@portland-communications.com
This document provides an introduction to social media and its relevance for organizations. It discusses what social media is, common social media platforms and how organizations are using social media. It also addresses concerns about using social media and provides tips for creating a social media plan and strategy. The key points are that social media is about building relationships and conversations online, it is important for organizations to understand their objectives and audience before developing a social media presence, and that social media requires ongoing time and effort to maintain.
Research paper co-presented with Google at the Media Research Group 2012 conference, focused on better understanding how tablet, mobile and PC online use affects total online and offline media behaviour.
This document summarizes research on social media and Twitter. It analyzes data from over 41 million Twitter user profiles and 1.47 billion social connections to study the topological characteristics of Twitter's social network and how information spreads through retweets. Some key findings include:
- Twitter's follower network shows non-power law distribution, short effective diameter, and low reciprocity compared to other social networks.
- Ranking users by number of followers, PageRank, and number of retweets produces different results, indicating a gap between influence inferred from followers and influence from retweet popularity.
- Retweets allow information to reach an average of 1,000 users no matter the original tweet's number of followers, and retweets
Connected devices like tablets, e-readers and smartphones are increasingly popular. A Nielsen study found that early technology adopters favor tablets and tablet owners tend to own multiple connected devices. Tablet users tend to be younger males who are open to mobile advertising and more likely to make purchases from ads compared to other device users. iPad users in particular spend significant time accessing content like books, videos and magazines on their larger screens and have high rates of app downloads and purchases.
This document discusses the evolution from one-way communication to two-way communication through social media. It provides statistics on social media usage and outlines 10 keys to social media success. The document advocates engaging clients through social media and adapting to new communication paradigms where consumers control media consumption.
Here are some examples of social media sites and how organizations commonly use them to meet different goals:
1. Facebook - Marketing, fundraising, communications. Share updates, photos, videos. Engage supporters.
2. Twitter - Marketing, campaigning, communications. Share short updates, engage with influencers, start conversations.
3. YouTube - Marketing, communications. Share videos to explain your cause, inspire supporters. Can go viral.
4. Blog - Marketing, fundraising, communications. Share long form stories, updates, insights. Build authority.
5. LinkedIn - Marketing, communications. Engage professional networks, find volunteers, experts can follow your organization.
6. Dropbox/Google Drive - Productivity, collaboration
Wave 3 - Since when did we start trusting StrangersThorsten Linz
1. The social media tracker document provides a global summary of key trends from wave 3 in March 2008, including ongoing growth across all social media platforms, its mass market reach everywhere, and more people creating content.
2. It shows that activities like watching videos, reading blogs, and sharing content with friends now rival traditional media in reach and frequency. Asia is leading the way in closing the technological gap and using social media.
3. Blogging has become a mainstream mass medium, with usage and participation continuing to grow across all markets and age groups. Asia also leads the way in writing blogs, while content tends to be personal in nature and is increasingly multimedia.
This document discusses the concept of SoLoMo, which combines social media, local searches, and mobile technologies. It notes that people now live in a "SoLoMo world" where they search for local businesses and share information online using mobile devices. SoLoMo represents the combination of real-life interactions, the internet, and real-time sharing enabled by social networks, location features on mobile phones, and the rise of mobile internet usage. The document outlines key trends in social media, local searches, and mobile usage to illustrate the growth of the SoLoMo space and opportunities it provides for local businesses to engage customers.
The document summarizes a workshop on social media, crowdfunding, and micrvolunteering. It provides definitions and statistics on social media use in Canada. Specifically, it notes that over 50% of Canadians have at least one social media profile, with 86% on Facebook. It also discusses how non-profits can use social media for external engagement and internal integration with campaigns and events. While fundraising through social media makes up a small portion overall, online activists are more likely to donate than non-active supporters.
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
The document summarizes a seminar held by the Health Sponsorship Council on August 5, 2010. It discusses using social media to promote public health campaigns and provides examples of existing public health campaigns on social media platforms. It also outlines strategies for engaging influencers and communities online to spread health messages and behaviors.
Social media allows for engaging communication and sharing of information in real-time on a global scale. It provides opportunities to build connections with audiences and understand customers. Optimizing content and publications for sharing across various social media platforms can help businesses expand their reach and engage with new audiences.
