SlideShare a Scribd company logo
“Le Social Selling est arrivé”
What they like to make you believe…
But the sad reality for a salesperson is:
“When companies approach the end of their
fiscal year, their sales leaders start thinking
about the next year. One of the key parameters
to figure out is the sales quota to be assigned
to salespeople.”
The times are changing…
also for prospecting and selling!
Today’s Influencers are…
Meet B2B Social Selling
Know your salesforce
CEB 2015
Benefits of Social Selling
Biggest Social Selling Hurdle
Social Selling Training Players
#Socialselling is today’s buzzword
Content Marketing for Social Selling are the new goldmines
A new world to be discovered
Twitterchats
#SocialHangout
#SalesEU
#S4bizhour
Social
Selling =X
Create
Prof
Profiles
Detect
Buying
Signals
To
close
Deals
Are you changing your ways?
Social Selling starts with a good profile
Make your profile your electronic business card
Closing the gap between sales & marketing
Establish templates and help sales to create
the perfect profile (with sales in mind)
Social Selling is about listening first
Potential widening
between sales & marketing
Listening to clients & prospects
What they really (could) be using?
Social Selling builds relationships &
engagement via content
How Challengers build
Trust and Relationships
Engage – Create – Curate - Share
28
Content Creation is holds the potential to
widening the gap between sales & marketing
Can you create ENOUGH and PERSONALIZED!
When salespeople create content…
30
Where sales people will find content
to Curate and Share
Your biggest nightmare?
Uncontrolled content tools
How will they be sharing?
33
Close the gap between sales and marketing
Bringing it all together in a routine!
Make Social Selling part of your
sales meeting
So, are you ready to support the
New Way of Working for Sales
Listen
Network
Curate
Share
Social Selling is about connecting the
offline world with the online world
Are you ready to close the gap?
For more social selling news, info,
tips & tricks!

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Social Selling increases the gap between sales and marketing