Are you tailoring your social content to different forms on mobile consumption?

1. Disrupting Social

2. IT TOOK TV 50
YEARS TO GET TO
1 BILLION USERS

3. IT TOOK MOBILE
5 YEARS TO DO
THE SAME

4. ALL DIGITAL NEEDS TO BE THOUGHT
OF AS MOBILE FIRST BECAUSE 97%*
ON MOBILE PHONES.
*SOUTH AFRICAN STAT

5. PEOPLE ARE SPENDING MORE
AND MORE TIME ON MOBILE
AND THAT TIME IS IN APPS

6. OVER 3 MILLION APPS AND 75% OF
TIME IS SPEND WITHIN THE TOP 4
APPS
1. WHATSAPP
2. FACEBOOK
3. MESSENGER
4. SNAPCHAT

7. 1.7 SECONDS TO CONSUME
CONTENT ON MOBILE

8. 30 MILLISECONDS
TO PROCESS INFO

9. Our competition is
everything in culture

11. THE PACE OF CONTENT CREATION
IS SURPASSING OUR ABILITY TO
CONSUME

12. PEOPLE ON FACEBOOK
ARE MOVING &
CONSUMING FASTER
THAN YOUR BRAND

13. We need to make content
both newsfeed and user
friendly

14. NEED TO THINK ABOUT
CREATING CONTENT FOR 3
DIFFERENT TYPES OF MOBILE
CONSUMPTION

15. ON THE GO LEAN FORWARD
(PASSIVE
CONSUMPTION)
LEAN BACK
(ACTIVE
CONSUMPTION)

16. IS YOUR BRAND MAKING CONTENT
FOR EACH OF THESE
CONSUMPTIONS?

17. WHAT TYPE OF CONTENT SHOULD
YOU MAKE?

18. ON THE GO LEAN FORWARD LEAN BACK
SHORT FORM VIDEOS
CINEMA GRAPHS
VERTICAL VIDEOS
INSTAGRAM STORIES
360 DEGREE VIDEOS
CANVAS
LONG FORM CONTENT
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