The document summarizes the key elements, or "musts", of successful social media events based on interviews with 5 professionals. It identifies 5 musts: 1) having great content, 2) technical delivery, 3) early and post-event promotion, 4) engaging talent, and 5) measurement. It provides examples from a Cox Communications event that incorporated original research, prominent talent, and robust promotion and measurement of engagement. Experts emphasize the importance of content, functionality, and rights management for social media events.
Talk I gave recently for some senior execs on getting started in social media. Why we share, what to share and how. Won't make so much sense without the commentary but hopefully some interesting slides...
The document is a report from MWW Group that profiles 5 types of "digital moms" based on their digital habits and device usage. It identifies the 5 types as Practical Adopters, Wallflowers, Casual Connectors, Mobilizers, and Urban Originals. For each type, it provides information on their demographics, influencers, interests, preferred devices, and key behaviors online. The overall document aims to help brands understand how to best reach and market to different types of digital moms based on their technology usage patterns.
Allister Frost's keynote presentation slides from the Capital Cardiff event on 29 February 2012 in which he discusses the emergence of our social society, the psychology that underpins social media usage, the changing role of the marketer and shares some tips on how to be more successful on the social web. For more details visit http://allisterfrost.com.
The document discusses developments in digital media and how brands are adapting. Key points include:
- New digital channels have advanced but traditional channels still hold strong audiences. Successful communications span multiple channels.
- Customers have become creators, critics, and community managers due to new technologies and are more connected than ever. This impacts how brands market, provide support, and develop products.
- Brands are evolving to understand people's needs and behaviors across different mindsets like fun, task-oriented, and social connections. Seeding content through social networks, blogs and other influencers is important for content to spread organically.
The document summarizes a colloquium seminar on social media trends presented by Karen J Yang. It discusses the major social media platforms and findings from Forrester research on technology usage among different generations. Common responses to social media are reviewed. Emerging trends in areas like business, politics, and new features on platforms like Google+ are also examined. Additional social networking sites are described and questions are posed on effectively opening new social channels. The seminar concludes that the use of social media for business will increase and understanding its productive use is important.
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
This document provides an overview of social media strategies for Lisa Pearl Photography and The Girl with The Curl. It discusses developing social media objectives and content, choosing appropriate channels, and measuring effectiveness. Key points include brainstorming kick-ass content aligned with objectives, creating a unique brand voice, and mastering relevant technologies like Facebook, Twitter, and LinkedIn to engage audiences and build communities. Measurement of efforts and continual learning are emphasized to refine social media strategies over time.
The document discusses how the internet has changed communication and media. It notes that the internet allows anyone to publish information to the world with just a click of a button. It also discusses the massive growth of social media platforms and how digital is becoming integrated into everyday life. The document advocates for embracing new technologies and digital opportunities rather than resisting change.
Workshop 5 -Mobile Strategy, Digital Photography, and Learning Culmination (PPT)madhavi2011
This two-day workshop focused on mobile strategy, digital photography, and learning culmination for NGOs. Day 1 covered an introduction to mobile tactics and basics of digital photography. Participants learned how to capture photos and gain tips for mobile strategy. Day 2 was for sharing lessons learned, including a video assignment. Attendees discussed social media strategy plans and had their remaining questions addressed. They also shared a social media impact story. The goal overall was to help NGOs integrate mobile technologies and digital photography into their communication strategies.
The document analyzes sharing behavior between mobile and desktop devices using data from ShareThis. It finds that mobile web users are twice as likely to share content as desktop users, with the iPhone generating the most sharing and most influential shares. Facebook, Twitter, and Pinterest dominate sharing on mobile, especially on the iPhone, while Pinterest is most used for sharing on the iPad. Evenings are found to be the most social time for both desktop and mobile. The document recommends that marketers integrate mobile and social strategies to best engage consumers on their most social devices and platforms.
"60 Apps in 60 Minutes Redux: The Next 60 Apps You Need To Know."
Spotlight Session at the Special Libraries Association SLA 2012 conference in Chicago, update to last year's wildly successful session.
Co-presented with Scott Brown.
