International Social Media Presentation

1. Jessica Alessandra • Yoli Worth • Ricky Mar
#SocialSoup

2. Did You Know?
Over 80% of marketers are planning to spend more on
social media this year, but only a quarter will focus
their campaigns in more than one country.
- Econsultancy (2010)

3. Top Languages on Twitter

4. "English only accounts for 31% of language use
online, so it‟s easy to see how ignoring foreign
markets in your social media campaigns could
mean dismissing a large number of potential
customers."
-Christian Arno

5. LATIN AMERICA

6. ARGENTINA (Population 40,412,376)
 • More than 6 million users on Facebook
 • 4.5 millions registered on Fotolog (similar to
instagram)
 • 2.3 on Sónico

9. How much of their time do they spend on SM?
On which Social Networks?

10. MEXICO (Population 113,423,050)
 Internet Penetration in Mexico is Growing Rapidly
 Social Media Adoption is STRONG and Driven by
Young Influencers –48% of social media users are in
the ages of 18-24.
• “Personal” Use Dominates in Social
 Twitter in Mexico is a vehicle of communication and
security.

12. Raul Gonzalez

15. Asia

16. Social Media in Asia
 http://www.youtube.com/watch?v=KHqnMxltYoE

17. Social Media Use in Asia

19. Social Media Revenue

21. Grace Kim Interview &Cyworld

22.  “Blogs are HUGE in Korea, the most popular site
would have to be Cyworld. It‟s basically a
combination of Tumblr and Facebook”
 “Most of it‟s revenue comes from selling virtual stuff
on it‟s website. You can buy like virtual TVs or other
items to decorate your account”
 “Cyworld has it‟s own virtual money called 도토리, or
Dotori, which happens to translate to „acorns‟ in
English”

23. English Version of Cyworld

24.  Kim HyoungGon – became famous through Cyworld
by posting photos and recipes of food and received a
cookbook deal
 Kang Hee Jae - quit her job and opened her own
online shopping site after the collection of dolls and
clothes she showed on her page drew 2.7 million
visitors.

25. The Netherlands

26.  Dutch population: 16,847,007 (2011)
 14,872,200 internet users (2011)
 LinkedIn 26.1%
(New Media Trend Watch)
(Pingdom)

27.  Twitter

33. SAP
 third-largest independent software provider
 Sr. Marketing Communications Manager & PR
 SAP‟s Social Media Strategy

35. >
>

38. Tweeting For Business Internationally
 (soon to be
Gremln.com)
 schedule Tweets
 translate Tweets

39. Scheduling Tweets
 Allows you to schedule
your Tweets according
to time zones.

40. Translating Tweets
 Prevents language
barriers by automatically
translating Tweets.

41. Now You Try
 We tweeted out some during our presentations some
messages in Spanish, French, and Italian.
 Find them, and translate them using Google
Translate or iTranslate App for the iPhone.

42. THANK YOU!!