The document outlines 5 musts for successful social media events based on interviews with 5 professionals. The 5 musts are: 1) have great content, 2) have great technical delivery, 3) promote the event early and after, 4) have great talent, and 5) measure the event's impact. It provides examples from a Cox Communications event that incorporated original research, prominent talent, and robust promotion and measurement of engagement.
The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how:
1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in.
2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones.
3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter.
4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.
The document summarizes key findings from recent Pew Research Center reports on digital technology and social media usage:
1) A majority of Facebook users do not actually derive enjoyment from using the social media site, with only 4% reporting pleasure from it.
2) Mobile internet access has grown significantly, with 89% of adults now owning smartphones or tablets on which they access apps and location-based services.
3) Social media engagement continues rising, with 59% of all U.S. adults now using social networking sites like Facebook.
This document discusses the concept of SoLoMo, which combines social media, local searches, and mobile technologies. It notes that people now live in a "SoLoMo world" where they search for local businesses and share information online using mobile devices. SoLoMo represents the combination of real-life interactions, the internet, and real-time sharing enabled by social networks, location features on mobile phones, and the rise of mobile internet usage. The document outlines key trends in social media, local searches, and mobile usage to illustrate the growth of the SoLoMo space and opportunities it provides for local businesses to engage customers.
The document summarizes a workshop on social media, crowdfunding, and micrvolunteering. It provides definitions and statistics on social media use in Canada. Specifically, it notes that over 50% of Canadians have at least one social media profile, with 86% on Facebook. It also discusses how non-profits can use social media for external engagement and internal integration with campaigns and events. While fundraising through social media makes up a small portion overall, online activists are more likely to donate than non-active supporters.
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
The document summarizes a seminar held by the Health Sponsorship Council on August 5, 2010. It discusses using social media to promote public health campaigns and provides examples of existing public health campaigns on social media platforms. It also outlines strategies for engaging influencers and communities online to spread health messages and behaviors.
Social media allows for engaging communication and sharing of information in real-time on a global scale. It provides opportunities to build connections with audiences and understand customers. Optimizing content and publications for sharing across various social media platforms can help businesses expand their reach and engage with new audiences.
The document summarizes the key elements, or "musts", of successful social media events based on interviews with 5 professionals. It identifies 5 musts: 1) having great content, 2) technical delivery, 3) early and post-event promotion, 4) engaging talent, and 5) measurement. It provides examples from a Cox Communications event that incorporated original research, prominent talent, and robust promotion and measurement of engagement. Experts emphasize the importance of content, functionality, and rights management for social media events.
Talk I gave recently for some senior execs on getting started in social media. Why we share, what to share and how. Won't make so much sense without the commentary but hopefully some interesting slides...
The document is a report from MWW Group that profiles 5 types of "digital moms" based on their digital habits and device usage. It identifies the 5 types as Practical Adopters, Wallflowers, Casual Connectors, Mobilizers, and Urban Originals. For each type, it provides information on their demographics, influencers, interests, preferred devices, and key behaviors online. The overall document aims to help brands understand how to best reach and market to different types of digital moms based on their technology usage patterns.
Allister Frost's keynote presentation slides from the Capital Cardiff event on 29 February 2012 in which he discusses the emergence of our social society, the psychology that underpins social media usage, the changing role of the marketer and shares some tips on how to be more successful on the social web. For more details visit http://allisterfrost.com.
The document discusses developments in digital media and how brands are adapting. Key points include:
- New digital channels have advanced but traditional channels still hold strong audiences. Successful communications span multiple channels.
- Customers have become creators, critics, and community managers due to new technologies and are more connected than ever. This impacts how brands market, provide support, and develop products.
- Brands are evolving to understand people's needs and behaviors across different mindsets like fun, task-oriented, and social connections. Seeding content through social networks, blogs and other influencers is important for content to spread organically.
The document summarizes a colloquium seminar on social media trends presented by Karen J Yang. It discusses the major social media platforms and findings from Forrester research on technology usage among different generations. Common responses to social media are reviewed. Emerging trends in areas like business, politics, and new features on platforms like Google+ are also examined. Additional social networking sites are described and questions are posed on effectively opening new social channels. The seminar concludes that the use of social media for business will increase and understanding its productive use is important.
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
This document provides an overview of social media strategies for Lisa Pearl Photography and The Girl with The Curl. It discusses developing social media objectives and content, choosing appropriate channels, and measuring effectiveness. Key points include brainstorming kick-ass content aligned with objectives, creating a unique brand voice, and mastering relevant technologies like Facebook, Twitter, and LinkedIn to engage audiences and build communities. Measurement of efforts and continual learning are emphasized to refine social media strategies over time.
The document discusses how the internet has changed communication and media. It notes that the internet allows anyone to publish information to the world with just a click of a button. It also discusses the massive growth of social media platforms and how digital is becoming integrated into everyday life. The document advocates for embracing new technologies and digital opportunities rather than resisting change.
Workshop 5 -Mobile Strategy, Digital Photography, and Learning Culmination (PPT)madhavi2011
This two-day workshop focused on mobile strategy, digital photography, and learning culmination for NGOs. Day 1 covered an introduction to mobile tactics and basics of digital photography. Participants learned how to capture photos and gain tips for mobile strategy. Day 2 was for sharing lessons learned, including a video assignment. Attendees discussed social media strategy plans and had their remaining questions addressed. They also shared a social media impact story. The goal overall was to help NGOs integrate mobile technologies and digital photography into their communication strategies.
The document analyzes sharing behavior between mobile and desktop devices using data from ShareThis. It finds that mobile web users are twice as likely to share content as desktop users, with the iPhone generating the most sharing and most influential shares. Facebook, Twitter, and Pinterest dominate sharing on mobile, especially on the iPhone, while Pinterest is most used for sharing on the iPad. Evenings are found to be the most social time for both desktop and mobile. The document recommends that marketers integrate mobile and social strategies to best engage consumers on their most social devices and platforms.
"60 Apps in 60 Minutes Redux: The Next 60 Apps You Need To Know."
Spotlight Session at the Special Libraries Association SLA 2012 conference in Chicago, update to last year's wildly successful session.
Co-presented with Scott Brown.
The document outlines 5 musts for successful social media events based on interviews with 5 professionals. The 5 musts are: 1) have great content, 2) have great technical delivery, 3) promote the event early and after, 4) have great talent, and 5) measure the event's impact. It provides examples from a Cox Communications event that incorporated original research, prominent talent, and robust promotion and measurement of engagement.
The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how:
1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in.
2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones.
3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter.
4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.
The document summarizes key findings from recent Pew Research Center reports on digital technology and social media usage:
1) A majority of Facebook users do not actually derive enjoyment from using the social media site, with only 4% reporting pleasure from it.
2) Mobile internet access has grown significantly, with 89% of adults now owning smartphones or tablets on which they access apps and location-based services.
3) Social media engagement continues rising, with 59% of all U.S. adults now using social networking sites like Facebook.
The document discusses how networked and hyperconnected technologies are changing how people, especially younger generations, live and work. It notes that teens and young adults have brains wired differently than older people due to extensive multitasking. While some argue this could negatively impact cognition, others believe it is yielding positive results by allowing people to learn more and access collective knowledge online. The document also examines how the digital, mobile and social media revolutions have impacted knowledge workers by increasing transparency, real-time information sharing, and influence of networks and new online experts.
This document discusses how businesses are using social media platforms. It provides statistics showing that marketing, internal collaboration, and customer service are the top business uses of social media. Factors driving increased social media usage include technological advances, proliferation of smartphones, lower broadband costs, and increased collaboration. The document recommends that businesses define client relationships using a model that shifts from 4Ps (Product, Price, Place, Promotion) to 6Cs (Culture, Credibility, Collaboration, Communication, Conversation, Content). It also provides tips on using Twitter effectively for conversations and reputation management.
The Affects of Social Media in the WorkplaceMark A. Leon
The document discusses how social media has become pervasive in both personal and professional lives due to the rise of mobile devices. It outlines both benefits and risks of social media use in the workplace, including how employees' social media activities can affect their employers' reputation and risk legal issues. The document also provides statistics on social media and computer usage that demonstrate people's growing engagement with social platforms and mobile apps.
Personal. Portable. Participatory. Pervasive. This document summarizes key trends in the digital landscape in 2013. It discusses the rise of broadband internet, smartphones, mobile apps, social networking, e-books, and how these technologies have led to more networked individuals, information, and civil society. While networks have gained influence, traditional institutions have lost some. The document also notes how class still plays a role in digital engagement.
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing, advertising, social media, and web services. He writes for Marketing Magazine and has experience working with large consumer brands such as Lion Nathan and Heineken. Dell's presentation discusses the importance of social media and earning attention organically by creating valuable content. He notes that people are more likely to interact on social media for discounts and promotions. Dell also emphasizes measuring the results of social marketing efforts and providing constant, relevant communications across multiple social channels. He suggests that video content can be an effective way to engage audiences if done creatively and instructionally.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
Networked information is now pervasive, participatory, and social. It is generated and consumed in real-time across multiple platforms and devices. This has led to three digital revolutions: 1) Broadband internet access at home, 2) Widespread adoption of smartphones and tablets, and 3) Explosive growth of social networking. These changes have impacted knowledge and organizations by making information ubiquitous, fragmenting attention, and elevating self-learning and amateur experts alongside traditional sources. Organizations must adapt to greater transparency, demands to understand customer/worker perspectives, and new pathways into people's attention.
The document discusses social media and its use among different demographics. It provides statistics that show over half of social media users are women, and they use social media more actively than men at a 55% to 45% ratio. While both men and women see benefits from social media use, the findings suggest women experience more positive changes related to health, social connectedness, and empowerment. The document also discusses challenges in assessing social media use among women in developing countries due to lack of reliable data and defines the evolution of the web from Web 1.0 to Web 2.0 to the emerging Web 3.0 or Semantic Web.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. It finds that:
1) Social networks like Facebook, Twitter, and Google+ are widely used, with over 7 in 10 internet users belonging to at least one. However, people typically only join 1-2 networks.
2) Mobile devices are accelerating social media usage, with over half of internet users having a smartphone and using social apps frequently.
3) While most consumer comments about brands are positive, consumers primarily expect brands on social media to share product info, run promotions, give away prizes, provide news, and allow co-creation projects.
4) Most consumers are willing to help companies
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
This document provides a summary of key insights from a large consumer survey on the status of social media in 19 countries. It finds that the social media landscape is stable, with Facebook close to universal awareness and over 7 in 10 internet users belonging to at least one social network. Mobile is accelerating social media usage, with over half of users having smartphones. Consumers connect with a limited set of around 10 brands on average. There is significant opportunity for brands to optimize conversations by combining building reach through first-dimension strategies with second-dimension collaboration approaches.
This document provides an overview of a workshop on social media. It includes summaries of the agenda, introductions, statistics on social media usage, and discussions on listening strategies, content creation, influencers, and using social media for thought leadership. The workshop covers best practices for social media engagement and emphasizes using social media as a two-way communication channel to build relationships and tell your organization's story.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. Some key findings include:
- Facebook dominates global social media awareness and usage, while emerging platforms like Instagram and Pinterest show strong growth potential.
- On average, people join 1-3 social networks, with most having accounts on Facebook and one other site.
- Over 7 in 10 internet users belong to at least one social network, with over 1.5 billion people using social media globally.
- Mobile is accelerating social media engagement, with over half of smartphone owners using apps and comparing prices online.
Built on experience, Dell Social Media Services are for customers across many industries, including Fortune 500, public and education, non-profit and healthcare. They’re also relevant for those just starting out or for those who are further along in their journey and looking to scale their efforts. The suite of offers ranges from listening and insights to best practice seminars and from advisory services to command center build-outs. For more information, visit http://dell.to/11Dpylk.
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing consultancy, advertising campaigns, and social media services with a focus on small and medium enterprises. He has background experience working for large consumer goods companies. Dell writes for Marketing Magazine and emphasizes that social media allows businesses to earn attention by creating valuable, interesting content and publishing it for free online, as opposed to traditional paid advertising or media relations. He presents on topics related to social media strategy and implementation for businesses.
This document summarizes the state of the digital media industry based on a presentation given by Jody Brannon at AEJMC in 2012. Some key trends highlighted include the continued growth of mobile platforms, partnerships between media companies and technology firms, efforts to streamline workflows and embrace new skills in newsrooms, and the need to provide engaging experiences for audiences across multiple platforms and devices. Questions are also posed about best practices for allocating resources, using social media effectively, and addressing challenges in monetizing online content and platforms.
4. Most internet traffic is now non-PC
• In 2013, sales of smart mobile devices will
be 3x PCs and laptops
• 80% of twitter usage is on mobile and
50% of all mobile data traffic in the UK is
for Facebook
• 2013 will see Google mobiles searches
surpass PC
• YouTube is the second biggest search
engine and has grown exponentially.
2.4 billion mobile video users are
predicted by 2016
5. Two horse race – global ubiquity
Mobil platform market share
6. Mobility: implications
Edit with mobile
All content optimised for
1 consumption in mind.
mobile
Content must be snackable
Rich content for high Social & search, video,
2
speed devices & tablets editorial
7. There are 6 digital themes
MOBILITY
MOBILITY SOCIABILITY DISCOVERY
DISCOVERY
CONNECTIVITY BIG DATA SCREENS
SCREENS
8. 23% of digital time is now social
• Facebook dominates with 50% of all
social networking visits and average visit
time of 22 minutes. One billion posts per
day are made on Facebook
• Twitter now 500 million users worldwide.
Twitter grew 55% in 2012 and accounted
for 15% of all social content sharing
• LinkedIn has more than 150 million users
• Pinterest now at 15.5 million users
• Google+ claims 500 million registered
users of whom 235 million are active on a
monthly basis
• Instagram continues to grow more than 5
million photos uploaded every day
9. Internet, social media and mobile
penetration around the world
47.7% 37.5% 155.1%
78.6% 65% 106%
69% 54.4% 130%
40.1% 19.9% 68%
38% 18% 103%
42.9% 29.4% 66.2%
*data from Internet World Stats
10. The role of social media
• Promote and „broadcast‟ messages
Amplify • Allows for social sharing
• Improved search visibility
• Deeper conversations
Engage • Opportunities for rebuttal
• Shows openness & transparency
• Track issues
Monitor • Identify influencers
• Spot opportunities
11. Implications for governments
• Digital and social are the touch points between citizen and government:
75% of world leaders on Twitter
• Public diplomacy is now digital by default, as is true of more and more
govt communications
• Networks are new players in diplomatic events, disrupting the traditional
exercise of power
• Foreign ministries need to be alongside those networks to listen, to
engage and to understand
• Has implications for internal organisation: need to be able to deal with the
necessary speed of response
12. Sociability: implications
Enable key target influencers to
Create an eclectic range of content for
1 congregate around the content they
communities
identify with
Leverage platforms where influential Make long-term investment in social
2 targets can share and self-publish capabilities to lock-in operational
excellence
Create bespoke digital influencer Identify who spends time where and
3 programs follow them
13. There are 6 digital themes
MOBILITY SOCIABILITY DISCOVERY
CONNECTIVITY BIG DATA SCREENS
14. Consumers are moving from just searching for
content to expecting content to find them
• 500 years of YouTube video
are watched every day on
Facebook
• Over 700 YouTube videos are
shared on Twitter each minute
• But 81% of all web journeys
still start on a search page
15. Google is your new front page
• Do you have enough 'owned'
assets, such as microsites and
blogs?
• Is content being targeted at third-
party sites that rank high on Google?
• Are press releases and op-eds
optimised against search terms?
• Is content being adapted for social
media? Not all channels are the
same - Twitter is best for
conversations, while Facebook suits
rich media such as photos or video.
• Consider PPC and Facebook ads
16. Discovery: implications
Optimise all content for Integrate content and editorial
1 search engines & strategies to drive the
social platforms discovery of content
Move from campaign
All broadcast/editorial can be
planning and creation
2 „double clicked‟ - create
to always on
findable backstories.
influencing
17. There are 6 digital themes
MOBILITY SOCIABILITY DISCOVERY
CONNECTIVITY ADDRESSIBILITY SCREENS
22. Connectivity: implications
Both occasional „big‟ content Devise content engagement
1 experiences and a world of strategies not singular
little & lots – test everything campaigns
Live engagements through
From static to dynamic twitter and facebook, editorial
2
communications innovation through video and
multiplatform content
„Plugged-in‟ community is How do you create advocacy
3
smaller, but more committed. not just engagement?
23. There are 6 digital themes
MOBILITY SOCIABILITY DISCOVERY
CONNECTIVITY BIG DATA SCREENS
24. Role of ‘Big Data’ in campaigning
• Data has allowed the hyper-targeting
of individuals at a behavioural, passion
or special interest points
• What social media was to 2008, data-
driven campaigning was in the 2012
US Presidential behaviour
• Big Data now allows us to understand
user intent, and not just customer
behaviour
25. Impact on media
• Hyper-personalised media tailored to
the individual consumer.
• BBC experimenting video or audio
content that‟s customized based on
real-time data about the people
experiencing it (for example, their
location, local weather and news
events, etc.).
• Addressable advertising now on TV as
well as social media
• e-book publisher Coliloquy produces
novels that morph their story based on
reader preferences
26. Role of analytics
• Tools like Facebook Insights help you
quickly understand the size and
engagement of your audience
• Posting regularly with engaging
content gets more people to talk about
you with their networks
• Volumes can be segmented by
territory down to city, time period and
you can over lay the news stories that
break chronologically
• Allows marketeers and campaigners to
make informed decision about the
activity they undertake. You can test
concepts before rolling them out to
wider audiences
27. ‘Big Data’: implications
Use the data available to
1 Move from only mass
you to plan and execute
communications to 1-2-1
messaging on a micro
engagement at scale
level
Build a data set through which
Partners, twitter, Google
2 we understand key
analytics
stakeholders
28. There are 6 digital themes
MOBILITY
MOBILITY SOCIABILITY
SOCIABILITY DISCOVERY
DISCOVERY
CONNECTIVITY
CONNECTIVITY ADDRESSIBILITY
ADDRESSIBILITY SCREENS
SCREENS
29. 90% of all UK media consumption is screen
based
30. Media consumption no longer tethered
• UK - 67% of UK Adults watch TV on
non linear platforms
(Smartphones, tablets, Xbox, and
Catch Up)
• Facebook and Twitter use differs
according to screen
• Context is the key to unlocking the
role of each screen
• Simultaneous or Sequential screens
• The walls between the use of big
screens and small screens have
collapsed making responses to
events and news realtime
31. Screens: implications
Better align content
Platform neutral content with stakeholder
1
strategy consumption habits and
sharing behaviours
Design content with
2 Become screen aware different screens in
mind, mobility, pc, tv
32. Summary
SOCIABILITY
SOCIABILITY DISCOVERY
DISCOVERY
MOBILITY
MOBILITY “A PORTFOLIO OF “FROM SEARCHING
“FROM SEARCHING
“A PORTFOLIO OF
“ALWAYS ON AND FOR CONTENT TOTO
FOR CONTENT IT
ESTABLISHED: “ALWAYS ON AND
CONNECTED”
NEWTORKS TO BUILD
NEWTORKS TO
REPUTAION AND FINDING ME FROM
IT FINDING ME
CONNECTED” BUILD REPUTAION
INFLUENCE” TRIUSTED SOURCES”
FROM TRIUSTED
AND INFLUENCE”
SOURCES”
SCREENS
SCREENS
ADDRESSIBILI “IMULTIPLE SCREENS
“IMULTIPLE
CONNECTIVITY BIG DATA SCREENSTHE
MAKES MAKES
“CONTENT ON
TY
“EXPECTATION OF PROXIMITY TO
THE PROXIMITY TO
EMERGENT: MULTIPLE PLATFORMS “EXPECTATION OF
CONTENT ONLY CONVERSTION AND
CONVERSTION
RELEVENT TO ME”
CONTENT ONLY INFLUENCE EVER
AND DEVICES”
AND INFLUENCE
CLOSER AND
RELEVENT TO ME” REALTIME”
EVER CLOSER AND
REALTIME
Editor's Notes
Framework we’d like to talk you through today is the following 6 digital trends – mega trends if you likeThey are mobility, sociability, discovery, connectivity, big data and screens
in countries where internet penetration is lower, then mobile is where the growth is2011 – more smart mobile devices sold than PCs and laptops 80% twitter usage is on mobile and 50% of all mobile data traffic in UK is for FacebookSmartphones in use in the world reached over 1,000 million, according to third quarter figures released by research firm Strategy Analytics Inc. The number of smartphones in use increased by around 330 million from the third quarter of 2011 and by 79 million from the second quarter of this year.It took 16 years to gain the first billion smartphone users, however it is expected that only three years will be needed for that number to double to 2 billion. More smartphone penetration is expected in the future, specially in emerging markets such as China, India and Africa.
Audiences now have an always-on stream of content & connectivity in their mobile device
The question now for Corporates and Govts, all organisations is not whether to be on social media but how to do social mediaInformation Minister of a Central Asian Govt told me he prefers TV to social as people cant answer backThe truth is they are answering back in increasing numbers – the difference is if you aren’t absent then you cant participate in the conversation and you become dislocated from your markets
You’ve seen the stats - social is ubiquitous and mianstreamSocial networking sites now reach 82 percent of the worlds online population, representing 1.2 billion users around the world.Facebook dominates with half of all social network visits – most used platform for charities and cosnumer brandsTwitter – 500m users – channel of choice for corporates and elitesLinked In strong, Pinterest and Instagram growing as is Google +Research Ive seen suggest people are not waiting for the next social network to come alongHappy with digital life as it is
WorldwidephenomonenMap shows internet, social and mobile penetration in the various continentsInternet World Stas website doesnt include Africa but some work we did last yr shows Twitter and Facebook growing v strongly – largely due to rapd growth in smartphonepentration (leapfrogging PC)Saud Arabia fastest growing Twitter market in world
Despite that many big corporates and govts struggle to get heads round social and how mest to use itOne framework we often use is a variant of this – an elevator pitch for socialRole is 3 foldAmplification: To deliver messages, ensure social sharing and therefore better visibility in searchEngagement: By disseminating information across multiple social channels, there’s greater capacity for engagement. You can have deeper conversations with your stakeholders, rebut and clarify media statements and demonstrate openness and transparency.Monitoring: Monitoring social channels will enable you to track issues as they happen and identify opportunities for further amplification or more in depth engagement.
One lessons is we need to be creating content in first place – more than just press releases, PDF reports – obviously, it would be nice to get an oped in the FT or film on the BBC, however, most organisations are sitting on banks of stories and data, find a way of turning it into content and connecting it to the right audiencesGoogle and social media are hungry for content
Optimise all content for search engines and social platformsMove from being a marketer/publisher to being a storytellerIncreasingly recommendations from influencers from social graphSocial is Directly Tied to Search Results90m+ Google Users See Personalized SERPsSocial Activity Leads to Search Rankings
A revolution in big data is taking placeData is now allowing much greater targetting of indviduals and influencersWe need to do more work – worked on a campagnwhwre we brought together data from social medis with published data and could see key influencers in their local areaData was the story of the 2012 US election – allowed candidates to target specific interest groups and to predict voting intentions
Addressible advertising on direct tv in US and Virgin MediaBBC R&D
Huge amount of analytics avaiable on facebook and GoogleYou can test concepts before rolling them out to wider audiences so called split testing
Plan for the community, delivered to the individualTailor a brand message and content to individual concernsAddress granular audiences, micro target around a themeShift from a campaign focus to customer experience focusFrom ‘episodic’ marketing to ‘always on’Users expect content to be relevant and personal to themAddressable TV and social media is reshaping marketing spend
in countries where internet penetration is lower, then mobile is where the growth is2011 – more smart mobile devices sold than PCs and laptops 80% twitter usage is on mobile and 50% of all mobile data traffic in UK is for FacebookSmartphones in use in the world reached over 1,000 million, according to third quarter figures released by research firm Strategy Analytics Inc. The number of smartphones in use increased by around 330 million from the third quarter of 2011 and by 79 million from the second quarter of this year.It took 16 years to gain the first billion smartphone users, however it is expected that only three years will be needed for that number to double to 2 billion. More smartphone penetration is expected in the future, specially in emerging markets such as China, India and Africa.